Smart Group - Linkbuilding for SEO
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Smart Group - Linkbuilding for SEO

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    Smart Group - Linkbuilding for SEO Smart Group - Linkbuilding for SEO Presentation Transcript

    • (Link building for SEO)
    • History of Links – Why It’s Important
      Types of Links
      Good vs. Bad Links
      Finding Quality Links
      Links for Traffic vs. Links for SEO
      (Summary)
    • Internal Content Structure (Siloing)
      Myths Around Linkbuilding
      Techniques For Asking For A Link
      Link Bait (Viral Content)
      (Summary)
    • Origin concept of a ‘hyperlink’ was created in an article by Vannevar Bush “As We May Think”… in 1945 (Wikipedia)
      Vannevar Bush 1945
      (A History)
    • Links are the currency of the internet. Google results are delivered based on perceived relevance to a search query….
      Plain English = “Survival of the Most Relevant”
      Technical = Larry Page (PR Formula)
      (Why Do We Care?)
    • “…at least 130 + other factors.”
      (Larry Page Rank Formula)
    • The Last Five Years
      Source: Nielsen NetRatings
      (The Engines)
    • Search engines discover new content via links
      Links are signs of trust
      Trust can aggregate into authority
      Authority can influence rank
      Users associate rank with quality
      Trust + authority + rank + quality = relevancy, which is a key factor in conversion
      (Why Links?)
    • Inbound:
      A client links to your site from their site
      You comment on a blog with a link to an onsite article
      The national AAF organization links to your business
      Outbound/External
      You link to Wikipedia
      You link to your partner sites
      Internal
      Link to your contact form
      (Types ofLinks)
    • Good = White Hat
      “Important, authoritative people need to say something (preferably with your keywords) about you (as many as possible). Credit is given to quantity and QUALITY.”
      (Good vs. Bad Links)
    • Bad = Black Hat
      “Used to spam Google and can get you kicked out of the index in a jiffy. Techniques include: doorway pages, link farms, cloaking.”
      (Good vs. Bad Links)
    • Courtesy of Audette Media
      (Finding Quality Links)
    • (Exercise)
      Pick a neighbor and work together to make a list of five prospective links for your site (for each of you!)
    • (Traffic vs. SEO)
      Not all good links are strictly for SEO, even ‘no follow’ links are worth pursuing if they drive traffic to your site, which end up in conversions!
      blogs, Twitter, Facebook, etc.
      Check for no follow links!
    • Content Trees
      Cars
      (StrategicContent Structure)
    • Content Trees
      Cars
      Chevy
      (StrategicContent Structure)
    • Content Trees
      Cars
      Chevy
      Corvette
      (StrategicContent Structure)
    • Content Trees
      Cars
      Chevy
      Corvette
      Convertible
      (StrategicContent Structure)
    • Myth #1
      Linking to other sites will ‘leak’ your Page Rank and you shouldn’t do it.
      VERDICT  MYTH!
      (Mythbusters)
    • Myth #2
      Don't get links from low PR sites
      VERDICT  MYTH!
      (Mythbusters)
    • Myth #3
      Don’t Buy Links
      VERDICT  BE CAREFUL
      (Mythbusters)
    • How Google can tell Paid Links
      Labels/content in proximity to Ads/Sponsors
      Information on the page “how to buy a link.”
      Relevance of nearby links/copy.
      Paid agency code footprint.
      Someone reports you.
      (Mythbusters)
    • Safe Examples of Paid Links
      Ask bloggers for reviews of your product.
      Sponsor a site, event or contest.
      Donate to a site, event or contest.
      Create a contest where entries require a post or link back.
      (Mythbusters)
    • Yahoo Site Explorer
      Firefox Plugins Like:
      SEO Book
      Search Quake
      Web Analytics
      (Who Links To You?)
    • Personal is better (than automated)
      Be specific where the link should be (niche related)
      Provide anchor text (ex: read more on linkbuilding vs. Smart Solutions Link Building Techniques) and alt text
      Double check web address/URL provided
      (Asking for a Link)
    • The best way to build links is to create something that others want to link to!
      (Build Links During A Recession)
    • A great example of link bait: SEO Book’s 101 Ways To Build Link Popularity
      Create a ‘List’, quality content, surveys, join the chamber, blog, DMOZ, old fashioned PR, VIDEO!, tools, contents, giveaways, samples, white paper download, extension or plugin, interviews, games, controversial content, events.
      (Link Bait)
    • Where to start a Link building Campaign; http://www.linkbuildingblog.com/2006/08/order_matters_s.html
      Advanced Link Building; http://www.seomoz.org/articles/advanced-link-building.php
      Link Development vs. Traffic Development and Staying with the Times http://www.webmasterworld.com/forum12/3047.htm
      The Right honorable Matt Cutts on Link baiting; http://mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/
      Unconventional Link building techniqueshttp://www.seobook.com/archives/000895.shtml
      Link Building Fundamentals: A Primerhttp://www.audettemedia.com/link-building
      (Link Resources)
    • Like blogging, link building is a slow process with many rewards.
      Be creative! Give something to get something typically works.
      Play nice, play by Google’s rules and don’t risk getting booted by Matt Cutts!
      Make a goal – write it now!
      (Final Thoughts)