Bernstein Law Marketing - Law Firm Marketing
by Bill Rice, Founder & CEO at Kaleidico Digital Marketing on Feb 06, 2014
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The Sam Bernstein Law Firm engaged Kaleidico to re-engineer their Google AdWords PPC strategy and execution, as well as jumpstart their social media channels. ...
The Sam Bernstein Law Firm engaged Kaleidico to re-engineer their Google AdWords PPC strategy and execution, as well as jumpstart their social media channels.
One of the things that Kaleidico prides itself in is our ability to energize clients in-house marketing programs with new ideas, tactics, and strategy. This was precisely the role we filled for The Sam Bernstein Law Firm.
// Google AdWords/PPC Campaign Strategy & Management
During this engagement we re-engineered a very large Google AdWords PPC account. Kaleidico restructured several existing campaigns and created new optimized Ad Groups and campaigns, creating a more manageable and scalable AdWords PPC campaign architecture.
Our engagement was successful in pruning thousands of underperforming keywords, ad text, and campaigns. As a result, this law firm immediately experienced increased profitability and improvement in the quality of their overall PPC lead generation campaigns.
// Social Media Strategy & Design
In addition, our engagement included a social media marketing program. As a part of this engagement Kaleidico focused on crafting an overall social media strategy, building the editorial calendar manage its consistent execution, and design assets to deliver engagement.
A portion of this social media strategy was to create an engaging safety tips image posting campaign on Facebook.
This, in addition, to several other like editorial strategies quickly gave the Call Sam Facebook Fan Page 6x growth in a short 30 days.
// Sam Bernstein Law Infographics
Finally, Kaleidico created a full inventory of educational infographics for The Sam Bernstein Law Firm to reinforce their philosophy of producing valuable educational content into the market, hoping to reduce personal injury.
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