0
Internet Originations
    101: The Foundation Course
Critical Path

• Assess Current Business
• Build Foundation for Success
• Create a Plan
• Execute, Iterate, Execute, Repea...
Assess Your
    Current
    Business
Are you on the right path? How
 do you acquire prospects and
         customers?

Do ...
Current Business
• Referrals
 • Clients
 • Real Estate agents
 • Attorneys, CPAs, other professionals
• Direct mail
• Purc...
Who is in
  control?
Ensure your own success!
Be Consumer’s First
        Stop
• Take control!
• Generate your own prospects
• Buy Internet consumer inquiries
• Become ...
Foundation for
   Success
  Build a lead generation and
    management platform

Create an asset that continually
returns ...
Lead Generation

• Create the foundation
 • Be searchable
 • Get linked
 • Make contact easy
 • Create big funnel
Be Searchable
Create your online identity:
    www.linkedin.com
   www.facebook.com
    www.twitter.com
   www.wordpress.com
Get Linked
 Promote the value of yourself
and your website to others with
      synergistic content

     Register with po...
Make Contact
     Easy
Don’t make this hard.You are in
  the business of generating
           contact.

    Live in the p...
Create a
     Big Funnel
   Lead Generation and the
Internet is famous for spillage.

Make sure you have a big funnel
  to...
Lead Buying

• Bring in the Prospects
 • Buy performance
    (www.leadmarketwatch.com)
  • Buy intent
  • Buy integrity
Performance
     Intent
    Integrity
Pillars of a good lead generator.

  Survey their performance,
ensure inquiries are ...
Who’s Best?
This is hard to find, but available.

      www.kaleidico.com
      www.leadcritic.com
Lead Management

• Build Marketing and Sales Process
 • Lead Receipt
 • Lead Distribution
 • Lead Actions
 • Lead Workflow
Lead Receipt
       Speed Matters!

Get your leads in real-time or
    you have already lost.
Lead
   Distribution
       Speed Matters!

Get them out. Get them called.

Automate distribution to avoid
   prioritizati...
Lead Actions
    Define, Discrete, and
       Compelled.

These are the keys to making
 actions measure and drive
       pe...
Lead Workflow
Position and automate proven
     patterns to success.

Lead incubation, lead nurturing,
   win-backs--all en...
Need More
  Info?
www.kaleidico.com
  866.667.5253
Upcoming SlideShare
Loading in...5
×

Internet Originations

1,929

Published on

Kaleidico helps you get started with buying leads, lead management, and originating mortgages through the Internet

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,929
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
47
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Internet Originations"

  1. 1. Internet Originations 101: The Foundation Course
  2. 2. Critical Path • Assess Current Business • Build Foundation for Success • Create a Plan • Execute, Iterate, Execute, Repeat • Success
  3. 3. Assess Your Current Business Are you on the right path? How do you acquire prospects and customers? Do the math. Will it get you to your goals?
  4. 4. Current Business • Referrals • Clients • Real Estate agents • Attorneys, CPAs, other professionals • Direct mail • Purchased lists
  5. 5. Who is in control? Ensure your own success!
  6. 6. Be Consumer’s First Stop • Take control! • Generate your own prospects • Buy Internet consumer inquiries • Become the premier referral partner in your network or community • Determine how successful you want to be
  7. 7. Foundation for Success Build a lead generation and management platform Create an asset that continually returns and perpetuates value
  8. 8. Lead Generation • Create the foundation • Be searchable • Get linked • Make contact easy • Create big funnel
  9. 9. Be Searchable Create your online identity: www.linkedin.com www.facebook.com www.twitter.com www.wordpress.com
  10. 10. Get Linked Promote the value of yourself and your website to others with synergistic content Register with popular directories
  11. 11. Make Contact Easy Don’t make this hard.You are in the business of generating contact. Live in the public eye.
  12. 12. Create a Big Funnel Lead Generation and the Internet is famous for spillage. Make sure you have a big funnel to catch lost consumers.
  13. 13. Lead Buying • Bring in the Prospects • Buy performance (www.leadmarketwatch.com) • Buy intent • Buy integrity
  14. 14. Performance Intent Integrity Pillars of a good lead generator. Survey their performance, ensure inquiries are generated with buying intent, ensure advertising is accurate.
  15. 15. Who’s Best? This is hard to find, but available. www.kaleidico.com www.leadcritic.com
  16. 16. Lead Management • Build Marketing and Sales Process • Lead Receipt • Lead Distribution • Lead Actions • Lead Workflow
  17. 17. Lead Receipt Speed Matters! Get your leads in real-time or you have already lost.
  18. 18. Lead Distribution Speed Matters! Get them out. Get them called. Automate distribution to avoid prioritization conflicts.
  19. 19. Lead Actions Define, Discrete, and Compelled. These are the keys to making actions measure and drive performance.
  20. 20. Lead Workflow Position and automate proven patterns to success. Lead incubation, lead nurturing, win-backs--all enabled by automated work flow.
  21. 21. Need More Info? www.kaleidico.com 866.667.5253
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×