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Web Video121


Published on web video production tutorial web video production tutorial

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  • 1. Web Video 121 Why 121? Pinnacle Media Inc.
  • 2. #1 Viewed on YouTube this month? Pinnacle Media Inc.
  • 3. #1 Viewed on YouTube this month? Pinnacle Media Inc.
  • 4. Why? • Video draws people through engagement • Video is a powerful story telling medium • Video helps explain your products Pinnacle Media Inc.
  • 5. First a little survey • Posted on a video site YouTube, Vimeo, or other • Have video on your site • Have tracked the video through SEO Pinnacle Media Inc.
  • 6. Proper Use • Make it engaging - Tell a story Pinnacle Media Inc.
  • 7. Who to hire • Professional vs do it yourself • Evaluate how you want yourself to look - Branding • Some professionals may be available for consulting to help • Have they posted any video to the internet Pinnacle Media Inc.
  • 8. Do it yourself • Write the story and then shoot for the story • Audio is important • Wireless or wired microphones close to the talent • Shoot in a well lit area • Use lights Pinnacle Media Inc.
  • 9. Your site vs. video sharing • Both • Government and fortune 500 block YouTube • Will help with the SEO • You can control quality better on your site Pinnacle Media Inc.
  • 10. Standards • YouTube - MP4 highest quality possible under 1Gb or 10 minutes • Vimeo - MP4 highest quality only cap is bandwidth per week 500Mb • Flash - Need to work with your platform • Smart supports FLV and SWF Pinnacle Media Inc.
  • 11. Social Media • Social Media further drives traffic to web videos • Viral nature • FaceBook supports video • Same MP4 Quality • Set up a page for your company and place video on them Pinnacle Media Inc.
  • 12. Future of video. . . • Branded 24/7 Channels • Viewable on your TV • Viewable on your time • Internet will be the distribution • Media buys through Google Pinnacle Media Inc.
  • 13. Conclusion • Engage your audience • Give them something of value • Make it entertaining • Web is your way of extending your image • Always on Pinnacle Media Inc.
  • 14. About Us. . . • Worked with Smart Solutions with following clients • Mike Sipe - CrossPointe Capital • Boys & Girls Club of C.O. • Partnership to End Poverty 633-7476 Pinnacle Media Inc.