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Class PowerPoint for Week 2 - Day 1&2

Class PowerPoint for Week 2 - Day 1&2

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  • 1. New Media Technologies: Communication Theories Week 2 – Day 1
  • 2. Agenda <ul><li>Communication Theories </li></ul><ul><ul><li>More “New Media” Discussion </li></ul></ul>
  • 3. New media (recapped) <ul><li>Some definitions focus on computer technology, others focus on interactivity </li></ul><ul><li>Differences: </li></ul><ul><ul><li>Traditional media vs. New media </li></ul></ul><ul><ul><li>Control shifts from communicator to audience </li></ul></ul>
  • 4. Communication <ul><li>A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995). </li></ul>
  • 5. Mediated communication <ul><li>What is it? </li></ul><ul><ul><li>d. mediated . (adj) acting or brought about through an intervening agent; (v) to be in the middle </li></ul></ul><ul><li>Why would we study it? </li></ul><ul><ul><li>We live in an ever-increasingly mediated world </li></ul></ul>
  • 6. Mediated Communication <ul><li>How it differs from Face-to-Face </li></ul><ul><ul><li>Better to use Mediated or Face-to-Face </li></ul></ul><ul><ul><li>Helps improve future technology – helps to improve New Media! </li></ul></ul>
  • 7. Goals of Mediated Communication Theories <ul><li>Differences in Mediated Technology and the communication results </li></ul><ul><ul><li>Example: Cell-Phone, Fax, Email </li></ul></ul><ul><li>Most Theories – how and why Mediated Communication is different from Face-to-Face </li></ul>
  • 8. General Form of Mediated Communication <ul><li>characterize how technologies differ in terms of their communication affordances </li></ul><ul><li>describe how the affordances of a given technology differ from those of face to face communication </li></ul><ul><li>explain how these different affordances produce differences between mediated and face to face communication in process, content or outcome of communication. </li></ul>
  • 9. Social Disinhibition Theory <ul><li>Differences between Email vs. Face-to-Face </li></ul><ul><ul><li>Email is instant </li></ul></ul><ul><ul><li>Email does not contain non-verbal communication </li></ul></ul>
  • 10. Video mail Video Conference, Videophone, Shared Workspace Linguistic and visual Email, Fax, Voice Mail, Letter, Usernet Phone, Audio Conference, Chat, AIM Linguistic Mode Non-Interactive Interactive Interactivity Affordance
  • 11. Part one : medium <ul><li>A go-between/intermediary in the communication binding the sender and receive </li></ul>
  • 12. Part two : mass media (1/2) <ul><li>Mass communication characteristics: </li></ul><ul><ul><li>Directed towards a large, heterogeneous audience </li></ul></ul><ul><ul><li>Messages are transmitted publicly, are short-lived in nature, and are timed to reach all simultaneously </li></ul></ul><ul><ul><li>Communicator works for an organization </li></ul></ul><ul><ul><li>Charles Wright, 1959, from Communication Theories: Origins, Methods and Uses in the Mass Media, 1988, p7 </li></ul></ul>
  • 13. Part two : mass media (2/2) <ul><li>Mass media communication traditionally encompasses these channels </li></ul><ul><ul><li>Newspapers, magazines (print technologies) </li></ul></ul><ul><ul><li>TV, radio (electronic technologies) </li></ul></ul><ul><li>Note: “news” vs “ads” </li></ul>
  • 14. What is new? <ul><li>Technologically? </li></ul><ul><li>Socially? </li></ul><ul><ul><ul><ul><li>Your thoughts, based on readings / Friday Presentation? </li></ul></ul></ul></ul><ul><li>Three BIG things: </li></ul>
  • 15. Concept of scarcity <ul><li>Gone! </li></ul><ul><li>Bits can be shared; atoms cannot </li></ul>
  • 16. Constraint of time <ul><li>Gone! </li></ul><ul><li>Time-shifting (Tivo, podcasting, 24x7 tech support via the web … what else?) </li></ul><ul><ul><li>How do you think that the speed in which we now communicate (e-mail, mobile phones, etc.) has affected our communication? </li></ul></ul>
  • 17. Constraint of space <ul><li>Geographical barriers: Gone! </li></ul><ul><li>Internet technology lets us “space shift” like we “time shift” – (almost) seamlessly </li></ul>
  • 18. Your Daily Digital Media Use (1/3) <ul><li>Cellphones </li></ul><ul><ul><li>Mentioned talking </li></ul></ul><ul><ul><li>Mentioned texting </li></ul></ul><ul><ul><li>Mentioned music </li></ul></ul><ul><ul><li>Other: alarm clock, Facebook, email, read news from web </li></ul></ul>
  • 19. Your Daily DM Use (2/3) <ul><li>MP3 Player </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>iPod </li></ul></ul><ul><li>Laptop </li></ul><ul><ul><li>Five </li></ul></ul><ul><li>TV </li></ul>
  • 20. Your Daily DM Use (3/3) <ul><li>Web </li></ul><ul><ul><li>email </li></ul></ul><ul><ul><li>Social sites – MySpace, Facebook, News </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>Commerce </li></ul></ul><ul><ul><li>Digital pictures - videos (Flickr, YouTube) </li></ul></ul>
  • 21. Media (mediate communication) helps the Rock n’ Roll Explosion <ul><li>First one built in 1954 by Texas Instrument and Regency </li></ul><ul><li>Company quit production six months later </li></ul><ul><li>1955 - Tokyo Tsushin Kogyo (Latin word for sound (Sonus) = ‘bright young men’ sonny boys = Sony </li></ul>
  • 22.  
  • 23. Computer Mediated Communication (CMC) <ul><li>Desktop computers used as tools to influence human thought and convey messages among people (focuses on the technology, older definition) </li></ul><ul><li>Any form of communication between two or more individuals who interact and/or influence each other using social software on separate computers linked by a network (focuses on the people) </li></ul>
  • 24. Types of Research Journal of Computer Mediated Communication <ul><li>Understanding personal Internet use during work </li></ul><ul><li>Communication Assessment of the Most Frequented Breast Cancer Websites: Evaluation of Design and Theoretical Criteria </li></ul><ul><li>Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic </li></ul><ul><li>Who plays, how much, and why? Debunking the stereotypical gamer profile </li></ul>
  • 25. Information Overload <ul><li>May cause audience to find alternatives </li></ul><ul><li>Audience gets ‘turned off’ by the information (Katie Couric) http:// www.youtube.com/watch?v =Y3aojccdmVY </li></ul><ul><li>How to sift through all of the information content (Ted Koppel) http:// www.youtube.com/watch?v =Bv99WA0xyNk </li></ul><ul><li>People rush to new products – does it meet the audience’s expectations? http:// www.youtube.com/watch?v =YgW7or1TuFk&feature=related </li></ul>
  • 26. Reading Discussion <ul><li>Break into your groups </li></ul><ul><li>There is one question </li></ul><ul><li>Discussion – reach as much consensus as possible </li></ul><ul><li>“Report out” and group discussion </li></ul>
  • 27. <ul><li>If you wanted to change something about the internet, cell phone, i-pod, gamming, right now, what would it be? </li></ul>
  • 28. Friday Presentation: <ul><li>December 12 </li></ul><ul><li>Casey Bertolette </li></ul><ul><li>John Baranowski </li></ul><ul><li>Jordan Zangaro </li></ul><ul><li>Megan O’Hare </li></ul>
  • 29. Send Presentations to: <ul><li>www.Slideshare.net </li></ul><ul><li>Next Wednesday, December 17 first Group Project is due </li></ul>

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