(Web Video)

Web 2.0 = social
networking sites,
video-sharing,
wikis and blogs.
(Web 2.0)

• In 1981, most local television markets had
three commercial network affiliates.
• Station owners paid millions of dollars for
FCC licenses, cameras, studios,
transmitters and staff to create programming
and pass it along to local viewers.
• Sometimes they had to pay fees for the
exclusive right to broadcast events.
• Then they had to hire commercial sales
staff to sell ads to car dealers, furniture
stores and other local merchants.
(History)

• Today, you can:
– buy a Flip video camera for $150
or less
– Use your computer and free video
editing software
– create and upload programming
that can be seen not just locally
but worldwide, for free.
(Web 2.0)

• How much video are people uploading to
YouTube? 13 hours every minute!
• YouTube is the 2nd largest search engine.
Video search on YouTube accounts for 25%
of all Google search queries in the U.S.
• 100.9 million viewers watched 6.3 billion
videos on YouTube.com in January 2009.
(The first time YouTube surpassed 100
million viewers)
• YouTube accounts for 71% of the videos
viewed online.
Source: ComScore
(Statistics)

• 78.5% of the U.S. Internet
audience views videos online.
• Duration of the average online
video is 3.5 minutes.
• Americans watch an average of
3 hours of video online every
month.
(Statistics)

(Why Use Video?)

• It’s one of the most powerful on-demand
communication platforms ever created.
• It can be viral.
• It’s high impact.
• It will scale well in a mobile phone world.
• Small businesses are getting a leg up
using web video above their competition.
(Why Use Video?)

• Marketing, Brand Enhancement, Support,
Training, New Employee Orientation,
Communications and Campaigns
• Examples:
– a home page welcome
– product/service overview
– customer success stories/testimonials
– podcasts
– weekly video post (like a blog)
– email campaigns (new)
(What Can I Use Video For?)

• Add to social media streams like
YouTube, Facebook and LinkedIn
• Include SEO on video page
• Put in on a landing page and link to it
using PPC
• Write and link to it from other blogs
(Building Video Traffic)

Video results….
(Video In Google SERPs)

3 Ways to Optimize Your Video

• Optimize the video file itself with keywords
GOOD: title-of-my-movie-with-keywords.mov
BAD: msc3890%28.mov
• Add title, a description/summary, and some
keywords / tags
(1: Video On Your Site)

• Customize content around your video on your
page, translations are GOOD!
• Silo your videos or group them to a video
section and optimize links
• Make use of a video sitemap
(1: Video On Your Site)

• Feed submission to third-party video sites such
as: Yahoo Video, Blinkx, Truveo
• Enter a title, description, keywords, thumbnails, a
category, and a full transcript
http://www.reelseo.com/submit-videos-rss-mrss/
(2: RSS or MRSS Sites)

• Video search engines that require or allow you
to upload the video to them. Examples include:
YouTube, AOL Video, and Yahoo Video.
• Include metadata (again)
• Link back to related content and videos on your
site. Make sure you are getting qualified traffic in
return for your providing video.
(3: Video Upload Sites)

• Viral content – people need to LOVE it.
• Reinforce your brand.
• Use the word ‘video’ in metadata
• Keep the video under 5 minutes; the only exception is if
it’s GREAT content
• Make good use of thumbnails!
• Use ratings and reviews to increase User-generated
content
(SEO Tips for Video)

• Commercial content should include a watermark,
or last slide with copyright, to brand while others
copy it.
• Use keyword rich anchor text when linking to the
video!
Example: Smart Solutions SEO Web Video Tutorial
• Give the user a way to either embed the video in
their site/blog or share (on other social sites/email)
(SEO Tips for Video)

Obama Campaign
“Hundreds of videos produced
rapidly and cheaply by the
Obama staff, were put up on
YouTube. Toward the end of
the campaign, they were
being uploaded at the rate of
20 or more a day. As of
October 2008, the videos
had been seen 77 million
times on YouTube alone.”
(Success Story)

GDIAPERS
Portland, OR
“Revenue doubled
last year, and
Graham-Nye says
the videos are
among the most
popular features of
the company's site.”
(Success Story)

NAVIS
Bend, OR
“Sales reps constantly
point to the video as
the best demonstration
of our products –
marketing the video
has resulted in almost
$500,000 in sales”
(Success Story)