Marxist approach to music videosPresentation Transcript
A Marxist Approach to Music Videos
Aims of lesson:
To consolidate understanding of gender representation
To explore Marxism as a critical perspective.
Recapping Gender Representation How are men usually represented in music videos? How are women usually represented in music videos? What are the arguments surrounding feminist film theory? What does Laura Mulvey’s Male Gaze theory suggest? What do post-feminists argue?
A Counter Example: Missy Elliott
Rejects conventional representations of women – free from objectification
Does not to conform to stereotypical gender representations
Missy is not passive; she ‘narrates’ the action – lyrics are not self exploiting
A Counter Example: Missy Elliott’s IMAGE
Androgyny: Masculine codes of movement, stance & dress – man tailored suits/shirt & tie/dungarees/army wear
Video’s subvert gender codes – use of male dancers; Missy displays a ‘male’ persona – drives fast car, wears the ‘bling’ etc.
Body image refuses to conform to idealised female stereotypes – Missy is literally inflated in one video (Supa Dupa Fly – RIGHT)
Questions for your analysis of music videos
Briefly summarise the narrative of this text. Draw upon the lyrics.
In what ways are women represented in the text? Is there evidence of stock stereotypes e.g. the dominatrix, sex kitten, femme fatale etc.
How are men represented in the text and what stereotypes are associated with them?
How far are gender stereotypes confirmed and / or subverted? Explain why stereotypes may have been used.
Discuss how far the mise en scene and iconography used reinforces the representations.
How might female audiences respond to this text?
Who is the target audience? How does the text gratify this audience?
How far if the text conventional of its genre? Is the text successful? Explain.
Critical Perspectives: Marxism
Activity: Read through the handout and highlight the key points.
What is meant by dominant ideology? Give an example.
According to Marxists, what role does the media play in society?
What is hegemony? Give an example of this.
Goldie’s Inner City Life
Use the points below to help you analysis the video. You must use examples from the text to back up your responses.
Explain the video’s narrative.
Describe the setting and mise en scene. What is the effect this?
What messages are evident in the text? Would Marxists argue that these are positive, realistic messages or otherwise?
Does this text maintain or challenge hegemonic control (the status quo)? Explain.
Who is the target audience for this text?
What audience gratifications are evident in the video?
What does a Marxist reading of a text require you to do or focus on?