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  • 1. Postmodernism
    • Aims of Lesson:
    • To examine the characteristics of modernism and postmodernism.
    • To analyse a postmodern music video.
  • 2. Modernism - Art / social-political movement that aimed to reinvent culture that had become outdated. - Roughly occurred between 1890s - 1960s. - A rejection against realism. - Divisions of modernism include avant-garde and surrealism. - Films / novels / art were self-reflexive of society.
  • 3. Modernist art challenged the realism and illusion of the romantic era. John Constable Pablo Picasso (Romanticism) (Modernism)
  • 4. Modernism is self-reflexive, it draws attention to itself and the materials is uses. - E.g. Jackson Pollock
  • 5. Postmodernism
    • - 1970s onwards
    • The breakdown of barriers between genres and style
    • The breakdown of distinction between binary divides
    • (E.g. human and machine)
    • - Mixing up time, space and narrative
    • - Emphasis of style over content
    • Blurring of fiction and reality / representation and the real
    • Becoming more use to a mediated version of reality, than reality
    • itself (hyperreality).
  • 6. Key Terms Intertextuality - one media text referring to another Parody - mocking something in an original way 1970s / 1980s cop series Sabotage music video
  • 7. Parody - The Simpsons parodies both high and low culture to a wide range of audiences. - Part of the idea of postmodernism is that there is no divide between high art and mass culture.
  • 8. Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Marilyn Monroe Material Girl Madonna Ashanti Foolish music video Goodfellas
  • 9. Bricolage - mixing up and using different genres and styles Shaun of the Dead: Zombie mixed with and romantic comedy. Blade Runner: Sci-Fi and film noir DJ Shadow’s Entroducing: The first album to be completely made up of sampled music.
  • 10. Homage - imitation from a respectful standpoint Psycho - the 1960 original Psycho - the 1998 remake
  • 11. Analysis of Postmodern Music Video
    • Paparazzi
    • ( Lady Gaga )
    • Directed by Jonas Akerlund
  • 12. Pastiche / Homage
    • Generic conventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady
  • 13. Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references
  • 14. Intertextuality and the blurring of boundaries Fembot, Metropolis (RIGHT) The breakdown of distinction between binary divides. Lady Gaga as an humanoid
  • 15. Referencing Popular Culture
  • 16. CASE STUDY: Lady Gaga
    • Makes reference to the film ‘Vertigo’
    • The use of icy, remote blonde ‘femme fatale’ character is also a hallmark of a Hitchcock film.
    Hitchcock Homage
  • 17. Blurring of fiction and reality / representation and the real
  • 18. Plenary What are the conventions of a postmodern media text? What is the appeal to audiences?