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Simple SEO for                           Content Creators                               www.Kaleidico.comTuesday, Septembe...
SERP OptimizationTuesday, September 4, 12
Meta data                    • Google announced in September 2009 that                           neither meta descriptions...
Pick a keyword                    • Every page should have a target keyword                    • Keyword should be strateg...
Write a title                    • Each page should have a unique title                    • Title should be short (less t...
Write a description                    • Each page should have a description                    • Each description must co...
On Page SEO                    • Google is getting smarter and smarter                           about analyzing web pages...
Core elements                    • Title tag                    • URL                    • Headlines & Sub-headlines (H1, ...
Write a headline                    • Each page should have a unique headline                    • The headline should con...
Write sub-headlines                    • Pages should have a unique sub-headlines                    • Sub-headline should...
Break up content                    • Each page must have unique content                    • Make content easy to skim an...
Tag content                    • Use alt text for images                    • Wrap images in descriptive content          ...
Use rel=”author”                    • Add link to the <head> of relevant pages:                           <link rel=”autho...
Leverage ImagesTuesday, September 4, 12
Help Google Rank                       Your Relevant Images                    • Use keywords in relevant filenames        ...
Leverage videosTuesday, September 4, 12
Help Google Rank Your                    Relevant Videos                    • Use keywords in relevant filenames or        ...
Make each page                               link-worthy                    • Objective: Create a page that people        ...
Update linked content                    • Once page is ranking and people are linking                           keep the ...
Ideal SEO Page                    • Single, specific, relevant topic (keyword)                    • keyword in title tag   ...
Questions                       Bill Rice                       bill.rice@kaleidico.com                       734.775.4487...
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SEO for Content Creators

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Get super simple SEO tips to help your content rank better in Google, without becoming an SEO nerd.

Published in: Technology, Design
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Transcript of "SEO for Content Creators"

  1. 1. Simple SEO for Content Creators www.Kaleidico.comTuesday, September 4, 12
  2. 2. SERP OptimizationTuesday, September 4, 12
  3. 3. Meta data • Google announced in September 2009 that neither meta descriptions nor meta keywords are ranking signals • Objective: We’re writing compelling ads to increase SERP (search engine results page) conversion rateTuesday, September 4, 12
  4. 4. Pick a keyword • Every page should have a target keyword • Keyword should be strategically applied • Use keyword clusters to increase densityTuesday, September 4, 12
  5. 5. Write a title • Each page should have a unique title • Title should be short (less than 65 char) • Title must contain keyword • Title should contain site name • Format: • Primary keyword - secondary keyword | BrandTuesday, September 4, 12
  6. 6. Write a description • Each page should have a description • Each description must contain the keyword • Descriptions should be 150-160 characters • Descriptions should be compelling ad copyTuesday, September 4, 12
  7. 7. On Page SEO • Google is getting smarter and smarter about analyzing web pages for relevancy AND value • Objective: Create content that is (generally) specific to one topic and easy to consume, even when skimming--especially when skimming.Tuesday, September 4, 12
  8. 8. Core elements • Title tag • URL • Headlines & Sub-headlines (H1, H2, H3) • Content (keyword placement) • Image filename • Image alt textTuesday, September 4, 12
  9. 9. Write a headline • Each page should have a unique headline • The headline should contain the keyword • Headlines should be H1Tuesday, September 4, 12
  10. 10. Write sub-headlines • Pages should have a unique sub-headlines • Sub-headline should contain keywords • Headlines should be H2 or H3 • Use to break and navigate content • Use to create page hierarchy • Use to create keyword densityTuesday, September 4, 12
  11. 11. Break up content • Each page must have unique content • Make content easy to skim and consume • Use sub-headlines, bulleted content, resource boxes, images, videoTuesday, September 4, 12
  12. 12. Tag content • Use alt text for images • Wrap images in descriptive content • Wrap video in descriptive contentTuesday, September 4, 12
  13. 13. Use rel=”author” • Add link to the <head> of relevant pages: <link rel=”author” href=”https://plus.google.com/u/0/106248586382178339589/posts”/> • Add website to Google+ “Contributor to” section • Make sure +1’s are public on Google+ • Check your work: http://www.google.com/ webmasters/tools/richsnippetsTuesday, September 4, 12
  14. 14. Leverage ImagesTuesday, September 4, 12
  15. 15. Help Google Rank Your Relevant Images • Use keywords in relevant filenames • Make filenames simple and unique • Use alt text and include keywords • Wrap relevant images with descriptive, keyword copyTuesday, September 4, 12
  16. 16. Leverage videosTuesday, September 4, 12
  17. 17. Help Google Rank Your Relevant Videos • Use keywords in relevant filenames or embed code • Use alt text and include keywords • Wrap relevant videos with descriptive, keyword copyTuesday, September 4, 12
  18. 18. Make each page link-worthy • Objective: Create a page that people would want to bookmark as a resource. • Education • Reference • Illustrative • ShareableTuesday, September 4, 12
  19. 19. Update linked content • Once page is ranking and people are linking keep the content fresh and current • Use RSS feeds for relevant, fresh content • Create a scheduled review cycle • Update with new internal links or authoritative external referencesTuesday, September 4, 12
  20. 20. Ideal SEO Page • Single, specific, relevant topic (keyword) • keyword in title tag • keyword in URL • keyword in headlines • keyword cluster in content • keyword in image alt textTuesday, September 4, 12
  21. 21. Questions Bill Rice bill.rice@kaleidico.com 734.775.4487Tuesday, September 4, 12
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