Kaleidico 15 Minute Webinars: SEO BacklinksPresentation Transcript
SEO Backlinking Strategies that Work!by Bill Rice, Digital Marketer @ Kaleidico.com and Chris Wechner, SEO Consultant
What We Will Cover Today● What is SEO?● What are backlinks?● Why are they SO important?● How to get effective backlinks● How to make Google happy● How to avoid the dreaded Google Slap!
What is a Search Engine?● The way people navigate the Internet● How your customers are looking for you● Google want to be the best guide, so... ○ Google wants to give the best answers ○ Google wants to direct you to the best websites● You want Google to pick your website, for obvious reasons!
Page 1 Example
Google doesnt like this page...
Google doesnt even like this...
Why SEO your website?● Over 90% of all people ONLY look at the search results on Page 1● Top 3 spots get all the traffic... ○ Position #1: 42% of search traffic ○ Position #2: 12% of search traffic ○ Position #3: 8% of search trafficOver 60% of all traffic goes to the top 3!
What is Google looking for...● Good content ○ Keywords related to the search on website ○ Overall content is relevant to the search ○ Content is a focused on the search keyword● Website referrals ○ Just like in sales, a referral is golden ○ Other relevant websites recommending you
Pause...What is SEO?SEO = Search Engine OptimizationDefinition: Taking steps to optimize yourwebsite (on and off-page) to increase yourchances of ranking higher in search engines,like Google, Yahoo!, and Bing.
What should your SEO goals be?● Make a great website ○ Create and execute on a keyword and editorial plan that compels Google (and other search engines) to pick you as the best resource in your niche. ○ The SEO techniques we use are called on-site or on-page SEO by SEO insiders.● Get others to affirm your great website ○ Create and execute campaigns to get other great website, related to your niche, to confirm that you are the authority on your keyword topics. ○ The SEO techniques we use are called off-site or off-page SEO by SEO insiders.
Now to the Meat Backlinks!
What are backlinks?● Anything that people can click on to get to a page on your website● Examples...
Ways to Get External BacklinksOther People (Good) Social Media SitesPurchase Them (Bad) Classified AdsBlogs ImagesBlog Comments VideosForums Guest PostingArticles Banner AdsPress Releases Business ListingsDirectories RSS FeedsSocial Bookmarks
More Internet Marketing Tips?● Sign-up for Bills newletter: http://kaleidico.com/newsletter● Follow us on Twitter: ○ Bill Rice: @billrice ○ Chris Wechner: @cwechner● Join us for our next Wednesdays Webinar: http://kaleidico.com/learn