• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Bernstein Law Marketing - Law Firm Marketing
 

Bernstein Law Marketing - Law Firm Marketing

on

  • 481 views

The Sam Bernstein Law Firm engaged Kaleidico to re-engineer their Google AdWords PPC strategy and execution, as well as jumpstart their social media channels. ...

The Sam Bernstein Law Firm engaged Kaleidico to re-engineer their Google AdWords PPC strategy and execution, as well as jumpstart their social media channels.

One of the things that Kaleidico prides itself in is our ability to energize clients in-house marketing programs with new ideas, tactics, and strategy. This was precisely the role we filled for The Sam Bernstein Law Firm.

// Google AdWords/PPC Campaign Strategy & Management

During this engagement we re-engineered a very large Google AdWords PPC account. Kaleidico restructured several existing campaigns and created new optimized Ad Groups and campaigns, creating a more manageable and scalable AdWords PPC campaign architecture.

Our engagement was successful in pruning thousands of underperforming keywords, ad text, and campaigns. As a result, this law firm immediately experienced increased profitability and improvement in the quality of their overall PPC lead generation campaigns.

// Social Media Strategy & Design

In addition, our engagement included a social media marketing program. As a part of this engagement Kaleidico focused on crafting an overall social media strategy, building the editorial calendar manage its consistent execution, and design assets to deliver engagement.

A portion of this social media strategy was to create an engaging safety tips image posting campaign on Facebook.

This, in addition, to several other like editorial strategies quickly gave the Call Sam Facebook Fan Page 6x growth in a short 30 days.

// Sam Bernstein Law Infographics

Finally, Kaleidico created a full inventory of educational infographics for The Sam Bernstein Law Firm to reinforce their philosophy of producing valuable educational content into the market, hoping to reduce personal injury.

Statistics

Views

Total Views
481
Views on SlideShare
301
Embed Views
180

Actions

Likes
1
Downloads
3
Comments
0

2 Embeds 180

http://kaleidico.com 179
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Bernstein Law Marketing - Law Firm Marketing Bernstein Law Marketing - Law Firm Marketing Presentation Transcript