The Advertising Club of Western Massachusetts CELEBRATES
CELEBRATING
<ul><li>THE  SPONSORS  </li></ul>Hampden Bank Bidwell ID Reminder Publications, Inc.
<ul><li>THE  SPONSORS  </li></ul>Elegant Affairs Jx2 Productions, LLC Rich Wright Productions MassLive.com Reminder Public...
<ul><li>SPECIAL  THANKS  </li></ul>THE DESIGNER Jon Jones, Market Mentors, LLC THE PRINTER   Hadley Printing THE EDITOR   ...
<ul><li>SPECIAL  THANKS  </li></ul>THE COMMITTEE Linda Edwards, Glenmeadow Retirement Nina Berman, Chartered Alternative I...
The Advertising Club of Western Massachusetts CELEBRATES
<ul><li>THE  JUDGES  </li></ul>Tim Klinger Emily Dorr John Topacio “… the best work cuts  through the clutter…”
<ul><li>THE  JUDGES  </li></ul>TIM KLINGER Creative Director Kleidon & Associates Ohio
<ul><li>THE  JUDGES  </li></ul>EMILY DORR Art Director Jean Peterson Design Maryland
<ul><li>THE  JUDGES  </li></ul>JOHN TOPACIO Creative Director RSCG/Chicago Illinois
The Advertising Club of Western Massachusetts CELEBRATES
CATEGORY   SALES PROMOTION <ul><li>01 A CATALOG 01 B SALES KIT 02 B PACKAGING 03 B POINT-OF-PURCHASE 03 C TRADE SHOW EXHIB...
01 A Catolog Bronze Winstanley Partners Wainwright Catalog Michael Wainwright
01 B Sales Kit Silver The Piano Movers Society Seal Ryt Sales Kit Seal Ryt
02 B Packaging Silver sketchiedesign Chris Smither: Time Stands Still Young Hunter Management/Signature Sounds
03 B Point-of-Purchase Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
03 C Trade Show Exhibit Bronze Winstanley Partners Smith & Wesson PK380 Smith & Wesson
CATEGORY   COLLATERAL MATERIAL <ul><li>06 B ANNUAL REPORT, COLOR 07 B BROCHURE, COLOR 08 D MAGAZINE DESIGN 09 A POSTER 09 ...
06 B Annual Report, Color Silver Rob & Damia Design ISO New England Regional Electricity Outlook ISO New England
07 B Brochure, Color Gold Winstanley Partners Walther PK380 Brochure Smith & Wesson
08 D Magazine Design Bronze TigerPress GA/Greek America Magazine Greek America Magazine
08 D Magazine Design Silver Bidwell ID WIT Magazine Wentworth Institute of Technology
08 D Magazine Design Silver Bidwell ID Regis Today Magazine Regis College
09 A Poster Gold Winstanley Partners Wachonah Park Poster Wachonah Park
09 B Poster Campaign Gold Rob & Damia Design Transit Authority Figures Posters Transit Authority Figures
CELEBRATING
CATEGORY   DIRECT MARKETING <ul><li>11 B Direct, B-to-B or Consumer </li></ul>
11 B Direct, B-to-B or Consumer Bronze Winstanley Partners Berkshire Money Management Bandaid Berkshire Money Management
CATEGORY   NON-TRADITIONAL ADV. <ul><li>20 B Non-Traditional Campaign </li></ul>
20 B Non-Traditional Campaign Gold Winstanley Partners Berkshire Money Management Theatre Campaign Berkshire Money Managem...
CATEGORY   CONSUMER/TRADE PUB. <ul><li>22 B Consumer/Trade, Full Page, Color  24 B Consumer/Trade Campaign, Color </li></ul>
22 B Consumer/Trade, Full Page, Color Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
24 B Consumer/Trade Campaign, Color Gold W.F. Young, Inc. Absorbine 2009 Consumer Ad Campaign W.F. Young, Inc.
CELEBRATING
<ul><li>27 A Newspaper, Full Page 29 A Newspaper, Specialty  Advertising Insert 30 A Newspaper Campaign </li></ul>CATEGORY...
27 A Newspaper, Full Page Gold Winstanley Partners Berkshire Money Management – You Look Thinner Berkshire Money Management
29 A Newspaper Specialty Adv. Insert Gold Winstanley Partners Church Polka St. Anne’s Church
30 A Newspaper Campaign Gold Winstanley Partners Berkshire Money Management Thinner Campaign Berkshire Money Management
<ul><li>35 B Website, Consumer HTML, Outlets 35 C Website, Consumer HTML, Services 36 C Micro or Mini Sites </li></ul>CATE...
