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Class PowerPoint for Week 2 - Day 1&2

Class PowerPoint for Week 2 - Day 1&2

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  • 1. New Media Technologies: Communication Theories Week 2 – Day 1
  • 2. Agenda
    • Communication Theories
      • More “New Media” Discussion
  • 3. New media (recapped)
    • Some definitions focus on computer technology, others focus on interactivity
    • Differences:
      • Traditional media vs. New media
      • Control shifts from communicator to audience
  • 4. Communication
    • A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995).
  • 5. Mediated communication
    • What is it?
      • d. mediated . (adj) acting or brought about through an intervening agent; (v) to be in the middle
    • Why would we study it?
      • We live in an ever-increasingly mediated world
  • 6. Mediated Communication
    • How it differs from Face-to-Face
      • Better to use Mediated or Face-to-Face
      • Helps improve future technology – helps to improve New Media!
  • 7. Goals of Mediated Communication Theories
    • Differences in Mediated Technology and the communication results
      • Example: Cell-Phone, Fax, Email
    • Most Theories – how and why Mediated Communication is different from Face-to-Face
  • 8. General Form of Mediated Communication
    • characterize how technologies differ in terms of their communication affordances
    • describe how the affordances of a given technology differ from those of face to face communication
    • explain how these different affordances produce differences between mediated and face to face communication in process, content or outcome of communication.
  • 9. Social Disinhibition Theory
    • Differences between Email vs. Face-to-Face
      • Email is instant
      • Email does not contain non-verbal communication
  • 10. Video mail Video Conference, Videophone, Shared Workspace Linguistic and visual Email, Fax, Voice Mail, Letter, Usernet Phone, Audio Conference, Chat, AIM Linguistic Mode Non-Interactive Interactive Interactivity Affordance
  • 11. Part one : medium
    • A go-between/intermediary in the communication binding the sender and receive
  • 12. Part two : mass media (1/2)
    • Mass communication characteristics:
      • Directed towards a large, heterogeneous audience
      • Messages are transmitted publicly, are short-lived in nature, and are timed to reach all simultaneously
      • Communicator works for an organization
      • Charles Wright, 1959, from Communication Theories: Origins, Methods and Uses in the Mass Media, 1988, p7
  • 13. Part two : mass media (2/2)
    • Mass media communication traditionally encompasses these channels
      • Newspapers, magazines (print technologies)
      • TV, radio (electronic technologies)
    • Note: “news” vs “ads”
  • 14. What is new?
    • Technologically?
    • Socially?
          • Your thoughts, based on readings / Friday Presentation?
    • Three BIG things:
  • 15. Concept of scarcity
    • Gone!
    • Bits can be shared; atoms cannot
  • 16. Constraint of time
    • Gone!
    • Time-shifting (Tivo, podcasting, 24x7 tech support via the web … what else?)
      • How do you think that the speed in which we now communicate (e-mail, mobile phones, etc.) has affected our communication?
  • 17. Constraint of space
    • Geographical barriers: Gone!
    • Internet technology lets us “space shift” like we “time shift” – (almost) seamlessly
  • 18. Your Daily Digital Media Use (1/3)
    • Cellphones
      • Mentioned talking
      • Mentioned texting
      • Mentioned music
      • Other: alarm clock, Facebook, email, read news from web
  • 19. Your Daily DM Use (2/3)
    • MP3 Player
      • Podcasts
      • iPod
    • Laptop
      • Five
    • TV
  • 20. Your Daily DM Use (3/3)
    • Web
      • email
      • Social sites – MySpace, Facebook, News
      • Blogs
      • IM
      • Commerce
      • Digital pictures - videos (Flickr, YouTube)
  • 21. Media (mediate communication) helps the Rock n’ Roll Explosion
    • First one built in 1954 by Texas Instrument and Regency
    • Company quit production six months later
    • 1955 - Tokyo Tsushin Kogyo (Latin word for sound (Sonus) = ‘bright young men’ sonny boys = Sony
  • 22.  
  • 23. Computer Mediated Communication (CMC)
    • Desktop computers used as tools to influence human thought and convey messages among people (focuses on the technology, older definition)
    • Any form of communication between two or more individuals who interact and/or influence each other using social software on separate computers linked by a network (focuses on the people)
  • 24. Types of Research Journal of Computer Mediated Communication
    • Understanding personal Internet use during work
    • Communication Assessment of the Most Frequented Breast Cancer Websites: Evaluation of Design and Theoretical Criteria
    • Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic
    • Who plays, how much, and why? Debunking the stereotypical gamer profile
  • 25. Information Overload
    • May cause audience to find alternatives
    • Audience gets ‘turned off’ by the information (Katie Couric) http:// =Y3aojccdmVY
    • How to sift through all of the information content (Ted Koppel) http:// =Bv99WA0xyNk
    • People rush to new products – does it meet the audience’s expectations? http:// =YgW7or1TuFk&feature=related
  • 26. Reading Discussion
    • Break into your groups
    • There is one question
    • Discussion – reach as much consensus as possible
    • “Report out” and group discussion
  • 27.
    • If you wanted to change something about the internet, cell phone, i-pod, gamming, right now, what would it be?
  • 28. Friday Presentation:
    • December 12
    • Casey Bertolette
    • John Baranowski
    • Jordan Zangaro
    • Megan O’Hare
  • 29. Send Presentations to:
    • Next Wednesday, December 17 first Group Project is due