How to Measure Your Social Media Impact

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My presentation for AUM Continuing Education's Social Media Conference in Montgomery, AL

My presentation for AUM Continuing Education's Social Media Conference in Montgomery, AL

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Transcript

  • 1. How to measure your social media impact
    Whitney Sewell
    Social Media Manager
    Social Media Solutions LLC
  • 2. The ultimate questionin social media marketing
  • 3.
    how do
    we know it’s

    working?
  • 4. 1 2
    4 3
    Establish goals
    Determine metrics
    Monitor & report
    Set a baseline
  • 5. Quantitative goals
    likes
    followers
    clicks
    shares
    views
  • 6. Qualitative goals
    sentiment
    positioning
    reputation
  • 7. Social Media Phases
    1 2 3
    Launch
    Manage
    Optimize
  • 8. Your turn.
  • 9. Facebook insights
  • 10. Facebook insights
  • 11.
  • 12.
  • 13.
  • 14. Your turn.
  • 15. Twitter analytics
  • 16. Klout
  • 17. Klout
    Amplification
    Network
    True Reach
    Influence
  • 18. TweetStats
    Tweet Timeline
    Tweet Density
    Daily Tweets
    Hourly Tweets
    Replies To
    Interface Used
    ReTweet
    Tweet Cloud
    Follower Stats
  • 19. TweetPsych
  • 20. Timely
  • 21. twitrratr
  • 22. Your turn.
  • 23. Bit.ly
  • 24. Conversion
  • 25. Formulas
    current friends
    goal friends
    Community =
    Engagement =
    Reputation =
    posts .
    comments
    total page impressions
    # of times link followed
  • 26. ROI?
    Development = $100
    Staff = 2
    Hours = total of 6/week
    Hourly rate = $20
    Costs = $340
    Conversion metric?
    Traffic = 10%
    Leads =  5%
    Fundraising =  8%
    SEO rankings =  2
  • 27. ROI is important, but so isROE(return-on-engagement).
  • 28. Questions?
  • 29. Whitney@socialmediasolutionsllc.comhttp://socialmediasolutionsllc.com