Mobilize.org
democracy 2.0 summit
winn maddrey @wmaddrey
topics education
©	
  2010,	
  Topics	
  Education
background
Topics Education (www.topicseducation.com)
1995 founding as a magazine
educational product and program design (...
basic campaign elements
goal
strategy
theme
time horizon
geography
team
metrics
starting
messaging
theme
tools
training
deployment
out in public
on the web
social media
adaptation
proactive
responsive
tools and process will evolve
managing
training
organizing
evaluating
measuring
volunteers
votes
other metrics - web traffic, calls,
registrations
thank you.
winn maddrey
winn@topicseducation.com
mobile: 704.905.2912
twitter: @wmaddrey
LinkedIn: http://www.linkedin.com/in/
winnma...
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Mobilize.org presentation

  1. 1. Mobilize.org democracy 2.0 summit winn maddrey @wmaddrey topics education ©  2010,  Topics  Education
  2. 2. background Topics Education (www.topicseducation.com) 1995 founding as a magazine educational product and program design (AIT, MS, Rock the Vote, Special Olympics) Winn Maddrey PR, marketing and communications Capitol Hill, White House, executive branch PR co. founder (2x), consultant, speaker
  3. 3. basic campaign elements goal strategy theme time horizon geography team metrics
  4. 4. starting messaging theme tools training
  5. 5. deployment out in public on the web social media
  6. 6. adaptation proactive responsive tools and process will evolve
  7. 7. managing training organizing evaluating
  8. 8. measuring volunteers votes other metrics - web traffic, calls, registrations
  9. 9. thank you.
  10. 10. winn maddrey winn@topicseducation.com mobile: 704.905.2912 twitter: @wmaddrey LinkedIn: http://www.linkedin.com/in/ winnmaddrey

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