Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Online Reputation Management

on

  • 1,111 views

Introduction to online reputation management. Learn the critical elements and foundational building blocks of defending and promoting you brand online.

Introduction to online reputation management. Learn the critical elements and foundational building blocks of defending and promoting you brand online.

Statistics

Views

Total Views
1,111
Views on SlideShare
1,108
Embed Views
3

Actions

Likes
2
Downloads
38
Comments
0

1 Embed 3

http://www.slideshare.net 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Online Reputation Management Presentation Transcript

  • 1. Online Reputation Management
    Are you prepared? Can you recover?
    Bill Rice - @billrice
    Kaleidico.com
  • 2. Map the Battlefield
  • 3. Take Inventory
    What has been said?
    Who has said it?
    Where has it been said?
    What is the good?
    What is the bad?
    Prioritize
  • 4. Monitor
    Start listening
    RSS Reader
    Google Alerts
    Search Twitter
    FriendFeed
    LinkedIn
    Facebook
    What am I missing?
  • 5. Prioritize
    Who’s important?
    Who’s not?
    Grade:
    Traffic
    Relevance
    Quality
    Influence
  • 6. Get in the Game
    Engage:
    Contribute
    Build relationships
    Give back
    Be a producer:
    Add expertise
    Add insight
    Join the community
  • 7. Take Control
    Make your website:
    More accessible
    More interesting
    More interesting
    Be authoritative for:
    Company name
    Brands
    Products
    Key personnel
  • 8. A Good Defense is a Strong Offense
    Anticipate
    Be preemptive
    Centers of influence
    Build audience (army)
    Vet and recruit
    Train and motivate
  • 9. Know When to Respond
    Not all attacks warrant attention
    “Don’t feed the trolls.”
    Not all compliments are heard (without help)
    Saying “Thank you” is always appreciated
  • 10. Use All Your Media Assets
    Traditional media still outranks new media for online influence:
    62% vs. 38%*
    And trustworthiness:
    72% vs. 13%*
    Use them together
    *(2009, Weber Shandwick/The Economist survey)
  • 11. War Gaming Prepares You
    What would you do?
    Look for examples
    Watch others handle crisis
  • 12. Listen Inside First
    You might be surprised
    Big damage is often
    Self-inflicted
    Ignorance induced
    Do you have guidance?
    Social media policy
    Communications policy
  • 13. Credibility Starts at Home
    Start internally
    Use the tools
    Listen to employees
    Create a foundation
    Offer training
    What is…
    Social media?
    Online reputation?
    Personal vs. professional
  • 14. Experts Lurk Inside
    Early focus on…
    Listening
    Training
    Awareness
    Will probably turn up…
    Expertise
    Enthusiasm
    Evangelist
  • 15. Recruit Existing Evangelist
    Are their people already passionate about…
    The brand
    The product
    The service
    Their audience
    Recruit them!
  • 16. Start Now!
    Don’t wait for…
    The perfect time
    The perfect person
    The perfect campaign
    The perfect execution
    Right now you are…
    LOSING!
  • 17. Hello. Should We Be Talking?
    Bill Rice
    CEO, Kaleidico
    www.kaleidico.com
    bill.rice@kaleidico.com
    @billrice
  • 18. Photo Credits
    Social Media Landscape (fredcavazza)
    Spy Museum Advertisement (catface3)
    Monitor (mitch haile)
    Prioritize (Christine)
    Get in the Game (your pal Matt)
    Take Control (takphoto)
    Good Defense/Strong Offense (Oriol Gascon)
    Know When to Respond (Dunechaser)
    Use All Your Media Assets (birgerking)
    War Gaming Prepares You (sponng)
    Listen Inside First (Brittany G)
    Credibility Starts at Home (jacklail)
    Experts Lurk Inside (Peter Kaminski)
    Recruit Existing Evangelist (Nevada Tumbleweed)
    Start Now (LimCK)