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Week Twelve   Geolocation
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Week Twelve Geolocation

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  • 1. Week Twelve Geolocation and News Wayne MacPhail
  • 2. Geolocation - Overview • What is geolocation? • Geolocation ads and news • Geolocation and social media • Crowdsourcing • Going mobile • Threats/uses for news • Privacy
  • 3. What is Geolocation? Targetting content based on IP address Delivering content based on physical location Inferring context based on physical location Crowdsouring data based on physical location
  • 4. Targetting content based on IP address
  • 5. North A B C
  • 6. Geolocation by triangulation
  • 7. Targetting content based on IP address
  • 8. Targetting content based on IP address
  • 9. Delivering content based on physical location
  • 10. Delivering content based on physical location
  • 11. Delivering content based on physical location
  • 12. Delivering content based on physical location
  • 13. Inferring context based on physical location
  • 14. Inferring context based on physical location
  • 15. Sharing Location
  • 16. Sharing Location
  • 17. Street View
  • 18. Google Maps on iPhone
  • 19. Around Me on iPhone
  • 20. Now Playing on iPhone
  • 21. Google Earth on iPhone
  • 22. TimmyMe on iPhone
  • 23. Crowdsourcing Data DASH GPS
  • 24. Ploughed? Ploughed? YES NO Crowdsourcing Data
  • 25. News - Threats • Restaurant reviews • Movie listings • Weather • Hyperlocal coverage • Classifieds
  • 26. News - Opportunities • Develop local mobile apps • Crowdsource content • Crowdsource data • Rethink packaging and distribution • Think location, location, location
  • 27. Privacy • Do you own your location? Or does your location own you? • Who knows where you are? • When do you share? • Who do you trust?
  • 28. Thoughts?

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