Social Media For Small Business - Smart Solutions


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How to get started in social media if you're a small business

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  • Catagories:Social Networking – LinkedIn,Facebook, MySpaceSocial Bookmarking- Digg, De.lic.ous, StubleUponSocial NewsMicroblogging - TwitterPhoto/Video Sharing – Flickr, YouTube, Vimeo, Ustream, SlideshareReview sitesBlog Platforms - Wordpress and BloggerWikisRSSThe Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path.My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.The inspiration for its inception derived from a consistent observation of top-down methodologies and practices of brands, professional and personal, employed to create a presence on the social Web. Simply stated, brands focused on building presences in the most popular communities without regard to how they would attract inhabitants and ultimately interact, let alone whether or not their core ambassadors were present.The Conversation Prism suggested a reversal in this approach, instead inspiring a bottom-up strategy that promoted social research, mapping, and ethnography. This inceptive sociological fieldwork would change everything and provide the insight necessary to develop an enlightened and cultured Social Media program that could potentially humanize the brand and foster relationships and engender emissaries to carry goodwill across the social web.People aren’t lured into relationships simply because you cast the bait to reel them into a conversation.Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fan page on Facebook or a group on LinkedIn. The dual definition of transparency serves very different forms of both genuine and hollow separated by intent and impression. Relationships are measured in the value, action, and sentiment that others take away from each conversation. Talking “at” or responding without merit, intelligence, or quality grossly underestimates the people you’re hoping to befriend and influence.If participation were this simple, then perhaps everyone would excel as a Social Media “expert.”See, it’s the difference between community and a halfway house; one will flourish, while the other will shelter transients, never building a thriving citizenry.Identifying connected communities and observing the themes and culture of each provide entrance into the personification necessary to foster a genuine and equal ecosystem for dialogue.It’s about bringing information and solutions to people where they congregate before attempting to host their attention on your terms.The art of conversations is mastered through both the practice of hearing AND listening.I hear you. I’m listening to you. I understand. Drink it in… identify opportunities to engage, but more importantly, experience the nature, dynamic, ambience, and emotion in order to sincerely and intelligently empathize and converse as a peer.
  • You can accelerate or quickly decline your brand value with Social Media (even without being involved). Your audience is already having the conversation…it’s just a matter of you listening and responding.
  • Choosing to participate assumes that: • You want to listen to your customers. • You value their feedback about the post-purchase experience. • You have the ability to partake in social media (skills, manpower) • You can handle the negative comments without derailing focus.
  • Choosing to participate assumes that: • You want to listen to your customers. • You value their feedback about the post-purchase experience. • You have the ability to partake in social media (skills, manpower) • You can handle the negative comments without derailing focus.As you can imagine, the days of hard sales are over.\\** Make sure content is portable so it can become viral….
  • 2) Listen and learn….learn what a #hashtag and a RT is, learn about following and
  • 2) Listen and learn….learn what a #hashtag and a RT is, learn about following and
  • 2) Listen and learn….learn what a #hashtag and a RT is, learn about following and
  • *** Use an URL shortner!
  • *** Use an URL shortner!
  • *** Use an URL shortner!
  • Social Media For Small Business - Smart Solutions

    1. 1. (Social Media for Small Biz)
    2. 2. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia (What is Social Media?)
    3. 3. (The Conversation Prism)
    4. 4. (Social Media in Plain English)
    5. 5. • 77% read blogs • YouTube’s demographic is age 18- • 39% subscribe to RSS feeds 55 – 51 percent of users visit YouTube weekly. • 57% have joined a social network – 52 percent share videos with friends & • 55% have uploaded photos colleagues. • 83% have watched online video clips • Twitter is the fastest growing • Facebook has 200 million users community site with a 1382% around the globe. increase in visits from 2/08 to 2/09 – 60 million in the United States – 42% of those users are 35-49 – 100 million+ use it every day – Fastest growing demographic is those age 35 and older. (Your audience is already there)
    6. 6. (The BIG players)
    7. 7. (How Google SERPs use it)
    8. 8. (How Google SERPs use it)
    9. 9. (How Google SERPs use it)
    10. 10. • 14% of people trust ads, while 78% trust recommendations of fellow consumers. (Why?)
    11. 11. Social media is bridging the gap between marketing (brand expectation and promise) and operations (deliver and outcome). Purchase Purchase Post-Purchase Consideration Experience Decision (What it means for business…)
    12. 12. • Listen to what your customers are saying • Engage them in conversations • Provide direct customer service • Gain valuable insight to fuel improvement • Create and share interesting content • Niche-related information (Benefits of Social Media)
    13. 13. • Reveal a personality behind your brand • Build your network • Ultimately, direct traffic to your blog and website, increase sales • Create viral messages and campaigns • Can become a trusted advisor • ….Did I mention that it’s low cost? (Benefits of Social Media)
    14. 14. DON’T DO Scrap your business plan from one Listen to your audience poor review Fake it or be deceitful in your content Be honest and transparent Try to delete every negative comment. Attempts at censorship Loosen some control are not tolerated. Jump in without listening to the Assign a strategy and personnel conversation or having a plan. (Principles for Participation)
    15. 15. DON’T DO Be a spammer. People will ignore Respect the individual what’s irrelevant and intrusive Let your accounts go stagnant. No Participate by posting original, new material reads “I don’t care.” timely and interesting content Obsess over negativism or out- Foster a positive culture. Happy spoken critics that thrive on employees and satisfied combative dialogue customers are your most powerful brand advocates (Principles for Participation)
    16. 16. Know your clients – Who are they? – Where are they? – What do they want? – How do they decide? – Where do they get their information? – Do they use social media? (Like any other marketing)
    17. 17. How To Start
    18. 18. 1) Register your profiles with Social Media sites. (They’re kind of like domains, get them while you can!) 2) Listen to online conversations 1) Twitter Search 2) Google Alerts 3) LinkedIn and Yahoo! Answers (Practical Tips to START)
    19. 19. 3) Create a strategy - Assign goals, personnel, and plan for content creation, management and delivery. (Practical Tips to START)
    20. 20. 3) Build Business Pages and Content - LinkedIn Company Page - Facebook Fan Page - Twitter Business Account (custom background recommended) - Setup a company blog ( (Practical Tips to START)
    21. 21. 4) Measure Impact - Web Analytics, Page visitors, views, custom filters - # of blog posts, tweets, videos, photos - # of Facebook fans/friends, Twitter followers, RSS Subscriptions - # of times content is linked to, Digged, bookmarked, reposted, retweeted. (Practical Tips to START)
    22. 22. “For companies, resistance to social media is futile, millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” (B.L. Ochman – Business Week, February 2009)
    23. 23. Local Business Examples (Practical Tips to START)