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SEO Fundamentals:
Keywords to Website
Lead Traffic Formula Webinar
by Bill Rice, Digital Marketer @ Kaleidico.com
SEO Fundamentals
● Not for SEO Pros
● Basics of beginner SEO
● But...
● 80% of what you ever need to know to drive
web tra...
SEO
Smart Expert's Opportunity
My SEO Formula
1. Keywords
2. How customers search
3. Content architecture
4. Editorial calendar
5. Link building strategi...
Do some searches
Do some more searches
Use Google Keyword Tool
Dump into spreadsheet
Organize into categories
Convert to website content plan
Get it into Wordpress
Use editorial calendar
Link building
● Social link building
● Editorial link building
● Relevant directories
● Outreach to colleagues
● Build rel...
Social link building
Social link building
Editorial link building
Games and contests
Guest post
More Internet Marketing Tips?
● Sign-up for our newletter:
http://kaleidico.com/newsletter
● Follow me on Twitter:
@billri...
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SEO 101: Keywords to Website

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Bill Rice [billrice.com], Internet marketing expert, shows you how he does keyword research for web traffic generation and implements them on his website to actually capture that traffic.

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Transcript of "SEO 101: Keywords to Website"

  1. 1. SEO Fundamentals: Keywords to Website Lead Traffic Formula Webinar by Bill Rice, Digital Marketer @ Kaleidico.com
  2. 2. SEO Fundamentals ● Not for SEO Pros ● Basics of beginner SEO ● But... ● 80% of what you ever need to know to drive web traffic with search engine optimization
  3. 3. SEO Smart Expert's Opportunity
  4. 4. My SEO Formula 1. Keywords 2. How customers search 3. Content architecture 4. Editorial calendar 5. Link building strategies
  5. 5. Do some searches
  6. 6. Do some more searches
  7. 7. Use Google Keyword Tool
  8. 8. Dump into spreadsheet
  9. 9. Organize into categories
  10. 10. Convert to website content plan
  11. 11. Get it into Wordpress
  12. 12. Use editorial calendar
  13. 13. Link building ● Social link building ● Editorial link building ● Relevant directories ● Outreach to colleagues ● Build relationships ● Games and contests ● Guest blogging
  14. 14. Social link building
  15. 15. Social link building
  16. 16. Editorial link building
  17. 17. Games and contests
  18. 18. Guest post
  19. 19. More Internet Marketing Tips? ● Sign-up for our newletter: http://kaleidico.com/newsletter ● Follow me on Twitter: @billrice ● Join us for our next Wednesday Webinar: http://kaleidico.com/learn
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