Your SlideShare is downloading. ×
0
Real Estate
Lead
Generation
Capturing Customers
with Online Marketing
Online Lead Generation

Boils down to a few simple principles
  Visibility
  Expectations
  Satisfaction
  Intent
Visibility: Search

 Online visibility=Search
   Get local
   Get a blog
   Feed Google local
   content
Expectations: Homes,
Prices, and Payments
What do home buyers
come looking for?
  Homes
  Prices
  Payments
Model the best
Expectations


Let me show you the
difference between
online lead generation,
and...
Expectations



...What am I doing
here?
Satisfaction: Can I Do This?
 You want an online
 lead?
 Convince the customer
 of:
   affordability
   mortgage rate
   m...
Intent: Hit Submit


 Don’t forget the
 telephone number!
 Don’t forget the
 contact form!
Learn more...


  Real Estate &
  Mortgage Marketing
  Tools
http://www.mortgageloan.com/widgets/
Upcoming SlideShare
Loading in...5
×

Real Estate Lead Generation

649

Published on

Learn to use mortgage widgets and calculators to improve your real estate online lead generation.

Published in: Real Estate
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
649
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Real Estate Lead Generation"

  1. 1. Real Estate Lead Generation Capturing Customers with Online Marketing
  2. 2. Online Lead Generation Boils down to a few simple principles Visibility Expectations Satisfaction Intent
  3. 3. Visibility: Search Online visibility=Search Get local Get a blog Feed Google local content
  4. 4. Expectations: Homes, Prices, and Payments What do home buyers come looking for? Homes Prices Payments Model the best
  5. 5. Expectations Let me show you the difference between online lead generation, and...
  6. 6. Expectations ...What am I doing here?
  7. 7. Satisfaction: Can I Do This? You want an online lead? Convince the customer of: affordability mortgage rate mortgage payment
  8. 8. Intent: Hit Submit Don’t forget the telephone number! Don’t forget the contact form!
  9. 9. Learn more... Real Estate & Mortgage Marketing Tools http://www.mortgageloan.com/widgets/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×