Spotify presentation


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Spotify presentation

  1. 1. What is Spotify and what does it have to offer? Spotify is a European music streaming service which provides music streaming and purchasing of music. Spotify was established in October 2008 by a Swedish company. They have major deals with Sony BMG music, Universal Music,EMI and Merlin. •Share music online •Listen to music online •No need for downloads •Listen to music on your phones or computers •Create play lists •Offers 10 million music tracks •All types of music genre
  2. 2. Spotify’s Features •Mobile Music - Introduce Spotify to your mobile phone and you’ll have music on tap wherever you go. Play any track live over the internet, or save your playlists and listen offline. •Toplists -Create your own top lists. •Offline Mode -If you find yourself without an Internet connection, Spotify Offline keeps the music flowing •Buying Music- If you’d like to buy individual tracks or albums you hear on Spotify, you can quickly download them as MP3s. •Use anywhere- Spotify goes where you go. All you need is your login and you can listen to Spotify from any computer or mobile phone. Perfect for visiting friends. •Spotify Library - A library to keep all your music •Biographies - Top artists on Spotify feature biographies from the excellent All Music Guide. •Artist Radio’s - This is a dedicated radio stream to find and play tracks similar to songs by any of our top artists •Related Artists- Another great way to expand your musical universe. All our top artists have a Related artists feature to suggest new artists for you to explore •Connect with Facebook - Import your Facebook friends straight into Spotify, and you’ll be able to see what they’re listening to with your own live stream. Share music with a single click. •Around the House -Enjoy Spotify throughout your entire house, whether relaxing on the couch or cooking in the kitchen your music is with you.
  3. 3. Music types and Audiences GENRES -Pop -R &B -Rock -Classical -Heavy Metal -Folk SOME ARTITSTS -The Helicopters -The Killers -Kings of Leon -Bob Dylan -Oasis -The Offspring -Caesars -Mando Diao -Jason Duerolo -The Fame Monster -Lady Gaga Spotify appeals to a wide range of audiences, they cater for both the young and the old. The genres of music that they have appeals to a world wide audience
  4. 4. Advantages of using the Spotify website * Play music from anywhere if you have a computer and it doesn’t need the internet * You can store up to 10,000 tracks on a single playlist * Has a ratings system on the tracks of popular artists * Share music with friends on Twitter, Facebook and email * Try before you buy
  5. 5. More advantages • Easy access • Three types of system software Premium, Unlimited and free. • Deals with large record companies such as Sony BMG music, Warner music, EMI, and Universal • Quick and easy to login and get the programme running • Music uninterrupted
  6. 6. Disadvantages of Spotify • With the Spotify free the user does not get the advantages of the other packages and is limited for example they…… • Must have an internet connection. • They are not able to get better quality music. • Restrict music in certain countries as licensing varies from country to country for example something that is legal to be played in the UK may be illegal in Sweden. • Users must put up with the odd advert • Not every Song is on Spotify
  7. 7. More Disadvantages • Not every Song is available • You cannot put music onto an Ipod • The main disadvantage of Spotify is the interface. It looks plain, is a bit awkward to use
  8. 8. Marketing • Internet Advertisements • Phone companies such as Palm able to use the service direct from their phones • Telia partnered with Spotify, the leading music-streaming service to create an exclusive Spotify music service on Telia's TV set-top box (STB) launched in June 2010. Telia launched this service in face of the following challenges: • 3 Phone campaign to promote Spotify partnership • Sony and various members of the big 4 help with their sponsorship ads and marketing
  9. 9. More on Marketing • Facebook, Twitter and other major social networking sites