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Color is black and white

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Color is black and white Color is black and white Presentation Transcript

  • Color is black and white Professor Wm Pitzer IMC-693H West Virginia University
  • color isblack & white
  • “Color is the placewhere our brain andthe universe meet.” – Paul Klee
  • Associations with color are emotive,sometimes irrational and deeply seated. – The Art of Looking Sideways
  • Millions of shades of colors exist yet ourvocabulary has only about 30 words for colors. – The Art of Looking Sideways
  • Security
  • Constancy
  • Activity
  • Modernity
  • Restful
  • Contrast
  • Conflict
  • Contrast
  • Conflict
  • What’sKuler than a zebra?
  • Color is black and whiteFletcher, A. (2001). The Art of Looking Sideways. London: Phaidon Press. http://.kuler.adobe.com