Find out how Campaign Management, Social Media intelligence and Rich Media come together with SDL.

1. Convert Video Views into
Sales Leads
Building Rich Media Experiences
with SDL Media Manager
Wouter Maagdenberg
founder & product manager SDL Media Manager
SDL Proprietary and Confidential

2. Agenda
1. Who we are
About SDL, our vision and what we do
2. SDL Media Manager
Media Asset Manager, how to become successful with media & cases
3. How it works
About Assets, Programs, Playlists and time based Custom Events
4. Rich Media in Action
Multi-channel campaigns, targeting & the customer journey
5. Let’s get Viral
How to enable sharing, know what’s going on, and manage?
2

3. SDL’s Vision
SDL believes everyone should be able to engage with
the information they require in the way they want
3

4. Our Mission
• We enable global businesses to engage with their customers
• In the language, the media and at the moment they choose
• We help businesses manage their brands and drive global revenues
• Providing enterprise-ready innovative solutions for managing the end-to-end
customer experience

5. Key Trends Impacting Global Business
5

6. Global Customer Experience Management
6

7. SDL GIM Platform
7

8. SDL Media Manager
8

9. The Media Asset Lifecycle
• Digital Asset Management • Media Asset Management
Supports the Creation of Initial Assets Supports the multi-channel Usage of Assets
The term “Digital Asset Management" The term “Media Asset Management" (MAM) is
(DAM) refers to the protocol for a sub-category of "DAM“, focusing on
downloading, renaming, backing up, rating, publication and distribution of audio, video and
grouping, archiving, optimizing, other media content in the digital era. SDL
maintaining, thinning, and exporting files. Media Manager considers itself to be a MAM-
DAM finds its roots in the print industry. system.

10. 6-Step Model
6. Optimize
5. Enrich
4. Socialize
3. Distribute
2. Localize
1. Manage
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11. 6 Steps to Success: What can SDL Media Manager do for you?
1. MANAGE
Centralize media assets, manage metadata
and cross-media transcode them to make
them available across your channels.
2. LOCALIZE
Add content translation: subtitles & dubbing.
One video asset for all your languages.
3. DISTRIBUTE
Cross media distribution management;
Web, Mobile, Social Media, Digital Signage.
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12. 6 Steps to Success: What can SDL Media Manager do for you?
4. SOCIALIZE
Use your system to spread & manage your
media and message across social media.
embeds, tell-a-friend, rate content
5. ENRICH
‘Convert viewers into buyers’. Add in-screen
apps on top of the content to collect contact
information, direct the audience to your
website, run promotions, etc.
6. OPTIMIZE
Study the conversion statistics and act on
the reports. Making the customer journey an
optimum rich-media experience.
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13. “Using SDL Media Manager gives us the interaction with our
customers and prospects in an innovative way that leads to
measurable leads for our sales”.

14. Mitsubishi
From video to sales leads
Mitsubishi
Mitsubishi Motors Europe have a strong foothold
on the European car market. Due to a global
decrease in car sales and decrease in marketing
budget they needed to be more creative and
innovative in their marketing.
Challenges
Differentiate the message per consumer group
Turn video campaigns into a contact- & salestool
Track leads at corporate, national and dealer
level
Save on marketing spending
Results Mitsubishi
Pan European roll-out of 3-in-1 VMS
60% savings on multilingual video costs
Increasing leads & test drive requests
Company wide statistics & conversion rates
“Using SDL Media Manager gives us
the interaction with our customers in
an innovative way that leads to
measurable leads for our sales.” 1

15. KLM.com EXPERIENCE Platform
• In December 2011 KLM launched the KLM.com ‘’Experience’’ platform
• An innovative online platform to engage visitors through using video,
image and audio
• Offer customers a “Journey of Inspiration“ of the products and services
that KLM has to offer.
• Each part of the interactive platform can also directly through social
media and shared with friends.
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16. KLM Highlights
• Using technologies such as HTML5
• Easily expand the use of videos and interactive elements
​
• Translated into 18 languages and made suitable for different browsers &
devices.
• Consumers always get the same inspiring experience independent of
location, language or device
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18. How it works
How it works

19. Media Asset Management: From Assets to Programs & Playlists
• Reusing Assets
– Compile ‘Assets’ to ‘Publication(s)’.
– ‘Publication(s)’ are sets of Assets
– ‘Publication(s)’ are called ‘Programs’, ‘Playlists’ and ‘Scheduled Playlists (EPGs)’.
– ‘Assets’ exist in source- & target files. Target files are based on ‘Media profiles’
– ‘Media profiles’ are compliant with browsers, plug-ins and devices.
– SDL Media Manager detects what ‘target file’ to use on what screen/device etc.

20. Custom Events: Time based In-screen & Player Applications
• Using Video as your Communications Canvas
1. Outlet: See it as your ‘Photo frame’, which you publish on a website, on a phone or on a screen.
2. Content: Manage the content shown in the ‘photo frame’ from a distance and dynamically.
3. Applications: Run In-screen and player apps on top of your content, even time code related.
Convert views into leads…

21. Rich Media in Action

22. Multi-Channel Communication
Video with Likes & Shares
Call-to-Action Targeted banners
&
recommendations
Coupons & vouchers
Point of Sale
E-mail SMS Personalized Landing
pages
Direct Mail

23. Big Data Data
Response
al
Soci
dia
Me
Ric
i.e h Me
.v
ide dia
o
Email CR M
Web & ail
Email opened / viewed , Used coupon code on website
rect M POS
DiLink clicked ,Loy Twitter handle
alty
Video started playing Follower of our Twitter feed
Video watched for 26 seconds
Button in video clicked Facebook handle ata,
d
ER P C e
Likes our Facebook ntre
l
Form registration send C l
Comments on FB acampaign
Customer name Preference also mobile/SMS
Customer SOCIO & GEO info Personalization preferences
Customer email address Product recommendations
Geographic
&
Demographic
da ta

24. Big Data & The Customer Journey
al
Soci
dia
Me
Mu
ial
Soc ia vid ltime
eo d
d da ia
Me ta
Email Product 1 Product 2 Product 3
Web & ta C
ics da RM d
analyt ata
a ta
ER Pd
Geographic
&
Demographic
da ta

25. The Customer Journey
Assess
ial i al
Soc ia Soc ia
d d
Me Me
ProductPrefer
1 Product 2 Product 3
Commit

26. The Customer Journey & Persona based Communications
Assess
al
Soci
dia
Me ia
Prefer Soc
l
da
Product i1 Product 2 Product 3
Me
Commit

27. Persona Based Communications with Rich Media
Assess
ia
Soc
l
da
Product i1 Product 2 Product 3
Me
Product 3a Product 3b

28. Personalized Multi-Channel Communications
Assess
ia
Soc
l
Offer dia
1 Offer 2 Product 3 Product 3a Product 3b
Me

29. Let’s get Viral
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30. SOCIALIZE & ENGAGE: Send-to-Friend, Posts & Likes

31. Building Bridges across Borders
DIGITAL SIGNAGE
MOBILE
SOCIAL MEDIA .tv
.com

32. SOCIALIZE & CONVERT: Time based Custom Events
DIGITAL SIGNAGE MOBILE SOCIAL MEDIA
SOCIAL MEDIA PLAYER
IN-SCREEN APPS

33. Questions?
Wouter Maagdenberg
Founder & Product Manager
wmaagdenberg@sdl.com

34. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,
images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or
distributed except as authorised by SDL.