Social Media Unboxed


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A talk by Wayne MacPhail to the RTNA conference in Banff September 28-30, 2008

Published in: Education, Business, Technology

Social Media Unboxed

  1. Social Media Unboxed making sense the conversation, the cloud and the Common Good Wayne MacPhail w8nc inc.
  2. Overview • What is Web 2.0? • Key Concepts • Outcomes • Case Studies • Conclusion • Questions
  3. What is Web 2.0? marketing term
  4. What is Web 2.0? • encourages community and collaboration • encourages shared content creation • focusses on a single task • clean, clear interface • moves data and apps from desktop to Web
  5. Key Concepts
  6. Key Concepts • The Tag • Social Bookmarking • RSS Feeds • Embed Code • Common Good • Crystalization
  7. The Tag
  8. cellphone secondlife Tags telephony sl
  9. Bottom up Taxonomy tags top-down keywords Folksonomy
  10. heirarchical organic! tag keyword
  11. animal domestic farm pet wild hen dog cow
  12. animal domestic farm pet dog wild hen dog cow dog wild dog animal farm domestic dog
  13. Social Bookmarking
  14. Social Bookmarking • moves personal bookmarks to public space • makes use of tagging • creates a collective intelligence and collective editing • makes use of RSS feeds
  15. RSS Feeds
  16. RSS Feeds Really Simple Syndication It’s like an In Box for the Web
  17. RSS Feeds Polls websites. Collects headlines. Delivers them to you.
  18. Embed Code
  19. <embed /> <script src=quot; channel=therealnews&amp;bgcolor=0xE98010&amp;colo r=0x999999&amp;showviewers=true&amp;width=440& amp;height=375&amp;on=truequot; type=quot;text/javascriptquot;> </script>
  20. A couple more concepts, but first What’s social media?
  21. Media that encourages conversation community collaborative content creation
  22. Media that depends on The Common Good and Crystalization
  23. The Common Good?
  24. Common Good: Atoms
  25. Common Good: Atoms
  26. Common Good: Atoms
  27. Common Good: Atoms
  28. Common Good: Atoms
  29. Common Good: Bits
  30. Common Good: Bits
  31. Common Good: Bits
  32. Common Good: Bits
  33. Common Good: Bits
  34. So shouldn’t selfishness rule?
  35. It should. But it doesn’t.
  36. The Common Good you want to create will only be as rich as the common good you see in your community.
  37. Crystalization
  38. Key Concepts • The Tag • Social Bookmarking • RSS Feeds • Embed Code • Common Good • Crystalization
  39. Outcomes • Collaborative Content • Community • Conversation • Author/Audience Union
  40. Case Studies
  42. Online Journalism University of Western Ontario
  44. ensemble Alzheimer Society of Ontario
  45. AwayF ro mH er ... Using RSS feeds How Bra ASOONT in Prot ein ... d ... es Ad Gam Video s... raw gD arin He
  46. Putting it Together RSS Feed based on ASOONT tag Hearing Draws... Video Games Add... How Brain Protein ... Away From Her ...
  47. Take Aways • Focus on concepts not applications • Have faith in the common good • Build community and conversation • Practise crystalization • Live in the future • Be bold, take chances
  48. Thank you for your kind attention. Questions?