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  • 1. Color is black and white Professor Wm Pitzer IMC-693H West Virginia University
  • 2. color is black & white
  • 3. “Color is the place where our brain and the universe meet.” – Paul Klee
  • 4. Associations with color are emotive, sometimes irrational and deeply seated. – The Art of Looking Sideways
  • 5. Millions of shades of colors exist yet our vocabulary has only about 30 words for colors. – The Art of Looking Sideways
  • 6. Security
  • 7. Constancy
  • 8. Activity
  • 9. Modernity
  • 10. Restful
  • 11. Contrast
  • 12. Conflict
  • 13. Contrast
  • 14. Conflict
  • 15. What’s Kuler than a zebra?
  • 16. Color is black and white Fletcher, A. (2001). TheArt of Looking Sideways. London: Phaidon Press. http://.kuler.adobe.com