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Social Media Unboxed

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A talk by Wayne MacPhail to the RTNA conference in Banff September 28-30, 2008

A talk by Wayne MacPhail to the RTNA conference in Banff September 28-30, 2008

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  • 1. Social Media Unboxed making sense the conversation, the cloud and the Common Good Wayne MacPhail w8nc inc.
  • 2. Overview • What is Web 2.0? • Key Concepts • Outcomes • Case Studies • Conclusion • Questions
  • 3. What is Web 2.0? marketing term
  • 4. What is Web 2.0? • encourages community and collaboration • encourages shared content creation • focusses on a single task • clean, clear interface • moves data and apps from desktop to Web
  • 5. Key Concepts
  • 6. Key Concepts • The Tag • Social Bookmarking • RSS Feeds • Embed Code • Common Good • Crystalization
  • 7. The Tag
  • 8. cellphone secondlife Tags telephony sl
  • 9. Bottom up Taxonomy tags top-down keywords Folksonomy
  • 10. heirarchical organic! tag keyword
  • 11. animal domestic farm pet wild hen dog cow
  • 12. animal domestic farm pet dog wild hen dog cow dog wild dog animal farm domestic dog
  • 13. Social Bookmarking
  • 14. Social Bookmarking • moves personal bookmarks to public space • makes use of tagging • creates a collective intelligence and collective editing • makes use of RSS feeds
  • 15. RSS Feeds
  • 16. RSS Feeds Really Simple Syndication It’s like an In Box for the Web
  • 17. RSS Feeds Polls websites. Collects headlines. Delivers them to you.
  • 18. Embed Code
  • 19. <embed /> <script src=quot;http://www.mogulus.com/scripts/player.js? channel=therealnews&amp;bgcolor=0xE98010&amp;colo r=0x999999&amp;showviewers=true&amp;width=440& amp;height=375&amp;on=truequot; type=quot;text/javascriptquot;> </script>
  • 20. A couple more concepts, but first What’s social media?
  • 21. Media that encourages conversation community collaborative content creation
  • 22. Media that depends on The Common Good and Crystalization
  • 23. The Common Good?
  • 24. Common Good: Atoms
  • 25. Common Good: Atoms
  • 26. Common Good: Atoms
  • 27. Common Good: Atoms
  • 28. Common Good: Atoms
  • 29. Common Good: Bits
  • 30. Common Good: Bits
  • 31. Common Good: Bits
  • 32. Common Good: Bits
  • 33. Common Good: Bits
  • 34. So shouldn’t selfishness rule?
  • 35. It should. But it doesn’t.
  • 36. The Common Good you want to create will only be as rich as the common good you see in your community.
  • 37. Crystalization
  • 38. Key Concepts • The Tag • Social Bookmarking • RSS Feeds • Embed Code • Common Good • Crystalization
  • 39. Outcomes • Collaborative Content • Community • Conversation • Author/Audience Union
  • 40. Case Studies
  • 41. ning.com
  • 42. Online Journalism University of Western Ontario
  • 43. projectforum.com
  • 44. ensemble Alzheimer Society of Ontario
  • 45. AwayF ro mH er ... Using RSS feeds How Bra ASOONT in Prot ein ... d ... es Ad Gam Video s... raw gD arin He
  • 46. Putting it Together RSS Feed based on ASOONT tag Hearing Draws... Video Games Add... How Brain Protein ... Away From Her ...
  • 47. Take Aways • Focus on concepts not applications • Have faith in the common good • Build community and conversation • Practise crystalization • Live in the future • Be bold, take chances
  • 48. Thank you for your kind attention. Questions?