Kaleidico 15 Minute Webinars: SEO Backlinks

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Get quick tips on SEO backlink strategies that work. More Internet marketing tips from Bill Rice [http://billrice.com] at http://kaleidico.com/learn.

Get quick tips on SEO backlink strategies that work. More Internet marketing tips from Bill Rice [http://billrice.com] at http://kaleidico.com/learn.

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  • 1. SEO Backlinking Strategies that Work!by Bill Rice, Digital Marketer @ Kaleidico.com and Chris Wechner, SEO Consultant
  • 2. What We Will Cover Today● What is SEO?● What are backlinks?● Why are they SO important?● How to get effective backlinks● How to make Google happy● How to avoid the dreaded Google Slap!
  • 3. What is a Search Engine?● The way people navigate the Internet● How your customers are looking for you● Google want to be the best guide, so... ○ Google wants to give the best answers ○ Google wants to direct you to the best websites● You want Google to pick your website, for obvious reasons!
  • 4. SERPs Example
  • 5. Page 1 Example
  • 6. Google doesnt like this page...
  • 7. Google doesnt even like this...
  • 8. Why SEO your website?● Over 90% of all people ONLY look at the search results on Page 1● Top 3 spots get all the traffic... ○ Position #1: 42% of search traffic ○ Position #2: 12% of search traffic ○ Position #3: 8% of search trafficOver 60% of all traffic goes to the top 3!
  • 9. What is Google looking for...● Good content ○ Keywords related to the search on website ○ Overall content is relevant to the search ○ Content is a focused on the search keyword● Website referrals ○ Just like in sales, a referral is golden ○ Other relevant websites recommending you
  • 10. Pause...What is SEO?SEO = Search Engine OptimizationDefinition: Taking steps to optimize yourwebsite (on and off-page) to increase yourchances of ranking higher in search engines,like Google, Yahoo!, and Bing.
  • 11. What should your SEO goals be?● Make a great website ○ Create and execute on a keyword and editorial plan that compels Google (and other search engines) to pick you as the best resource in your niche. ○ The SEO techniques we use are called on-site or on-page SEO by SEO insiders.● Get others to affirm your great website ○ Create and execute campaigns to get other great website, related to your niche, to confirm that you are the authority on your keyword topics. ○ The SEO techniques we use are called off-site or off-page SEO by SEO insiders.
  • 12. Now to the Meat Backlinks!
  • 13. What are backlinks?● Anything that people can click on to get to a page on your website● Examples...
  • 14. Internal backlinks
  • 15. Ways to Get External BacklinksOther People (Good) Social Media SitesPurchase Them (Bad) Classified AdsBlogs ImagesBlog Comments VideosForums Guest PostingArticles Banner AdsPress Releases Business ListingsDirectories RSS FeedsSocial Bookmarks
  • 16. Guest posting
  • 17. Article directories
  • 18. Videos
  • 19. Images
  • 20. More Internet Marketing Tips?● Sign-up for Bills newletter: http://kaleidico.com/newsletter● Follow us on Twitter: ○ Bill Rice: @billrice ○ Chris Wechner: @cwechner● Join us for our next Wednesdays Webinar: http://kaleidico.com/learn