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Class PowerPoint for Week 2 - Day 1&2

Class PowerPoint for Week 2 - Day 1&2



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    Class PowerPoint Class PowerPoint Presentation Transcript

    • New Media Technologies: Communication Theories Week 2 – Day 1
    • Agenda
      • Communication Theories
        • More “New Media” Discussion
    • New media (recapped)
      • Some definitions focus on computer technology, others focus on interactivity
      • Differences:
        • Traditional media vs. New media
        • Control shifts from communicator to audience
    • Communication
      • A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995).
    • Mediated communication
      • What is it?
        • d. mediated . (adj) acting or brought about through an intervening agent; (v) to be in the middle
      • Why would we study it?
        • We live in an ever-increasingly mediated world
    • Mediated Communication
      • How it differs from Face-to-Face
        • Better to use Mediated or Face-to-Face
        • Helps improve future technology – helps to improve New Media!
    • Goals of Mediated Communication Theories
      • Differences in Mediated Technology and the communication results
        • Example: Cell-Phone, Fax, Email
      • Most Theories – how and why Mediated Communication is different from Face-to-Face
    • General Form of Mediated Communication
      • characterize how technologies differ in terms of their communication affordances
      • describe how the affordances of a given technology differ from those of face to face communication
      • explain how these different affordances produce differences between mediated and face to face communication in process, content or outcome of communication.
    • Social Disinhibition Theory
      • Differences between Email vs. Face-to-Face
        • Email is instant
        • Email does not contain non-verbal communication
    • Video mail Video Conference, Videophone, Shared Workspace Linguistic and visual Email, Fax, Voice Mail, Letter, Usernet Phone, Audio Conference, Chat, AIM Linguistic Mode Non-Interactive Interactive Interactivity Affordance
    • Part one : medium
      • A go-between/intermediary in the communication binding the sender and receive
    • Part two : mass media (1/2)
      • Mass communication characteristics:
        • Directed towards a large, heterogeneous audience
        • Messages are transmitted publicly, are short-lived in nature, and are timed to reach all simultaneously
        • Communicator works for an organization
        • Charles Wright, 1959, from Communication Theories: Origins, Methods and Uses in the Mass Media, 1988, p7
    • Part two : mass media (2/2)
      • Mass media communication traditionally encompasses these channels
        • Newspapers, magazines (print technologies)
        • TV, radio (electronic technologies)
      • Note: “news” vs “ads”
    • What is new?
      • Technologically?
      • Socially?
            • Your thoughts, based on readings / Friday Presentation?
      • Three BIG things:
    • Concept of scarcity
      • Gone!
      • Bits can be shared; atoms cannot
    • Constraint of time
      • Gone!
      • Time-shifting (Tivo, podcasting, 24x7 tech support via the web … what else?)
        • How do you think that the speed in which we now communicate (e-mail, mobile phones, etc.) has affected our communication?
    • Constraint of space
      • Geographical barriers: Gone!
      • Internet technology lets us “space shift” like we “time shift” – (almost) seamlessly
    • Your Daily Digital Media Use (1/3)
      • Cellphones
        • Mentioned talking
        • Mentioned texting
        • Mentioned music
        • Other: alarm clock, Facebook, email, read news from web
    • Your Daily DM Use (2/3)
      • MP3 Player
        • Podcasts
        • iPod
      • Laptop
        • Five
      • TV
    • Your Daily DM Use (3/3)
      • Web
        • email
        • Social sites – MySpace, Facebook, News
        • Blogs
        • IM
        • Commerce
        • Digital pictures - videos (Flickr, YouTube)
    • Media (mediate communication) helps the Rock n’ Roll Explosion
      • First one built in 1954 by Texas Instrument and Regency
      • Company quit production six months later
      • 1955 - Tokyo Tsushin Kogyo (Latin word for sound (Sonus) = ‘bright young men’ sonny boys = Sony
    • Computer Mediated Communication (CMC)
      • Desktop computers used as tools to influence human thought and convey messages among people (focuses on the technology, older definition)
      • Any form of communication between two or more individuals who interact and/or influence each other using social software on separate computers linked by a network (focuses on the people)
    • Types of Research Journal of Computer Mediated Communication
      • Understanding personal Internet use during work
      • Communication Assessment of the Most Frequented Breast Cancer Websites: Evaluation of Design and Theoretical Criteria
      • Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic
      • Who plays, how much, and why? Debunking the stereotypical gamer profile
    • Information Overload
      • May cause audience to find alternatives
      • Audience gets ‘turned off’ by the information (Katie Couric) http:// www.youtube.com/watch?v =Y3aojccdmVY
      • How to sift through all of the information content (Ted Koppel) http:// www.youtube.com/watch?v =Bv99WA0xyNk
      • People rush to new products – does it meet the audience’s expectations? http:// www.youtube.com/watch?v =YgW7or1TuFk&feature=related
    • Reading Discussion
      • Break into your groups
      • There is one question
      • Discussion – reach as much consensus as possible
      • “Report out” and group discussion
      • If you wanted to change something about the internet, cell phone, i-pod, gamming, right now, what would it be?
    • Friday Presentation:
      • December 12
      • Casey Bertolette
      • John Baranowski
      • Jordan Zangaro
      • Megan O’Hare
    • Send Presentations to:
      • www.Slideshare.net
      • Next Wednesday, December 17 first Group Project is due