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The target-audience
The target-audience
The target-audience
The target-audience
The target-audience
The target-audience
The target-audience
The target-audience
The target-audience
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The target-audience

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  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • Transcript

    1. The Target Audience 3.02 Understand business publications.
    2. Traits of the Target Audience <ul><li>Once the type of publication is determined, the next step is to examine the target audience. </li></ul><ul><li>Although a target audience can be characterized by many traits, we will only cover the following three in this objective: </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Educational background </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Group membership </li></ul></ul>3.02 Understand business publications. Slide
    3. Age <ul><li>What is the age group? </li></ul><ul><ul><li>Elementary </li></ul></ul><ul><ul><li>Preteen </li></ul></ul><ul><ul><li>Teen </li></ul></ul><ul><ul><li>Young adult </li></ul></ul><ul><ul><li>Mature adult </li></ul></ul><ul><ul><li>Senior citizen </li></ul></ul><ul><li>Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B ? </li></ul>3.02 Understand business publications. Slide
    4. Educational Background <ul><li>If you think back to the previous flyers of the elementary school, what do you think about the educational level of the target audience? </li></ul><ul><ul><li>Can the audience read well? </li></ul></ul><ul><ul><ul><li>Their vocabulary is probably limited, so more age appropriate graphics were used to convey the message than text. </li></ul></ul></ul><ul><li>Think about the amount of text you use on a publication and remember, less is more! Be concise and get to the point. </li></ul>3.02 Understand business publications. Slide
    5. Common Interests <ul><li>Does the group as a whole share common interests, such as knitting, bowling, stamp collecting, or fly fishing? </li></ul>3.02 Understand business publications. Slide
    6. Group Membership <ul><li>Special Interest Groups </li></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Boy Scouts </li></ul></ul><ul><ul><li>Gardening </li></ul></ul><ul><ul><li>Harry Potter </li></ul></ul><ul><li>Other Groups </li></ul><ul><ul><li>Religious </li></ul></ul><ul><ul><li>Ethnic </li></ul></ul><ul><ul><li>Political </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><li>Sorority </li></ul></ul>3.02 Understand business publications. Slide Is the target audience a member of a particular group?
    7. Let’s get to work! <ul><li>Use your new knowledge about the target audience along with design principles in the next activities to develop some publications! </li></ul>3.02 Understand business publications. Slide The End
    8. 3.02 Understand business publications. Slide Elementary School Flyer Version A
    9. <ul><li>Elementary School Flyer Version B </li></ul>3.02 Understand business publications. Slide

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