Creators need to ...
• Be fearless
• Be honest
• Be personable
• Have an opinion
• Market it <irst, then create it
• Ask “why not?”
Now some questions:
• What tools do you need to create
purple cows at UBC?
• Are there any new opportunities at UBC
that would make for a great Purple
• What is your Purple Cow event idea?
Have an opinion. Be fearless. Targeted. Spreadable.