PhD Proposal Presentation: Shape up or ship out: the power and politics of cruise itinerary development
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Cruise ships wander the world’s oceans and waterways, providing memorable holiday experiences for their passengers whilst the cruise lines themselves can be characterised as the poster child for ...
Cruise ships wander the world’s oceans and waterways, providing memorable holiday experiences for their passengers whilst the cruise lines themselves can be characterised as the poster child for globalisation. Much has been written about the cruise industry, but very little outlining the itinerary design process from the perspective of the cruise line. The candidate seeks to examine this process, focusing on the role of power. That power will be analysed in the context of the political economy of the destinations visited by cruise ships: (a) how that power is applied in destinations which vary as to their distance from the centre of power and their stage of destination development; and (b) the factors which impact the exercise of that power. A Global Value Chain approach will be used to operationalise this theoretical discussion to demonstrate how a regional itinerary chain is constructed. In this case, the region is Oceania. The research is novel not only because it seeks to analyse the role of power in itinerary design, but also because the candidate will be interviewing the corporate decision-makers themselves, something that has not been studied within the cruise industry.
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