Learn to use mortgage widgets and calculators to improve your real estate online lead generation.

1. Real Estate
Lead
Generation
Capturing Customers
with Online Marketing

2. Online Lead Generation
Boils down to a few simple principles
Visibility
Expectations
Satisfaction
Intent

3. Visibility: Search
Online visibility=Search
Get local
Get a blog
Feed Google local
content

4. Expectations: Homes,
Prices, and Payments
What do home buyers
come looking for?
Homes
Prices
Payments
Model the best

5. Expectations
Let me show you the
difference between
online lead generation,
and...

6. Expectations
...What am I doing
here?

7. Satisfaction: Can I Do This?
You want an online
lead?
Convince the customer
of:
affordability
mortgage rate
mortgage payment

8. Intent: Hit Submit
Don’t forget the
telephone number!
Don’t forget the
contact form!

9. Learn more...
Real Estate &
Mortgage Marketing
Tools
http://www.mortgageloan.com/widgets/