Real Estate
Lead
Generation
Capturing Customers
with Online Marketing

Online Lead Generation
Boils down to a few simple principles
Visibility
Expectations
Satisfaction
Intent

Visibility: Search
Online visibility=Search
Get local
Get a blog
Feed Google local
content

Expectations: Homes,
Prices, and Payments
What do home buyers
come looking for?
Homes
Prices
Payments
Model the best

Expectations
Let me show you the
difference between
online lead generation,
and...

Expectations
...What am I doing
here?

Satisfaction: Can I Do This?
You want an online
lead?
Convince the customer
of:
affordability
mortgage rate
mortgage payment

Intent: Hit Submit
Don’t forget the
telephone number!
Don’t forget the
contact form!

Learn more...
Real Estate &
Mortgage Marketing
Tools
http://www.mortgageloan.com/widgets/