Social Media Unboxed
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Social Media Unboxed

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A talk by Wayne MacPhail to the RTNA conference in Banff September 28-30, 2008

A talk by Wayne MacPhail to the RTNA conference in Banff September 28-30, 2008

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Social Media Unboxed Social Media Unboxed Presentation Transcript

  • Social Media Unboxed making sense the conversation, the cloud and the Common Good Wayne MacPhail w8nc inc.
  • Overview • What is Web 2.0? • Key Concepts • Outcomes • Case Studies • Conclusion • Questions
  • What is Web 2.0? marketing term
  • What is Web 2.0? • encourages community and collaboration • encourages shared content creation • focusses on a single task • clean, clear interface • moves data and apps from desktop to Web
  • Key Concepts
  • Key Concepts • The Tag • Social Bookmarking • RSS Feeds • Embed Code • Common Good • Crystalization
  • The Tag
  • cellphone secondlife Tags telephony sl
  • Bottom up Taxonomy tags top-down keywords Folksonomy
  • heirarchical organic! tag keyword
  • animal domestic farm pet wild hen dog cow
  • animal domestic farm pet dog wild hen dog cow dog wild dog animal farm domestic dog
  • Social Bookmarking
  • Social Bookmarking • moves personal bookmarks to public space • makes use of tagging • creates a collective intelligence and collective editing • makes use of RSS feeds
  • RSS Feeds
  • RSS Feeds Really Simple Syndication It’s like an In Box for the Web
  • RSS Feeds Polls websites. Collects headlines. Delivers them to you.
  • Embed Code
  • <embed /> <script src=quot;http://www.mogulus.com/scripts/player.js? channel=therealnews&amp;bgcolor=0xE98010&amp;colo r=0x999999&amp;showviewers=true&amp;width=440& amp;height=375&amp;on=truequot; type=quot;text/javascriptquot;> </script>
  • A couple more concepts, but first What’s social media?
  • Media that encourages conversation community collaborative content creation
  • Media that depends on The Common Good and Crystalization
  • The Common Good?
  • Common Good: Atoms
  • Common Good: Atoms
  • Common Good: Atoms
  • Common Good: Atoms
  • Common Good: Atoms
  • Common Good: Bits
  • Common Good: Bits
  • Common Good: Bits
  • Common Good: Bits
  • Common Good: Bits
  • So shouldn’t selfishness rule?
  • It should. But it doesn’t.
  • The Common Good you want to create will only be as rich as the common good you see in your community.
  • Crystalization
  • Key Concepts • The Tag • Social Bookmarking • RSS Feeds • Embed Code • Common Good • Crystalization
  • Outcomes • Collaborative Content • Community • Conversation • Author/Audience Union
  • Case Studies
  • ning.com
  • Online Journalism University of Western Ontario
  • projectforum.com
  • ensemble Alzheimer Society of Ontario
  • AwayF ro mH er ... Using RSS feeds How Bra ASOONT in Prot ein ... d ... es Ad Gam Video s... raw gD arin He
  • Putting it Together RSS Feed based on ASOONT tag Hearing Draws... Video Games Add... How Brain Protein ... Away From Her ...
  • Take Aways • Focus on concepts not applications • Have faith in the common good • Build community and conversation • Practise crystalization • Live in the future • Be bold, take chances
  • Thank you for your kind attention. Questions?