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Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
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Design principles

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  • 3.02 Design Principles
  • 3.02 Design Principles
  • 3.02 Design Principles
  • 3.02 Design Principles
  • 3.02 Design Principles
  • 3.02 Design Principles
  • 3.02 Design Principles
  • 3.02 Design Principles
  • Transcript

    • 1. Design Principles 3.02 Understand business publications
    • 2. Five Principles of Design
      • Balance
      • Proximity/unity
      • Alignment
      • Repetition/consistency
      • Contrast
      • White space
      3.02 Understand business publications Slide
    • 3. Balance 3.02 Understand business publications Slide
      • Graphics don’t overpower text
      • Page is not too heavy on one side or the other
      • Example: http ://www.ithinktoo.com/Design1/balance/balance_example/balanceeg.html
    • 4. Proximity/Unity
      • Distance between elements on a page
        • Used to demonstrate a relationship or a lack of relationship between elements
      • Example: http://www.ithinktoo.com/Design1/Proximity/proximity_example/proximityeg.html
      3.02 Understand business publications Slide
    • 5. Alignment
      • Justification of elements
        • Related items should be justified the same to emphasize their relationship to each other.
      • Example: http://www.ithinktoo.com/Design1/alignment/alignment_example/alignmenteg.html
      3.02 Understand business publications Slide
    • 6. Repetition/Consistency
      • Consistent pattern of font and color schemes and graphic types
        • Specific font, size, and style for headings, subheadings, and body text.
        • Do not mix photographic images and cartoon images on the same page.
      • Example: http://www.ithinktoo.com/Design1/repetition/repetition_example/repetitioneg.html
      • Scheme - a planned combination of elements, such as a combination of font styles and sizes
      3.02 Understand business publications Slide
    • 7. Contrast
      • Emphasizing the most important elements on a page with color and size
      • Example: http://www.ithinktoo.com/Design1/contrast/contrast_example/contrasteg.html
      3.02 Understand business publications Slide
    • 8. White Space
      • Blank or negative space on a page
        • Used to focus the reader’s attention on important details
        • Used to give the reader’s eyes a break
        • Does not have to be white
      • Example: http://www.ithinktoo.com/Design1/white_space/whitespace_example/whitespaceeg.html
      3.02 Understand business publications Slide

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