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The Ad Club of Western Massachusetts 2010 Addy Award Winners

The Ad Club of Western Massachusetts 2010 Addy Award Winners

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  • 1. The Advertising Club of Western Massachusetts CELEBRATES
  • 2. CELEBRATING
  • 3.
    • THE SPONSORS
    Hampden Bank Bidwell ID Reminder Publications, Inc.
  • 4.
    • THE SPONSORS
    Elegant Affairs Jx2 Productions, LLC Rich Wright Productions MassLive.com Reminder Publications WEIB 106.3 Smooth FM
  • 5.
    • SPECIAL THANKS
    THE DESIGNER Jon Jones, Market Mentors, LLC THE PRINTER Hadley Printing THE EDITOR Charlie Breguet, Baystate Health
  • 6.
    • SPECIAL THANKS
    THE COMMITTEE Linda Edwards, Glenmeadow Retirement Nina Berman, Chartered Alternative Investment Analyst Association Suzanne Boniface, The Children’s Study Home Nancy Creed, N.F. Communications Carol Moore Cutting, WEIB, 106.3 Smooth FM Paul Fritz, MassLive.com Barbara Perry, The Reminder Publications Kristi Reale, Meyers Brothers Kalicka, P.C. Alta Stark, Baystate Health Elizabeth Taras, Market Mentors, LLC Chris Zarlengo, The Republican
  • 7. The Advertising Club of Western Massachusetts CELEBRATES
  • 8.
    • THE JUDGES
    Tim Klinger Emily Dorr John Topacio “… the best work cuts through the clutter…”
  • 9.
    • THE JUDGES
    TIM KLINGER Creative Director Kleidon & Associates Ohio
  • 10.
    • THE JUDGES
    EMILY DORR Art Director Jean Peterson Design Maryland
  • 11.
    • THE JUDGES
    JOHN TOPACIO Creative Director RSCG/Chicago Illinois
  • 12. The Advertising Club of Western Massachusetts CELEBRATES
  • 13. CATEGORY SALES PROMOTION
    • 01 A CATALOG 01 B SALES KIT 02 B PACKAGING 03 B POINT-OF-PURCHASE 03 C TRADE SHOW EXHIBIT
  • 14. 01 A Catolog Bronze Winstanley Partners Wainwright Catalog Michael Wainwright
  • 15. 01 B Sales Kit Silver The Piano Movers Society Seal Ryt Sales Kit Seal Ryt
  • 16. 02 B Packaging Silver sketchiedesign Chris Smither: Time Stands Still Young Hunter Management/Signature Sounds
  • 17. 03 B Point-of-Purchase Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
  • 18. 03 C Trade Show Exhibit Bronze Winstanley Partners Smith & Wesson PK380 Smith & Wesson
  • 19. CATEGORY COLLATERAL MATERIAL
    • 06 B ANNUAL REPORT, COLOR 07 B BROCHURE, COLOR 08 D MAGAZINE DESIGN 09 A POSTER 09 B POSTER CAMPAIGN
  • 20. 06 B Annual Report, Color Silver Rob & Damia Design ISO New England Regional Electricity Outlook ISO New England
  • 21. 07 B Brochure, Color Gold Winstanley Partners Walther PK380 Brochure Smith & Wesson
  • 22. 08 D Magazine Design Bronze TigerPress GA/Greek America Magazine Greek America Magazine
  • 23. 08 D Magazine Design Silver Bidwell ID WIT Magazine Wentworth Institute of Technology
  • 24. 08 D Magazine Design Silver Bidwell ID Regis Today Magazine Regis College
  • 25. 09 A Poster Gold Winstanley Partners Wachonah Park Poster Wachonah Park
  • 26. 09 B Poster Campaign Gold Rob & Damia Design Transit Authority Figures Posters Transit Authority Figures
  • 27. CELEBRATING
  • 28. CATEGORY DIRECT MARKETING
    • 11 B Direct, B-to-B or Consumer
  • 29. 11 B Direct, B-to-B or Consumer Bronze Winstanley Partners Berkshire Money Management Bandaid Berkshire Money Management
  • 30. CATEGORY NON-TRADITIONAL ADV.
    • 20 B Non-Traditional Campaign
  • 31. 20 B Non-Traditional Campaign Gold Winstanley Partners Berkshire Money Management Theatre Campaign Berkshire Money Management
  • 32. CATEGORY CONSUMER/TRADE PUB.
    • 22 B Consumer/Trade, Full Page, Color 24 B Consumer/Trade Campaign, Color
  • 33. 22 B Consumer/Trade, Full Page, Color Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
  • 34. 24 B Consumer/Trade Campaign, Color Gold W.F. Young, Inc. Absorbine 2009 Consumer Ad Campaign W.F. Young, Inc.
  • 35. CELEBRATING
  • 36.
