Gender Representation Aim of lesson: To examine feminism, the male gaze and post-feminism
Initial Thoughts on Gender Representation How are males and females typically represented or portrayed in music video? E.g. Men are likely to play a musical instrument Women are more likely to dance
Gender Stereotypes In Music: Current Research Findings
Men engaged in significantly more aggressive and dominant behaviour
Men represented as independent, adventurous, unemotional and competent
Stereotypical Gendered occupations apparent (i.e. Males as FireFighters/Mechanics Women as Cheerleader/Waitress)
Women engaged in significantly more explicit, sexual and passive behaviour
Women represented as objects of sexual advances or as sexual objects
Sex role stereotyping and negative attitudes towards females
Women more likely to be presented in provocative or revealing clothing
Women portrayed as decorative objects that dance, pose and do not play instruments
Research findings NOT restricted to the Hip Hop genre
Research Findings taken from ‘Joining the Dots’ May 2009 OBJECT
Rihanna is not on show for the benefit of male audiences, but is enjoying herself experiencing different identities.
She is successful, independent and in control.
Connotes messages of Empowerment/Confidence/ Independence to female audience .
In contrast to other representations here Britney is in control and dominates men within the narratives. She also takes a variety of identities e.g. super heroine. There is also opportunity for the female gaze.
Pussycat Dolls - Post-Feminist Reading Thinking back to the Buttons video what post-feminist readings could be made about the representation of gender?