To understand the key requirements for the A2 Production Portfolio.
To examine generic codes and
conventions of music videos.
The Brief Produce a promotion package for the release of an album, to include a music promo video , together with the following ancillary texts: • a CD/DVD digipak for its release (4 panels - front cover, back cover, 2 inlay cards). • a magazine advertisement for the release of the CD/DVD. The music track you use should be copyright free. Copyright free options available for Music Video in G324: • Approach local singers / groups / bands and get permission to use their material • Approach unsigned bands on ‘My Space’ etc and get permission to use their material. • Collaborate with music department/students in your school on the project • Create your own music or sound track. The unit is marked out of a total of 100 marks: - 20 marks for the planning and research and its presentation - 60 marks for the construction (40 marks for music video and10 marks for each ancillary task) - 20 marks for the evaluation Similar to your AS coursework, this work will also be submitted on a blog.
AO2 – Assess ability to apply knowledge and understanding in their own work, showing how meanings and responses are created.
AO3 – Assess students’ ability to plan and construct media products using appropriate technical and creative skill.
AO4 – Assess ability to undertake, apply and present appropriate research.
Advanced Production Portfolio - 50% of A2
- 25% of overall A-level
The Advanced Production Portfolio requires you to significantly
evidence your pre-production research and planning.
Your Research and Planning should include:
At least 5 analysis of music videos.
Research into the artist / group you are producing the video
and ancillary texts for.
A complete copy of the lyrics of the track and detailed timings.
Target audience research with results displayed and analysed.
A narrative breakdown of the composition of the video.
Themes that need to be incorporated into the video.
Research and Planning
A storyboard for the video.
- A detailed breakdown of the visual codes to be constructed.
A props list and shooting schedule.
An equipment list.
Research into the music channel that would exhibit your video
RESEARCH AND PLANNING TO COMPLETED BY
THE END OF SEPTEMBER
Categorising Music Videos
Andrew Goodwin handout
Performance, narrative and concept.
Types of Music Videos Performance A music video that is based around a performance of the artist/group.
Narrative A music video that tells a story.
Concept A music video that is based on a theme or idea. - Played backwards
Filmed in one continuous
Use of stop motion -
Generic Codes and Conventions What is genre? What music genres do you know? What are generic codes and conventions? Why is genre important? What are the drawbacks of genre?
Points about Genre ‘ Genre is in a constant state of flux’ Steve Neil Hybrids (a mixture of two or more genres) can reach a much wider audience (eg. Shaun of the Dead is a Horror and a Comedy so therefore it had the potential to reach the target audience of horror and the target audience of comedy). Genre relies on both repetition and variation .
Genre Analysis 1. Watch a music video 2. Make a list of the generic codes and conventions used in the video Representations Mise-en-scene Camera Editing Narrative Genre 3. How does the video adhere to, subvert or develop the genre? 4. Is the video a hybrid? 5. Is the video a performance, narrative, concept video or a mixture. http://www.youtube.com/watch?v=co3qMdkucM0