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Week Twelve

Geolocation and News

      Wayne MacPhail
Geolocation - Overview
•   What is geolocation?
•   Geolocation ads and news
•   Geolocation and social media
•   Crowdsou...
What is Geolocation?
   Targetting content based on IP address

Delivering content based on physical location

 Inferring ...
Targetting content based on IP address
North


A

                B




    C
Geolocation by triangulation
Targetting content based on IP address
Targetting content based on IP address
Delivering content based on physical location
Delivering content based on physical location
Delivering content based on physical location
Delivering content based on physical location
Inferring context based on physical location
Inferring context based on physical location
Sharing Location
Sharing Location
Street View
Google Maps on iPhone
Around Me on iPhone
Now Playing on iPhone
Google Earth on iPhone
TimmyMe on iPhone
Crowdsourcing Data




  DASH GPS
Ploughed?
Ploughed?


  YES



  NO




            Crowdsourcing Data
News - Threats
•   Restaurant reviews
•   Movie listings
•   Weather
•   Hyperlocal coverage
•   Classifieds
News - Opportunities
•   Develop local mobile apps
•   Crowdsource content
•   Crowdsource data
•   Rethink packaging and ...
Privacy

•   Do you own your location? Or does your
    location own you?
•   Who knows where you are?
•   When do you sha...
Thoughts?
Week Twelve   Geolocation
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Week Twelve Geolocation

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Transcript of "Week Twelve Geolocation"

  1. 1. Week Twelve Geolocation and News Wayne MacPhail
  2. 2. Geolocation - Overview • What is geolocation? • Geolocation ads and news • Geolocation and social media • Crowdsourcing • Going mobile • Threats/uses for news • Privacy
  3. 3. What is Geolocation? Targetting content based on IP address Delivering content based on physical location Inferring context based on physical location Crowdsouring data based on physical location
  4. 4. Targetting content based on IP address
  5. 5. North A B C
  6. 6. Geolocation by triangulation
  7. 7. Targetting content based on IP address
  8. 8. Targetting content based on IP address
  9. 9. Delivering content based on physical location
  10. 10. Delivering content based on physical location
  11. 11. Delivering content based on physical location
  12. 12. Delivering content based on physical location
  13. 13. Inferring context based on physical location
  14. 14. Inferring context based on physical location
  15. 15. Sharing Location
  16. 16. Sharing Location
  17. 17. Street View
  18. 18. Google Maps on iPhone
  19. 19. Around Me on iPhone
  20. 20. Now Playing on iPhone
  21. 21. Google Earth on iPhone
  22. 22. TimmyMe on iPhone
  23. 23. Crowdsourcing Data DASH GPS
  24. 24. Ploughed? Ploughed? YES NO Crowdsourcing Data
  25. 25. News - Threats • Restaurant reviews • Movie listings • Weather • Hyperlocal coverage • Classifieds
  26. 26. News - Opportunities • Develop local mobile apps • Crowdsource content • Crowdsource data • Rethink packaging and distribution • Think location, location, location
  27. 27. Privacy • Do you own your location? Or does your location own you? • Who knows where you are? • When do you share? • Who do you trust?
  28. 28. Thoughts?
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