Top 5 Reasons a Business Should Blog
1. To engage and connect with your target audience and
industry leaders.
2. Build exper<se, credibility or authority on a subject.
3. Share knowledge or insight.
4. To market / promote a product, service or philosophy
5. Gain valuable feedback.

Top 5 Ways to Market a Blog
1. Perform keyword research
2. On page SEO of blog posts
3. Building incoming links
4. Social marke<ng of posts
5. RSS feeds, trackbacks

4 Reasons to Blog with SEO in Mind
1. Builds content on a website.
2. Gain valuable backlinks.
3. Improve search rankings.
4. Brand awareness.

Metrics for Evalua<ng Blog Performance
1. Blog traffic
2. Referring traffic from the blog to the website
3. Organic keyword rankings
4. Backlinks to blog
5. Social media impact

Monitor Traffic to the Blog
• Total visits
• Pages per visit
• Bounce rates
• % new visits

Monitor Traffic from the Blog to the Website
• Total visits
• Pages per visit
• Bounce rates
• % new visits
• Revenue generated/goals accomplished

Metrics for Evalua<ng Blog Performance

Blog Performance: How else do you determine if a
blog post was successful?
• Generates direct
messages and “retweets”
on TwiUer
• It receives comments
• “One‐off” discussions are
started
• The post is virally
promoted through Digg,
Delicious or other social
media bookmarking sites