Music In New Media

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Music In New Media

  1. 1. Music & New Media
  2. 2. <ul><li>Launched August 1981 </li></ul><ul><li>Low cost to produce </li></ul><ul><li>Creating Video Clips </li></ul><ul><li>MTV Expanison in 1983 and 1986 </li></ul><ul><li>VH1 launches in 1985 </li></ul><ul><li>MTV Europe begins in 1987 </li></ul><ul><li>Since 2000 </li></ul>
  3. 3. <ul><li>Shawn Fanning – 1999 </li></ul><ul><li>26 million users in 2001 </li></ul><ul><li>Legal Trouble - DMCA </li></ul><ul><li>(1) users were directly infringing the plaintiff's copyright; (2) Napster was liable for contributory infringement of the plaintiff's copyright; and (3) Napster was liable for infringement of the plaintiff's copyright. </li></ul><ul><li>Napster shuts down July 2001 </li></ul>
  4. 4. Today’s Market Structure <ul><li>The Record Labels </li></ul><ul><li>Five major recording companies dominate the music industry </li></ul><ul><ul><li>Universal Music Group, Warner Music Group, Sony Music, BMG, and EMI </li></ul></ul><ul><li>Independents </li></ul><ul><ul><li>“ Indies” </li></ul></ul><ul><ul><ul><li>Take the risk of producing new groups (like Rock & Roll) </li></ul></ul></ul>
  5. 5. Warner Music Group
  6. 6. Impact of Piracy <ul><li>One credible analysis by the Institute for Policy Innovation concludes that global music piracy causes: </li></ul><ul><ul><li>$12.5 billion of economic losses every year </li></ul></ul><ul><ul><li>71,060 U.S. jobs lost </li></ul></ul><ul><ul><li>a loss of $2.7 billion in workers' earnings </li></ul></ul><ul><ul><li>and a loss of $422 million in tax revenues </li></ul></ul><ul><ul><li>$291 million in personal income tax </li></ul></ul><ul><ul><li>$131 million in lost corporate income and production taxes </li></ul></ul>
  7. 7. The Decline <ul><li>Down by 25% since 2000 </li></ul><ul><li>2000 – 785 million albums </li></ul><ul><li>2006 – 588 million albums </li></ul><ul><li>2000 – Top 10 sold 60 million albums </li></ul><ul><li>2006 – Top 10 sold 25 million albums </li></ul><ul><li>Digital Sales are up </li></ul><ul><li>Ringtone sales are up </li></ul>
  8. 8. i-Tunes on-line store <ul><li>2001: legal music downloads </li></ul><ul><li>Today – selling billions </li></ul><ul><li>75 million accounts – 6 billion downloads </li></ul><ul><li>http://www.youtube.com/watch?v=thOBRe8-_W4 </li></ul>
  9. 9. Internet Streaming <ul><li>Disproportionate Internet royalty rates </li></ul><ul><li>Internet broadcasters may have to cease operations, citing SoundExchange's much higher royalty fee on Internet compared to satellite broadcast. </li></ul><ul><li>By 2010, Internet radio stations will be expected to pay an estimated 2.91 cents per hour per listener, while satellite radio would pay a much lower 1.6 cents, and terrestrial radio is still ‘up in the air.’ </li></ul>
  10. 10. Music & The New Media <ul><li>Music is sold to young people (how to pay) </li></ul><ul><li>Today the Tech companies and consumers are now in power (not the Record Companies) </li></ul><ul><li>Thousands of bands are being dumped by record companies </li></ul><ul><li>Record sales are down by 50% </li></ul><ul><li>Apple is King </li></ul>
  11. 11. Future of Music <ul><li>MP3 Glasses </li></ul><ul><ul><li>http://oakley.com/electronics </li></ul></ul><ul><li>Bands creating relationships w/ fans </li></ul><ul><ul><li>Through TV; Through clothing; fans email what the list of songs will be </li></ul></ul><ul><li>Artists as Brands </li></ul>
  12. 12. Branding Artists <ul><li>Branding musical groups on the internet </li></ul><ul><li>http://www.andrewlipke.com/ </li></ul><ul><li>http://www.myspace.com/andrewlipke </li></ul><ul><li>http://www.drexel.edu/westphal/portfolio/?pID=musc&id=404&pg=1&q=high </li></ul><ul><li>http://pennydistribution.wordpress.com/2007/12/18/the-rise-fall-of-snocap-what-did-we-learn/ </li></ul><ul><li>After Napster - we have snocap </li></ul><ul><li>http://cdbaby.org/stories/07/10/19/0126457.html </li></ul><ul><li>cdbaby partners with snocap </li></ul>

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