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The target-audience

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  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience

Transcript

  • 1. The Target Audience 3.02 Understand business publications.
  • 2. Traits of the Target Audience
    • Once the type of publication is determined, the next step is to examine the target audience.
    • Although a target audience can be characterized by many traits, we will only cover the following three in this objective:
      • Age
      • Educational background
      • Interests
      • Group membership
    3.02 Understand business publications. Slide
  • 3. Age
    • What is the age group?
      • Elementary
      • Preteen
      • Teen
      • Young adult
      • Mature adult
      • Senior citizen
    • Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B ?
    3.02 Understand business publications. Slide
  • 4. Educational Background
    • If you think back to the previous flyers of the elementary school, what do you think about the educational level of the target audience?
      • Can the audience read well?
        • Their vocabulary is probably limited, so more age appropriate graphics were used to convey the message than text.
    • Think about the amount of text you use on a publication and remember, less is more! Be concise and get to the point.
    3.02 Understand business publications. Slide
  • 5. Common Interests
    • Does the group as a whole share common interests, such as knitting, bowling, stamp collecting, or fly fishing?
    3.02 Understand business publications. Slide
  • 6. Group Membership
    • Special Interest Groups
      • Gaming
      • Boy Scouts
      • Gardening
      • Harry Potter
    • Other Groups
      • Religious
      • Ethnic
      • Political
      • Sports
      • Sorority
    3.02 Understand business publications. Slide Is the target audience a member of a particular group?
  • 7. Let’s get to work!
    • Use your new knowledge about the target audience along with design principles in the next activities to develop some publications!
    3.02 Understand business publications. Slide The End
  • 8. 3.02 Understand business publications. Slide Elementary School Flyer Version A
  • 9.
    • Elementary School Flyer Version B
    3.02 Understand business publications. Slide