Aims of lesson: Recap key audience terms and theories Plan for essay question Plan for timed essay
What do the follow terms mean? How can they be used when discussing audiences? What examples can be used? Active audience Passive audience Subversive Audience as producers Social networking sites / user generated content sites
Media Studies 2.0 - David Gauntlett (media theorist) Craftsman - Richard Sennett (sociologist) These theories suggest that audiences have become more active. What points can be made to evaluate this idea?
Discuss the advantages and disadvantages for audiences in the digital and online age. Use the terms below to structure an essay. production distribution consumption Media Studies 2.0 social networking sites digital radio file sharing music downloading convergence technology advertising the big 4 conclusion iTunes limewire Richard Sennett webcasts Shawn Fanning We 7 Cubase Acid Music Studio 7