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Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
Four Equations of Form
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Four Equations of Form

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Some thoughts on content, purpose and form. For IMC 693H - Visual Information Design

Some thoughts on content, purpose and form. For IMC 693H - Visual Information Design

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Transcript

  • 1. The Shape of Content Professor Wm Pitzer IMC-693H West Virginia University
  • 2. Content Purpose Form
  • 3. “Clutter and confusion are failures of design, not attributes of information.” –Edward Tufte
  • 4. “Form and content are inseparable.” “Form is the very shape of content.” –Ben Shahn
  • 5. Four Equations of Form
  • 6. I. Form=Formulation
  • 7. II. Form=Variety
  • 8. III. Form=Nature
  • 9. IV. Form=Art
  • 10. Five thoughts about Form
  • 11. 1. Form is based upon a theme; an idea.
  • 12. QAR Blackbeard’s Flagship
  • 13. 2. Form set boundaries of limits; the extent of the idea.
  • 14. 3. Form marshals materials; inert matter with which the theme is cast.
  • 15. 4. Form relates inner material to outer limits: Harmony.
  • 16. 5. Form abolishes excessive content outside of theme.
  • 17. Human Cargo
  • 18. The Shape of Content Shahn, B. (1957). The Shape of Content. Cambridge, MA.: Harvard University Press. I"ustration and design by Wm Pitzer

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