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Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
Week Twelve   Geolocation
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Week Twelve Geolocation

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  • 1. Week Twelve Geolocation and News Wayne MacPhail
  • 2. Geolocation - Overview • What is geolocation? • Geolocation ads and news • Geolocation and social media • Crowdsourcing • Going mobile • Threats/uses for news • Privacy
  • 3. What is Geolocation? Targetting content based on IP address Delivering content based on physical location Inferring context based on physical location Crowdsouring data based on physical location
  • 4. Targetting content based on IP address
  • 5. North A B C
  • 6. Geolocation by triangulation
  • 7. Targetting content based on IP address
  • 8. Targetting content based on IP address
  • 9. Delivering content based on physical location
  • 10. Delivering content based on physical location
  • 11. Delivering content based on physical location
  • 12. Delivering content based on physical location
  • 13. Inferring context based on physical location
  • 14. Inferring context based on physical location
  • 15. Sharing Location
  • 16. Sharing Location
  • 17. Street View
  • 18. Google Maps on iPhone
  • 19. Around Me on iPhone
  • 20. Now Playing on iPhone
  • 21. Google Earth on iPhone
  • 22. TimmyMe on iPhone
  • 23. Crowdsourcing Data DASH GPS
  • 24. Ploughed? Ploughed? YES NO Crowdsourcing Data
  • 25. News - Threats • Restaurant reviews • Movie listings • Weather • Hyperlocal coverage • Classifieds
  • 26. News - Opportunities • Develop local mobile apps • Crowdsource content • Crowdsource data • Rethink packaging and distribution • Think location, location, location
  • 27. Privacy • Do you own your location? Or does your location own you? • Who knows where you are? • When do you share? • Who do you trust?
  • 28. Thoughts?

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