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Transcript

  • 1.  
  • 2.
    • Last.fm is a UK based internet radio and music community website.
    • Founded in 2002 by Felix Miller, Martin Stiksel and Saulyus Chyamolonskas..
    • On 30 th May 2007, CBS interactive acquired Last.fm for £140m($280m)
  • 3.
    • Advertisements are on other websites and mobiles. For example the apple advert involving a last fm application.
    • iPhone last.fm app
    • This app allows the user to instantly access last.fm , recommends songs for the user and notifies the user of any events regarding artists.
  • 4.
    • 16-25 year olds as they are most likely to use the internet for radio music.
    • Radio listeners
  • 5.
    • They have an option of free music downloads available on their website.
    • Can buy albums and singles through their website.
    • You don’t need to be a member to listen or buy songs.
  • 6.
    • They have a back catalogue.
    • Wide range of different genres of music ..
    • Rock
    • Hip hop
    • Rnb
    • Indie
    • Classical
    • etc
  • 7.
    • Free if you have a radio or internet access.
    • Users can create custom radio stations and playlist.
    • Can listen/download additional tracks on demand.
    • Has information on artist and groups
  • 8.
    • Cant use it without internet or radio.
    • Users that live outside the UK, US and Germany have to subscribe for €3.00 permonth after a 30 track free trial.