35 B Website, Consumer HTML, Outlets Bronze Winstanley Partners Wainwright Website Michael Wainwright
35 C Website, Consumer HTML, Services Silver LSHD OPNS Website OPNS
36 C Micro or Mini Sites Silver Winstanley Partners Suddekor Sound Design Suddekor LLC
<ul><li>45  Local TV Campaign </li></ul>CATEGORY   TELEVISION
45 Local TV Campaign Silver Baystate Health Baystate Children’s Hospital “Grossology” Campaign Baystate Children’s Hospital
CELEBRATING
<ul><li>52  Mixed-Media, National B-to-B 53 Mixed-Media, Local Consumer 54 Mixed-Media, National Consumer </li></ul>CATEGO...
52 Mixed-Media, National B-to-B Bronze chemetal/treefrog Treefrog FSC Treefrog Veneer
52 Mixed-Media, National B-to-B Bronze LSHD AFcell Brand Launch AFcell
53 Mixed-Media, Local Consumer Bronze Bidwell ID Glenmeadow at Home Campaign Glenmeadow
53 Mixed-Media, Local Consumer Gold Winstanley Partners Berkshire Money Management Thinner Campaign Berkshire Money Manage...
54 Mixed-Media, National Consumer Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
<ul><li>55 C  Arts, Brochure 55 G Arts, Invitation 56 A Arts, Magazine 56 B Arts, Newspaper 57 D Arts, Interactive 61 A Ar...
55 C Arts, Brochure Gold Rob & Damia Design Williams College ’62 Center for Theatre and Dance Season Brochure Williams Col...
55 G Arts, Invitation Silver Health New England Winter Garden Gala – Bright Nights Anniversary Ball Invite Spirit of Sprin...
56 A Arts, Magazine Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
56 B Arts, Newspaper Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
57 D Arts, Interactive Silver Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
61 A Arts, Campaign Silver Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
61 B Arts, Mixed-Media Campaign Bronze LSHD American Cancer Society – Evening of Hope Gala 2009 American Cancer Society
61 B Arts, Mixed-Media Campaign Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
61 B Arts, Mixed-Media Campaign Gold Rob & Damia Design Museums10 – Location Campaign Museums10
CELEBRATING
<ul><li>69 A  Self-Promotion, Collateral 69 C Self-Promotion, Print 69 J Self-Promotion, Invitation 71 B Self-Promotion, M...
69 A Self-Promotion, Collateral Bronze Carlson Advertising Don’t Call Us… We’ll Call You! Carlson Advertising
69 C Self-Promotion, Print Silver Market Mentors, LLC AD-LIB Print Ad Market Mentors, LLC
69 J Self-Promotion, Invitation Silver Winstanley Partners Winstanley Flu Season Greetings Winstanley Partners
71 B Self-Promotion, Mixed-Media  Campaign Silver Winstanley Partners Winstanley Flu Season Greetings Winstanley Partners
71 B Self-Promotion, Mixed-Media  Campaign Silver The Advertising Club of Western Massachusetts 2009 ADDY Campaign The Adv...
<ul><li>72  Logo </li></ul>CATEGORY   ELEMENTS OF ADV.
72 Logo Gold Winstanley Partners Southworth Southworth
72 Logo Gold Rob & Damia Design Transit Authority Figures Transit Authority Figures
BEST OF SHOW “… awesome — because it took a mundane topic and made it cool…”
BEST OF SHOW 09 B COLLATERAL MATERIAL Rob & Damia Design Transit Authority Figures Poster Campaign Transit Authority Figures
The Advertising Club of Western Massachusetts Thanks You!
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2010 Addy Award Winners

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The Ad Club of Western Massachusetts 2010 Addy Award Winners

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2010 Addy Award Winners

  1. 1. The Advertising Club of Western Massachusetts CELEBRATES
  2. 2. CELEBRATING
  3. 3. <ul><li>THE SPONSORS </li></ul>Hampden Bank Bidwell ID Reminder Publications, Inc.
