Week Twelve
Geolocation and News
Wayne MacPhail

Geolocation - Overview
• What is geolocation?
• Geolocation ads and news
• Geolocation and social media
• Crowdsourcing
• Going mobile
• Threats/uses for news
• Privacy

What is Geolocation?
Targetting content based on IP address
Delivering content based on physical location
Inferring context based on physical location
Crowdsouring data based on physical location

Targetting content based on IP address

North
A
B
C

Geolocation by triangulation

Targetting content based on IP address

Targetting content based on IP address

Delivering content based on physical location

Delivering content based on physical location

Delivering content based on physical location

Delivering content based on physical location

Inferring context based on physical location

Inferring context based on physical location

Sharing Location

Sharing Location

Street View

Google Maps on iPhone

Around Me on iPhone

Now Playing on iPhone

Google Earth on iPhone

TimmyMe on iPhone

Crowdsourcing Data
DASH GPS

Ploughed?
Ploughed?
YES
NO
Crowdsourcing Data

News - Threats
• Restaurant reviews
• Movie listings
• Weather
• Hyperlocal coverage
• Classifieds

News - Opportunities
• Develop local mobile apps
• Crowdsource content
• Crowdsource data
• Rethink packaging and distribution
• Think location, location, location

Privacy
• Do you own your location? Or does your
location own you?
• Who knows where you are?
• When do you share?
• Who do you trust?

Thoughts?