<ul><ul><li>Video  – 1 ½  to 2 minutes featuring a quick background of JAZZ FM.  This can be scripted or unscripted.  If u...
Assignment  <ul><ul><li>Facebook  – Create a Facebook “Group” and use the station’s new logo and content about the station...
Information about JAZZ FM <ul><li>What is the name?  It’s JAZZ FM. </li></ul><ul><li>What kind of jazz music do you play? ...
Where to Find Information <ul><li>Web site:  www.ErieRadio.com   </li></ul><ul><li>Pictures:  www.ErieRadio.com/pictures  ...
Items to Consider in Project <ul><li>Intro </li></ul><ul><ul><li>What were some of the goals for the group. </li></ul></ul...
Spending $$ to Advertise <ul><li>Companies spend Third of a Trillion Dollars a year on Advertising  (work??) </li></ul><ul...
<ul><li>Internet AD revenues in the U.S. totaled 11.5 billion in the first 6 months of 2008 (Interactive Advertising Burea...
Traditional Media Learns from the Internet – More Interactive <ul><li>Example:  TV Ads for Royal Caribbean Cruise Lines ha...
Smart Ads <ul><li>Supermarkets in Massachusetts </li></ul><ul><li>Elevators  </li></ul><ul><li>Taxis (smart ad vehicles) <...
Mobile Phone Marketing <ul><li>If you ‘opt-in”  </li></ul><ul><li>McDonald’s and Dunkin’ Donuts beam coupons to cell phone...
The Future of Advertising is HERE NOW <ul><li>Theme Park digital photos in your living room </li></ul><ul><li>Orbitz Onlin...
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Final Project

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Final Project

  1. 1. <ul><ul><li>Video – 1 ½ to 2 minutes featuring a quick background of JAZZ FM. This can be scripted or unscripted. If using music please use jazz music. </li></ul></ul><ul><ul><li>Podcast – 1 ½ to 2 minutes featuring a quick background of JAZZ FM. This of course, should be scripted. </li></ul></ul><ul><ul><li>MySpace – Create a MySpace page that the station can use to contact their listeners. The site should contain information about the radio station. </li></ul></ul>Assignment
  2. 2. Assignment <ul><ul><li>Facebook – Create a Facebook “Group” and use the station’s new logo and content about the station. Goal: to get people to join the “group” / “fan”. </li></ul></ul><ul><ul><li>PowerPoint / Slideshare – Create a slide show that can be placed on the station’s web site – the PowerPoint should contain content about the station and have a nice graphic feel to it. Length should not be less than 5 slides. </li></ul></ul><ul><ul><li>An original idea – Create an image of the radio station by using new media product. You can use one or multi items listed above, or another original idea. </li></ul></ul>
  3. 3. Information about JAZZ FM <ul><li>What is the name? It’s JAZZ FM. </li></ul><ul><li>What kind of jazz music do you play? </li></ul><ul><li>Where do I find you? 104.9 or 88.5? </li></ul><ul><li>Our goal? To get the name out there (whether you listen or not) </li></ul><ul><li>Include critical items: Name, Slogan, Logo, Town, School, Frequency. </li></ul>
  4. 4. Where to Find Information <ul><li>Web site: www.ErieRadio.com </li></ul><ul><li>Pictures: www.ErieRadio.com/pictures </li></ul><ul><li>Audio: www.ErieRadio.com/pictures/comments.mp3 </li></ul><ul><li>People: Students, Hosts, Staff </li></ul><ul><li>Outside of station - listeners </li></ul><ul><li>History of station - </li></ul>
  5. 5. Items to Consider in Project <ul><li>Intro </li></ul><ul><ul><li>What were some of the goals for the group. </li></ul></ul><ul><ul><li>Obstacles group encountered. </li></ul></ul><ul><ul><li>Challenges </li></ul></ul><ul><li>Conclusion </li></ul><ul><ul><li>Positive outcome of project </li></ul></ul><ul><ul><li>Improvement with more time </li></ul></ul>
  6. 6. Spending $$ to Advertise <ul><li>Companies spend Third of a Trillion Dollars a year on Advertising (work??) </li></ul><ul><li>Americans are subject to some 3,000 essentially random pitches pr day </li></ul><ul><li>2/3 say they are constantly bombarded by ads (Yankelovich Partners Study) </li></ul><ul><li>59% say ads have little or no relevance to them </li></ul>
  7. 7. <ul><li>Internet AD revenues in the U.S. totaled 11.5 billion in the first 6 months of 2008 (Interactive Advertising Bureau) </li></ul><ul><li>In 2004, Internet AD Revenues were 9.6 billion for the entire year. </li></ul><ul><li>Persuasion Engineering </li></ul><ul><li>Behavioral Targeting – are you willing to opt-in to allow agencies to ‘track’ your surfing habits? </li></ul><ul><ul><li>Website visitors were 14 times more likely to click an ad when it identified to them. </li></ul></ul><ul><ul><li>2004 survey found 2/3 of Internet users believe better targeted ads would be less annoying </li></ul></ul><ul><ul><li>45% would share personal information in exchange for that advertising relevance. </li></ul></ul>
  8. 8. Traditional Media Learns from the Internet – More Interactive <ul><li>Example: TV Ads for Royal Caribbean Cruise Lines have been set to run only when the temperature drops below a certain point in a given market. </li></ul><ul><li>Cable companies experiment with interactive channels that let viewers enlist their remote controls to click on banner ads and onscreen buttons. </li></ul><ul><li>Video games already have ads – but start changing those ads to match an individual player’s move and preferences. </li></ul>
  9. 9. Smart Ads <ul><li>Supermarkets in Massachusetts </li></ul><ul><li>Elevators </li></ul><ul><li>Taxis (smart ad vehicles) </li></ul><ul><li>GPS </li></ul><ul><li>Smart Sign Media in Sacramento </li></ul><ul><li>The ultimate smart-ad tool (What is it) </li></ul>
  10. 10. Mobile Phone Marketing <ul><li>If you ‘opt-in” </li></ul><ul><li>McDonald’s and Dunkin’ Donuts beam coupons to cell phones – 17% results. </li></ul><ul><li>With GPS – location tracking: Drive down the street, store sends coupon to you. </li></ul><ul><li>Pay using Cell Phones (Japan using it) </li></ul>
  11. 11. The Future of Advertising is HERE NOW <ul><li>Theme Park digital photos in your living room </li></ul><ul><li>Orbitz Online Travel Agency – Sink the Putt Ad. </li></ul><ul><li>70% fast-forward through TV Ads (results?) </li></ul><ul><li>http://www.zebraimaging.com/videos/ZebraVideo.wmv (Zebra Imaging) </li></ul>
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