    • 27 A Newspaper, Full Page 29 A Newspaper, Specialty Advertising Insert 30 A Newspaper Campaign
    CATEGORY NEWSPAPER
  • 37. 27 A Newspaper, Full Page Gold Winstanley Partners Berkshire Money Management – You Look Thinner Berkshire Money Management
  • 38. 29 A Newspaper Specialty Adv. Insert Gold Winstanley Partners Church Polka St. Anne’s Church
  • 39. 30 A Newspaper Campaign Gold Winstanley Partners Berkshire Money Management Thinner Campaign Berkshire Money Management
  • 40.
    • 35 B Website, Consumer HTML, Outlets 35 C Website, Consumer HTML, Services 36 C Micro or Mini Sites
    CATEGORY INTERACTIVE MEDIA
  • 41. 35 B Website, Consumer HTML, Outlets Bronze Winstanley Partners Wainwright Website Michael Wainwright
  • 42. 35 C Website, Consumer HTML, Services Silver LSHD OPNS Website OPNS
  • 43. 36 C Micro or Mini Sites Silver Winstanley Partners Suddekor Sound Design Suddekor LLC
  • 44.
    • 45 Local TV Campaign
    CATEGORY TELEVISION
  • 45. 45 Local TV Campaign Silver Baystate Health Baystate Children’s Hospital “Grossology” Campaign Baystate Children’s Hospital
  • 46. CELEBRATING
  • 47.
    • 52 Mixed-Media, National B-to-B 53 Mixed-Media, Local Consumer 54 Mixed-Media, National Consumer
    CATEGORY MIXED/MULTIPLE MEDIA
  • 48. 52 Mixed-Media, National B-to-B Bronze chemetal/treefrog Treefrog FSC Treefrog Veneer
  • 49. 52 Mixed-Media, National B-to-B Bronze LSHD AFcell Brand Launch AFcell
  • 50. 53 Mixed-Media, Local Consumer Bronze Bidwell ID Glenmeadow at Home Campaign Glenmeadow
  • 51. 53 Mixed-Media, Local Consumer Gold Winstanley Partners Berkshire Money Management Thinner Campaign Berkshire Money Management
  • 52. 54 Mixed-Media, National Consumer Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
  • 53.
    • 55 C Arts, Brochure 55 G Arts, Invitation 56 A Arts, Magazine 56 B Arts, Newspaper 57 D Arts, Interactive 61 A Arts, Campaign 61 B Arts, Mixed-Media Campaign
    CATEGORY ADVERTISING FOR THE ARTS & SCIENCES
  • 54. 55 C Arts, Brochure Gold Rob & Damia Design Williams College ’62 Center for Theatre and Dance Season Brochure Williams College ’62 Center for Theatre and Dance
  • 55. 55 G Arts, Invitation Silver Health New England Winter Garden Gala – Bright Nights Anniversary Ball Invite Spirit of Springfield
  • 56. 56 A Arts, Magazine Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  • 57. 56 B Arts, Newspaper Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  • 58. 57 D Arts, Interactive Silver Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  • 59. 61 A Arts, Campaign Silver Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  • 60. 61 B Arts, Mixed-Media Campaign Bronze LSHD American Cancer Society – Evening of Hope Gala 2009 American Cancer Society
  • 61. 61 B Arts, Mixed-Media Campaign Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  • 62. 61 B Arts, Mixed-Media Campaign Gold Rob & Damia Design Museums10 – Location Campaign Museums10
  • 63. CELEBRATING
  • 64.
    • 69 A Self-Promotion, Collateral 69 C Self-Promotion, Print 69 J Self-Promotion, Invitation 71 B Self-Promotion, Mixed-Media Campaign
    CATEGORY ADVERTISING INDUSTRY SELF PROMOTION
  • 65. 69 A Self-Promotion, Collateral Bronze Carlson Advertising Don’t Call Us… We’ll Call You! Carlson Advertising
  • 66. 69 C Self-Promotion, Print Silver Market Mentors, LLC AD-LIB Print Ad Market Mentors, LLC
  • 67. 69 J Self-Promotion, Invitation Silver Winstanley Partners Winstanley Flu Season Greetings Winstanley Partners
  • 68. 71 B Self-Promotion, Mixed-Media Campaign Silver Winstanley Partners Winstanley Flu Season Greetings Winstanley Partners
  • 69. 71 B Self-Promotion, Mixed-Media Campaign Silver The Advertising Club of Western Massachusetts 2009 ADDY Campaign The Advertising Club of Western Massachusetts
  • 70.
    • 72 Logo
    CATEGORY ELEMENTS OF ADV.
  • 71. 72 Logo Gold Winstanley Partners Southworth Southworth
  • 72. 72 Logo Gold Rob & Damia Design Transit Authority Figures Transit Authority Figures
  • 73. BEST OF SHOW “… awesome — because it took a mundane topic and made it cool…”
  • 74. BEST OF SHOW 09 B COLLATERAL MATERIAL Rob & Damia Design Transit Authority Figures Poster Campaign Transit Authority Figures
  • 75. The Advertising Club of Western Massachusetts Thanks You!