Color is black and white

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Color is black and white

  1. 1. Color is black and white Professor Wm Pitzer IMC-693H West Virginia University
  2. 2. color is black & white
  3. 3. “Color is the place where our brain and the universe meet.” – Paul Klee
  4. 4. Associations with color are emotive, sometimes irrational and deeply seated. – The Art of Looking Sideways
  5. 5. Millions of shades of colors exist yet our vocabulary has only about 30 words for colors. – The Art of Looking Sideways
  6. 6. Security
  7. 7. Constancy
  8. 8. Activity
  9. 9. Modernity
  10. 10. Restful
  11. 11. Contrast
  12. 12. Conflict
  13. 13. Contrast
  14. 14. Conflict
  15. 15. What’s Kuler than a zebra?
  16. 16. Color is black and white Fletcher, A. (2001). TheArt of Looking Sideways. London: Phaidon Press. http://.kuler.adobe.com

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