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Future of Classifieds - Talk at Google
 

Future of Classifieds - Talk at Google

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Slides from Google's "Future of Classifieds" symposium. WorkDigital presented their TwitterJobSearch.com Ap and talked about future of social media and classified advertising. Meeting was at ...

Slides from Google's "Future of Classifieds" symposium. WorkDigital presented their TwitterJobSearch.com Ap and talked about future of social media and classified advertising. Meeting was at Google's London HQ on 22 May 2009

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    Future of Classifieds - Talk at Google Future of Classifieds - Talk at Google Presentation Transcript

    • WorkDigital Ltd Bill Fischer & Howard Lee bill@twitterjobsearch.com @williamfischer
    • What We Do • Index World’s Online Classified Advertising • Make Sense of It • Create Compelling Products
    • The Opportunity Global Recruitment is a £48 Billion Global Op By 2011 we anticipate that £500mm will be spent on online recruitment advertising in the UK and that this creates a £6 billion UK search market opportunity. 12% 10% Automotive Travel 48% Property 6% Recruitment All Other 24%
    • Consolidation or Fragmentation 1996 - UK Value Chain Analysis Corporate Sites 5% Job Boards 4% Companies Search Labour Pool 2.2 M 27 M Publications offline/online 91% Recruiters
    • Consolidation or Fragmentation 2006 Corporate Sites 12% Job Boards 10% Companies Search Labour Pool 2.2 M 30 M Publications offline/online 75% Recruiters Social Networks 3%
    • Consolidation or Fragmentation 2011 Corporate Sites 15% Job Boards 35% Companies Search Labour Pool 2.56 M 30 M Publications offline/online 40% Recruiters Social Networks 10%
    • The Challenge Evaluate/Index 1.5 Billion Pages 15,000,000 Records 10 Results
    • A £10 Billion Opportunity from This?
    • The Hockey Stick
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    • WorkDigital Ltd Bill Fischer & Howard Lee Bill@twitterjobsearch.com