  4. 4. <ul><li>THE SPONSORS </li></ul>Elegant Affairs Jx2 Productions, LLC Rich Wright Productions MassLive.com Reminder Publications WEIB 106.3 Smooth FM
  5. 5. <ul><li>SPECIAL THANKS </li></ul>THE DESIGNER Jon Jones, Market Mentors, LLC THE PRINTER Hadley Printing THE EDITOR Charlie Breguet, Baystate Health
  6. 6. <ul><li>SPECIAL THANKS </li></ul>THE COMMITTEE Linda Edwards, Glenmeadow Retirement Nina Berman, Chartered Alternative Investment Analyst Association Suzanne Boniface, The Children’s Study Home Nancy Creed, N.F. Communications Carol Moore Cutting, WEIB, 106.3 Smooth FM Paul Fritz, MassLive.com Barbara Perry, The Reminder Publications Kristi Reale, Meyers Brothers Kalicka, P.C. Alta Stark, Baystate Health Elizabeth Taras, Market Mentors, LLC Chris Zarlengo, The Republican
  7. 7. The Advertising Club of Western Massachusetts CELEBRATES
  8. 8. <ul><li>THE JUDGES </li></ul>Tim Klinger Emily Dorr John Topacio “… the best work cuts through the clutter…”
  9. 9. <ul><li>THE JUDGES </li></ul>TIM KLINGER Creative Director Kleidon & Associates Ohio
  10. 10. <ul><li>THE JUDGES </li></ul>EMILY DORR Art Director Jean Peterson Design Maryland
  11. 11. <ul><li>THE JUDGES </li></ul>JOHN TOPACIO Creative Director RSCG/Chicago Illinois
  12. 12. The Advertising Club of Western Massachusetts CELEBRATES
  13. 13. CATEGORY SALES PROMOTION <ul><li>01 A CATALOG 01 B SALES KIT 02 B PACKAGING 03 B POINT-OF-PURCHASE 03 C TRADE SHOW EXHIBIT </li></ul>
  14. 14. 01 A Catolog Bronze Winstanley Partners Wainwright Catalog Michael Wainwright
  15. 15. 01 B Sales Kit Silver The Piano Movers Society Seal Ryt Sales Kit Seal Ryt
  16. 16. 02 B Packaging Silver sketchiedesign Chris Smither: Time Stands Still Young Hunter Management/Signature Sounds
  17. 17. 03 B Point-of-Purchase Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
  18. 18. 03 C Trade Show Exhibit Bronze Winstanley Partners Smith & Wesson PK380 Smith & Wesson
  19. 19. CATEGORY COLLATERAL MATERIAL <ul><li>06 B ANNUAL REPORT, COLOR 07 B BROCHURE, COLOR 08 D MAGAZINE DESIGN 09 A POSTER 09 B POSTER CAMPAIGN </li></ul>
  20. 20. 06 B Annual Report, Color Silver Rob & Damia Design ISO New England Regional Electricity Outlook ISO New England
  21. 21. 07 B Brochure, Color Gold Winstanley Partners Walther PK380 Brochure Smith & Wesson
  22. 22. 08 D Magazine Design Bronze TigerPress GA/Greek America Magazine Greek America Magazine
  23. 23. 08 D Magazine Design Silver Bidwell ID WIT Magazine Wentworth Institute of Technology
  24. 24. 08 D Magazine Design Silver Bidwell ID Regis Today Magazine Regis College
  25. 25. 09 A Poster Gold Winstanley Partners Wachonah Park Poster Wachonah Park
  26. 26. 09 B Poster Campaign Gold Rob & Damia Design Transit Authority Figures Posters Transit Authority Figures
  27. 27. CELEBRATING
  28. 28. CATEGORY DIRECT MARKETING <ul><li>11 B Direct, B-to-B or Consumer </li></ul>
  29. 29. 11 B Direct, B-to-B or Consumer Bronze Winstanley Partners Berkshire Money Management Bandaid Berkshire Money Management
  30. 30. CATEGORY NON-TRADITIONAL ADV. <ul><li>20 B Non-Traditional Campaign </li></ul>
  31. 31. 20 B Non-Traditional Campaign Gold Winstanley Partners Berkshire Money Management Theatre Campaign Berkshire Money Management
  32. 32. CATEGORY CONSUMER/TRADE PUB. <ul><li>22 B Consumer/Trade, Full Page, Color 24 B Consumer/Trade Campaign, Color </li></ul>
  33. 33. 22 B Consumer/Trade, Full Page, Color Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
  34. 34. 24 B Consumer/Trade Campaign, Color Gold W.F. Young, Inc. Absorbine 2009 Consumer Ad Campaign W.F. Young, Inc.
