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Smart Group - Blogging for Business

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Meg Thompson of Audette Media (responsible for Social Media of Zappos.com) spoke about business blogging.

Meg Thompson of Audette Media (responsible for Social Media of Zappos.com) spoke about business blogging.

Published in: Technology

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Transcript

  • 1. Top
5
Reasons
a
Business
Should
Blog
 1.  To
engage
and
connect
with
your
target
audience
and
 industry
leaders.
 2.  Build
exper<se,
credibility
or
authority
on
a
subject.
 3.  Share
knowledge
or
insight.
 4.  To
market
/
promote
a
product,
service
or
philosophy
 5.  Gain
valuable
feedback.

  • 2. Top
5
Ways
to
Market
a
Blog
 1.  Perform
keyword
research
 2.  On
page
SEO
of
blog
posts
 3.  Building
incoming
links
 4.  Social
marke<ng
of
posts
 5.  RSS
feeds,
trackbacks

  • 3. 4
Reasons
to
Blog
with
SEO
in
Mind
 1.  Builds
content
on
a
website.
 2.  Gain
valuable
backlinks.
 3.  Improve
search
rankings.
 4.  Brand
awareness.

  • 4. Metrics
for
Evalua<ng
Blog
Performance
 1.  Blog
traffic

 2.  Referring
traffic
from
the
blog
to
the
website
 3.  Organic
keyword
rankings
 4.  Backlinks
to
blog
 5.  Social
media
impact

  • 5. Monitor
Traffic
to
the
Blog
 •  Total
visits
 •  Pages
per
visit
 •  Bounce
rates
 •  %
new
visits

  • 6. Monitor
Traffic
from
the
Blog
to
the
Website
 •  Total
visits
 •  Pages
per
visit
 •  Bounce
rates
 •  %
new
visits
 •  Revenue
generated/goals
accomplished

  • 7. Metrics
for
Evalua<ng
Blog
Performance

  • 8. Blog
Performance:

How
else
do
you
determine
if
a
 blog
post
was
successful?
 •  Generates
direct
 messages
and
“retweets”
 on
TwiUer
 •  It
receives
comments
 •  “One‐off”
discussions
are
 started
 •  The
post
is
virally
 promoted
through
Digg,
 Delicious
or
other
social
 media
bookmarking
sites