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Week Three  Web 2.0 Tools and Concepts
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Week Three Web 2.0 Tools and Concepts

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Slides from Week Three of Wayne MacPhail's course on Online Journalism at the University of Western Ontario in the fall of 2008

Slides from Week Three of Wayne MacPhail's course on Online Journalism at the University of Western Ontario in the fall of 2008

Published in: Education, Technology

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  • 1. Welcome Online Journalism JOU-732
  • 2. Week Three Web 2.0 Tools and Concepts
  • 3. What is Web 2.0?
  • 4. What is Web 2.0? marketing term
  • 5. What is Web 2.0? encourages community and collaboration encourages shared content creation focusses on a single task clean, clear interface moves data and apps from desktop to Web
  • 6. Key Concepts
  • 7. Key Concepts The Tag Social Bookmarking RSS Feeds Embed Code Wikis Common Good Crystalization
  • 8. The Tag
  • 9. cellphone secondlife Tags telephony sl
  • 10. Bottom up Taxonomy tags top-down keywords Folksonomy
  • 11. heirarchical organic! tag keyword
  • 12. animal domestic farm pet wild hen dog cow
  • 13. animal domestic farm pet wild dog hen dog cow dog wild dog animal farm domestic dog
  • 14. Social Bookmarking
  • 15. Social Bookmarking moves personal bookmarks to public space makes use of tagging creates a collective intelligence and collective editing makes use of RSS feeds
  • 16. RSS Feeds
  • 17. RSS Feeds Really Simple Syndication It’s like an In Box for the Web
  • 18. Like magazine subscriptions without the annoying cards and perfume inserts
  • 19. RSS Feeds Polls websites. Collects headlines. Delivers them to you.
  • 20. netnewswire
  • 21. Google Reader
  • 22. Google Reader on iPhone
  • 23. RSS Feeds on cellphones
  • 24. RSS Feeds on the Chumby
  • 25. Embed Code
  • 26. <embed /> <script src=quot;http://www.mogulus.com/scripts/player.js? channel=therealnews&amp;bgcolor=0xE98010&amp;colo r=0x999999&amp;showviewers=true&amp;width=440& amp;height=375&amp;on=truequot; type=quot;text/javascriptquot;> </script>
  • 27. wikis
  • 28. Case Study
  • 29. ensemble Alzheimer Society of Ontario
  • 30. AwayF ro mH er ... Using RSS feeds How Bra ASOONT in Prot ein ... d ... es Ad Gam Video s... raw gD arin He
  • 31. Putting it Together RSS Feed based on ASOONT tag Hearing Draws... Video Games Add... How Brain Protein ... Away From Her ...
  • 32. The Common Good?
  • 33. Common Good: Atoms
  • 34. Common Good: Atoms
  • 35. Common Good: Atoms
  • 36. Common Good: Atoms
  • 37. Common Good: Atoms
  • 38. Common Good: Bits
  • 39. Common Good: Bits
  • 40. Common Good: Bits
  • 41. Common Good: Bits
  • 42. Common Good: Bits
  • 43. So shouldn’t selfishness rule?
  • 44. It should. But it doesn’t.
  • 45. The Common Good you want to create will only be as rich as the common good you see in your community.
  • 46. Crystalization
  • 47. Outcomes Collaborative Content Community Conversation Author/Audience Union
  • 48. What’s social media?
  • 49. Media that encourages conversation community collaborative content creation
  • 50. Media that depends on The Common Good and Crystalization
  • 51. Key Concepts The Tag Social Bookmarking review RSS Feeds Embed Code Wikis Common Good Crystalization
  • 52. Lessons Focus on concepts not applications Have faith in the common good Build community and conversation Practise crystalization
  • 53. Wayne MacPhail wmacphail@gmail.com wmacphail

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