This document provides guidance on how to measure the impact of social media marketing. It discusses establishing goals, both quantitative like followers and likes, and qualitative like sentiment and reputation. It then recommends determining appropriate metrics to monitor like Facebook insights, Twitter analytics tools, and conversion metrics. Formulas are presented to calculate engagement, community and reputation. It stresses the importance of ROI but also return on engagement. Contact information is provided for any other questions.

1. How to measure your social media impact Whitney Sewell Social Media Manager Social Media Solutions LLC

2. The ultimate questionin social media marketing

3. “ how do we know it’s ” working?

4. 1 2 4 3 Establish goals Determine metrics Monitor & report Set a baseline

5. Quantitative goals likes followers clicks shares views

6. Qualitative goals sentiment positioning reputation

7. Social Media Phases 1 2 3 Launch Manage Optimize

8. Your turn.

9. Facebook insights

10. Facebook insights

14. Your turn.

15. Twitter analytics

16. Klout

17. Klout Amplification Network True Reach Influence

18. TweetStats Tweet Timeline Tweet Density Daily Tweets Hourly Tweets Replies To Interface Used ReTweet Tweet Cloud Follower Stats

19. TweetPsych

20. Timely

21. twitrratr

22. Your turn.

23. Bit.ly

24. Conversion

25. Formulas current friends goal friends Community = Engagement = Reputation = posts . comments total page impressions # of times link followed

26. ROI? Development = $100 Staff = 2 Hours = total of 6/week Hourly rate = $20 Costs = $340 Conversion metric? Traffic = 10% Leads =  5% Fundraising =  8% SEO rankings =  2

27. ROI is important, but so isROE(return-on-engagement).

28. Questions?

29. Whitney@socialmediasolutionsllc.comhttp://socialmediasolutionsllc.com