  35. 35. CELEBRATING
  36. 36. <ul><li>27 A Newspaper, Full Page 29 A Newspaper, Specialty Advertising Insert 30 A Newspaper Campaign </li></ul>CATEGORY NEWSPAPER
  37. 37. 27 A Newspaper, Full Page Gold Winstanley Partners Berkshire Money Management – You Look Thinner Berkshire Money Management
  38. 38. 29 A Newspaper Specialty Adv. Insert Gold Winstanley Partners Church Polka St. Anne’s Church
  39. 39. 30 A Newspaper Campaign Gold Winstanley Partners Berkshire Money Management Thinner Campaign Berkshire Money Management
  40. 40. <ul><li>35 B Website, Consumer HTML, Outlets 35 C Website, Consumer HTML, Services 36 C Micro or Mini Sites </li></ul>CATEGORY INTERACTIVE MEDIA
  41. 41. 35 B Website, Consumer HTML, Outlets Bronze Winstanley Partners Wainwright Website Michael Wainwright
  42. 42. 35 C Website, Consumer HTML, Services Silver LSHD OPNS Website OPNS
  43. 43. 36 C Micro or Mini Sites Silver Winstanley Partners Suddekor Sound Design Suddekor LLC
  44. 44. <ul><li>45 Local TV Campaign </li></ul>CATEGORY TELEVISION
  45. 45. 45 Local TV Campaign Silver Baystate Health Baystate Children’s Hospital “Grossology” Campaign Baystate Children’s Hospital
  46. 46. CELEBRATING
  47. 47. <ul><li>52 Mixed-Media, National B-to-B 53 Mixed-Media, Local Consumer 54 Mixed-Media, National Consumer </li></ul>CATEGORY MIXED/MULTIPLE MEDIA
  48. 48. 52 Mixed-Media, National B-to-B Bronze chemetal/treefrog Treefrog FSC Treefrog Veneer
  49. 49. 52 Mixed-Media, National B-to-B Bronze LSHD AFcell Brand Launch AFcell
  50. 50. 53 Mixed-Media, Local Consumer Bronze Bidwell ID Glenmeadow at Home Campaign Glenmeadow
  51. 51. 53 Mixed-Media, Local Consumer Gold Winstanley Partners Berkshire Money Management Thinner Campaign Berkshire Money Management
  52. 52. 54 Mixed-Media, National Consumer Silver Winstanley Partners Smith & Wesson Kick Brass Smith & Wesson
  53. 53. <ul><li>55 C Arts, Brochure 55 G Arts, Invitation 56 A Arts, Magazine 56 B Arts, Newspaper 57 D Arts, Interactive 61 A Arts, Campaign 61 B Arts, Mixed-Media Campaign </li></ul>CATEGORY ADVERTISING FOR THE ARTS & SCIENCES
  54. 54. 55 C Arts, Brochure Gold Rob & Damia Design Williams College ’62 Center for Theatre and Dance Season Brochure Williams College ’62 Center for Theatre and Dance
  55. 55. 55 G Arts, Invitation Silver Health New England Winter Garden Gala – Bright Nights Anniversary Ball Invite Spirit of Springfield
  56. 56. 56 A Arts, Magazine Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  57. 57. 56 B Arts, Newspaper Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  58. 58. 57 D Arts, Interactive Silver Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  59. 59. 61 A Arts, Campaign Silver Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  60. 60. 61 B Arts, Mixed-Media Campaign Bronze LSHD American Cancer Society – Evening of Hope Gala 2009 American Cancer Society
  61. 61. 61 B Arts, Mixed-Media Campaign Gold Winstanley Partners Norman Rockwell Museum – Behind the Camera Norman Rockwell Museum
  62. 62. 61 B Arts, Mixed-Media Campaign Gold Rob & Damia Design Museums10 – Location Campaign Museums10
  63. 63. CELEBRATING
  64. 64. <ul><li>69 A Self-Promotion, Collateral 69 C Self-Promotion, Print 69 J Self-Promotion, Invitation 71 B Self-Promotion, Mixed-Media Campaign </li></ul>CATEGORY ADVERTISING INDUSTRY SELF PROMOTION
  65. 65. 69 A Self-Promotion, Collateral Bronze Carlson Advertising Don’t Call Us… We’ll Call You! Carlson Advertising
  66. 66. 69 C Self-Promotion, Print Silver Market Mentors, LLC AD-LIB Print Ad Market Mentors, LLC
  67. 67. 69 J Self-Promotion, Invitation Silver Winstanley Partners Winstanley Flu Season Greetings Winstanley Partners
  68. 68. 71 B Self-Promotion, Mixed-Media Campaign Silver Winstanley Partners Winstanley Flu Season Greetings Winstanley Partners
  69. 69. 71 B Self-Promotion, Mixed-Media Campaign Silver The Advertising Club of Western Massachusetts 2009 ADDY Campaign The Advertising Club of Western Massachusetts
  70. 70. <ul><li>72 Logo </li></ul>CATEGORY ELEMENTS OF ADV.
  71. 71. 72 Logo Gold Winstanley Partners Southworth Southworth
  72. 72. 72 Logo Gold Rob & Damia Design Transit Authority Figures Transit Authority Figures
  73. 73. BEST OF SHOW “… awesome — because it took a mundane topic and made it cool…”
  74. 74. BEST OF SHOW 09 B COLLATERAL MATERIAL Rob & Damia Design Transit Authority Figures Poster Campaign Transit Authority Figures
  75. 75. The Advertising Club of Western Massachusetts Thanks You!
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