Concepto, Evolución Historica y orientación del mercadeo
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Concepto, Evolución Historica y orientación del mercadeo

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Concepto, Evolución Historica y orientación del mercadeo Concepto, Evolución Historica y orientación del mercadeo Presentation Transcript

  • CONCEPTO EVOLUCIÓN HISTÓRICA Y ORIENTACIÓN DEL MERCADEO
  • MERCADEO
    CONCEPTO
    ORIENTACION DEL MERCADEO EN LA EMPRESA
    EVOLUCION HISTORICA
    CLASICAS
    ETAPAS
    Producto
    Trueque
    Producción
    Calidad del Producto
    Mercados Locos
    Ventas
    Monetaria
    MODERNAS
    Revolución Industrial y La Producción En Masa
    Marketing
    Marketing social