• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SEO for Content Creators
 

SEO for Content Creators

on

  • 358 views

Get super simple SEO tips to help your content rank better in Google, without becoming an SEO nerd.

Get super simple SEO tips to help your content rank better in Google, without becoming an SEO nerd.

Statistics

Views

Total Views
358
Views on SlideShare
354
Embed Views
4

Actions

Likes
0
Downloads
7
Comments
0

1 Embed 4

http://dex.io 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SEO for Content Creators SEO for Content Creators Presentation Transcript

    • Simple SEO for Content Creators www.Kaleidico.comTuesday, September 4, 12
    • SERP OptimizationTuesday, September 4, 12
    • Meta data • Google announced in September 2009 that neither meta descriptions nor meta keywords are ranking signals • Objective: We’re writing compelling ads to increase SERP (search engine results page) conversion rateTuesday, September 4, 12
    • Pick a keyword • Every page should have a target keyword • Keyword should be strategically applied • Use keyword clusters to increase densityTuesday, September 4, 12
    • Write a title • Each page should have a unique title • Title should be short (less than 65 char) • Title must contain keyword • Title should contain site name • Format: • Primary keyword - secondary keyword | BrandTuesday, September 4, 12
    • Write a description • Each page should have a description • Each description must contain the keyword • Descriptions should be 150-160 characters • Descriptions should be compelling ad copyTuesday, September 4, 12
    • On Page SEO • Google is getting smarter and smarter about analyzing web pages for relevancy AND value • Objective: Create content that is (generally) specific to one topic and easy to consume, even when skimming--especially when skimming.Tuesday, September 4, 12
    • Core elements • Title tag • URL • Headlines & Sub-headlines (H1, H2, H3) • Content (keyword placement) • Image filename • Image alt textTuesday, September 4, 12
    • Write a headline • Each page should have a unique headline • The headline should contain the keyword • Headlines should be H1Tuesday, September 4, 12
    • Write sub-headlines • Pages should have a unique sub-headlines • Sub-headline should contain keywords • Headlines should be H2 or H3 • Use to break and navigate content • Use to create page hierarchy • Use to create keyword densityTuesday, September 4, 12
    • Break up content • Each page must have unique content • Make content easy to skim and consume • Use sub-headlines, bulleted content, resource boxes, images, videoTuesday, September 4, 12
    • Tag content • Use alt text for images • Wrap images in descriptive content • Wrap video in descriptive contentTuesday, September 4, 12
    • Use rel=”author” • Add link to the <head> of relevant pages: <link rel=”author” href=”https://plus.google.com/u/0/106248586382178339589/posts”/> • Add website to Google+ “Contributor to” section • Make sure +1’s are public on Google+ • Check your work: http://www.google.com/ webmasters/tools/richsnippetsTuesday, September 4, 12
    • Leverage ImagesTuesday, September 4, 12
    • Help Google Rank Your Relevant Images • Use keywords in relevant filenames • Make filenames simple and unique • Use alt text and include keywords • Wrap relevant images with descriptive, keyword copyTuesday, September 4, 12
    • Leverage videosTuesday, September 4, 12
    • Help Google Rank Your Relevant Videos • Use keywords in relevant filenames or embed code • Use alt text and include keywords • Wrap relevant videos with descriptive, keyword copyTuesday, September 4, 12
    • Make each page link-worthy • Objective: Create a page that people would want to bookmark as a resource. • Education • Reference • Illustrative • ShareableTuesday, September 4, 12
    • Update linked content • Once page is ranking and people are linking keep the content fresh and current • Use RSS feeds for relevant, fresh content • Create a scheduled review cycle • Update with new internal links or authoritative external referencesTuesday, September 4, 12
    • Ideal SEO Page • Single, specific, relevant topic (keyword) • keyword in title tag • keyword in URL • keyword in headlines • keyword cluster in content • keyword in image alt textTuesday, September 4, 12
    • Questions Bill Rice bill.rice@kaleidico.com 734.775.4487Tuesday, September 4, 12