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The target-audience

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  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • 3.02 The Target Audience
  • Transcript

    • 1. The Target Audience 3.02 Understand business publications.
    • 2. Traits of the Target Audience
      • Once the type of publication is determined, the next step is to examine the target audience.
      • Although a target audience can be characterized by many traits, we will only cover the following three in this objective:
        • Age
        • Educational background
        • Interests
        • Group membership
      3.02 Understand business publications. Slide
    • 3. Age
      • What is the age group?
        • Elementary
        • Preteen
        • Teen
        • Young adult
        • Mature adult
        • Senior citizen
      • Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B ?
      3.02 Understand business publications. Slide
    • 4. Educational Background
      • If you think back to the previous flyers of the elementary school, what do you think about the educational level of the target audience?
        • Can the audience read well?
          • Their vocabulary is probably limited, so more age appropriate graphics were used to convey the message than text.
      • Think about the amount of text you use on a publication and remember, less is more! Be concise and get to the point.
      3.02 Understand business publications. Slide
    • 5. Common Interests
      • Does the group as a whole share common interests, such as knitting, bowling, stamp collecting, or fly fishing?
      3.02 Understand business publications. Slide
    • 6. Group Membership
      • Special Interest Groups
        • Gaming
        • Boy Scouts
        • Gardening
        • Harry Potter
      • Other Groups
        • Religious
        • Ethnic
        • Political
        • Sports
        • Sorority
      3.02 Understand business publications. Slide Is the target audience a member of a particular group?
    • 7. Let’s get to work!
      • Use your new knowledge about the target audience along with design principles in the next activities to develop some publications!
      3.02 Understand business publications. Slide The End
    • 8. 3.02 Understand business publications. Slide Elementary School Flyer Version A
    • 9.
      • Elementary School Flyer Version B
      3.02 Understand business publications. Slide