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Creating Purple Cows at UBC
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Creating Purple Cows at UBC

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  • 1. Welcome! Welcome! Purple Cows Unite
  • 2. Someone from the audience please stand up.
  • 3. To the first person who stood up, please walk to the front of the room and face the audience.
  • 4. Well hello!
  • 5. What’s your name?
  • 6. Where are you from?
  • 7. Why did you come to this workshop? (aka: what do you hope to get out of this workshop?)
  • 8. Ask someone in the audience why they came to this workshop?
  • 9. What was that person’s name again?
  • 10. Just checkin...
  • 11. Now introduce us - your presenters!!
  • 12. <and the crowd goes wild>
  • 13. We said.... <and the crowd goes WILD!!!>
  • 14. Why thank you!
  • 15. The Incredible Conclusion Slide
  • 16. Baaa!
  • 17. A purple cow is... 
a
targeted
event
that
markets
itself
because
it
 not
only
is
worth
noticing/talking
about/ critiquing,
but
also
adds
value
to
those
that
 participate
  • 18. The key players are... • The Creator • The Sneezers • The Critics
  • 19. The key players are... • The Creator = YOU! • The Sneezers • The Critics
  • 20. The key players are... • The Creator • The Sneezers = Fans who quickly brag • The Critics
  • 21. The key players are... • The Creator • The Sneezers • The Critics = The opinionated public
  • 22. The key factor is... fear!
  • 23. Creators need to ... • Be
fearless • Be
honest • Be
personable • Have
an
opinion • Market
it
<irst,
then
create
it • Ask
“why
not?”
  • 24. Now some questions: • What tools do you need to create purple cows at UBC? • Are there any new opportunities at UBC that would make for a great Purple Cow? • What is your Purple Cow event idea? Have an opinion. Be fearless. Targeted. Spreadable.
  • 25. The Incredible Conclusion Slide
  • 26. Our final challenge
  • 27. Giving credit where credit is due... • Seth Godin • “Purple Cow: Transforming your Business by Being Remarkable” • sethgodin.typepad.com
  • 28. Thanks for coming! Matt Corker Warren Springer http://thatsacorker.ca http://whatswithwarren.com matthew.corker@gmail.com hello@whatswithwarren.com