Week Twelve   Geolocation
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Week Twelve Geolocation

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Week Twelve   Geolocation Week Twelve Geolocation Presentation Transcript

  • Week Twelve Geolocation and News Wayne MacPhail
  • Geolocation - Overview • What is geolocation? • Geolocation ads and news • Geolocation and social media • Crowdsourcing • Going mobile • Threats/uses for news • Privacy
  • What is Geolocation? Targetting content based on IP address Delivering content based on physical location Inferring context based on physical location Crowdsouring data based on physical location
  • Targetting content based on IP address
  • North A B C
  • Geolocation by triangulation
  • Targetting content based on IP address
  • Targetting content based on IP address
  • Delivering content based on physical location
  • Delivering content based on physical location
  • Delivering content based on physical location
  • Delivering content based on physical location
  • Inferring context based on physical location
  • Inferring context based on physical location
  • Sharing Location
  • Sharing Location
  • Street View
  • Google Maps on iPhone
  • Around Me on iPhone
  • Now Playing on iPhone
  • Google Earth on iPhone
  • TimmyMe on iPhone
  • Crowdsourcing Data DASH GPS
  • Ploughed? Ploughed? YES NO Crowdsourcing Data
  • News - Threats • Restaurant reviews • Movie listings • Weather • Hyperlocal coverage • Classifieds
  • News - Opportunities • Develop local mobile apps • Crowdsource content • Crowdsource data • Rethink packaging and distribution • Think location, location, location
  • Privacy • Do you own your location? Or does your location own you? • Who knows where you are? • When do you share? • Who do you trust?
  • Thoughts?