Screencast i ng and Podcast i ng   <ul><li>Experience of the Yale Medical Library </li></ul>Lei Wang October 24, 2008 Wall...
Outline <ul><li>Why this project? </li></ul><ul><li>Project overview and demo </li></ul><ul><li>Cost and cost-effectivenes...
Why this project?
User community
User community
“ We wanted to go to your classes, but we’re kinda stuck here.”
The new digital library environment
Electronic resource expenditure at Yale Medical Library
Electronic resource expenditure at Yale Medical Library
Gate counts at Yale Medical Library
In-library patrons
In-library patrons
A new generation of users
A new generation of users
Why this project? <ul><li>Decentralized, busy user community with a relatively small student population </li></ul><ul><li>...
Project overview
<ul><ul><li>Created 50+ online video tutorials about the most frequently taught library skills; </li></ul></ul><ul><ul><li...
Demo
Cost
Budget Constraints
Media production software Camtasia Studio Audacity Quicktime Pro
Media file and feed hosting services Libsyn Blogger Feedburner
Statistics services Libsyn Feedburner
Hardware Microphone and accessories
$500
Staff time
1 hour per minute of video
Cost <ul><li>You can use free tools or tools with minimum cost to do a screencast / podcast project; </li></ul><ul><li>On ...
Cost-effectiveness
What are we trying to measure? <ul><li>Did they need what we delivered? </li></ul><ul><li>Did they get what we delivered w...
Two kinds of usage data <ul><li>Media file download / access statistics </li></ul><ul><li>Feed / subscription statistics <...
Download statistics from Libsyn for mov / m4v files
Download statistics from Statcounter for swf files
47,275 downloads!
Subscriber statistics from Feedburner
Subscriber statistics from Feedburner
Subscriber statistics from Feedburner
Subscriber downloads VS. non-subscriber downloads
Total video downloads VS. reference & education activities
Campus IPs VS non-campus IPs
Video downloads from campus IPs VS. reference & education activities
Video production hours VS. instructor hours
Cost-effectiveness <ul><li>Compared with traditional reference and education statistics, screencast / podcast projects pro...
Tips and tricks
Content is  king.
Plan   well.
Length  matters.
“ I shall be so brief that I have already finished.” -- Salvador Dalí
Recommendations <ul><li>About 1 – 3 minutes is best. </li></ul><ul><li>Ask yourself: what can I teach in 1 – 3 minutes? </...
Size  matters. Tips and tricks
Screen resolution statistics from Google Analytics
Recommendations <ul><li>Don’t make your users scroll. </li></ul><ul><li>Use 640 x 480 for podcast compatibility. </li></ul...
Nobody likes to be  lectured to.
“ This tutorial demonstrates the subject heading search function of the Orbis catalog ...” “ In this tutorial, I am going ...
Recommendation <ul><li>Use an informal, familiar, first-person tone.  </li></ul><ul><li>Please, no librarian-speak. </li><...
Audio quality matters.
Recommendations <ul><li>Use a uni-directional USB mic. </li></ul><ul><li>Learn to use your software applications’ noise re...
File size or  video quality?
Connection speed statistics from Google Analytics
Recommendations <ul><li>Use mono audio only. </li></ul><ul><li>The less motion in your video, the smaller the file size. <...
Tips and tricks <ul><li>Content is king, so plan well. </li></ul><ul><li>1 - 3 minutes long is best. </li></ul><ul><li>Use...
Outline <ul><li>Why this project? </li></ul><ul><li>Project overview and demo </li></ul><ul><li>Cost and cost-effectivenes...
Happy screencasting and podcasting!
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Screencasting and Podcasting: Experience of the Yale Medical Library

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Presentation at the Connecticut Library Association Program on October 24, 2008.

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Screencasting and Podcasting: Experience of the Yale Medical Library

  1. 1. Screencast i ng and Podcast i ng <ul><li>Experience of the Yale Medical Library </li></ul>Lei Wang October 24, 2008 Wallingford, CT
  2. 2. Outline <ul><li>Why this project? </li></ul><ul><li>Project overview and demo </li></ul><ul><li>Cost and cost-effectiveness </li></ul><ul><li>Tips and tricks </li></ul>
  3. 3. Why this project?
  4. 4. User community
  5. 5. User community
  6. 6. “ We wanted to go to your classes, but we’re kinda stuck here.”
  7. 7. The new digital library environment
  8. 8. Electronic resource expenditure at Yale Medical Library
  9. 9. Electronic resource expenditure at Yale Medical Library
  10. 10. Gate counts at Yale Medical Library
  11. 11. In-library patrons
  12. 12. In-library patrons
  13. 13. A new generation of users
  14. 14. A new generation of users
  15. 15. Why this project? <ul><li>Decentralized, busy user community with a relatively small student population </li></ul><ul><li>The new digital environment at medical libraries </li></ul><ul><li>A new generation of users </li></ul>
  16. 16. Project overview
  17. 17. <ul><ul><li>Created 50+ online video tutorials about the most frequently taught library skills; </li></ul></ul><ul><ul><li>Distributed the tutorials in Flash as well as the iPod compatible formats; </li></ul></ul><ul><ul><li>Collected and analyzed usage data for these tutorials. </li></ul></ul>What we did
  18. 18. Demo
  19. 19. Cost
  20. 20. Budget Constraints
  21. 21. Media production software Camtasia Studio Audacity Quicktime Pro
  22. 22. Media file and feed hosting services Libsyn Blogger Feedburner
  23. 23. Statistics services Libsyn Feedburner
  24. 24. Hardware Microphone and accessories
  25. 25. $500
  26. 26. Staff time
  27. 27. 1 hour per minute of video
  28. 28. Cost <ul><li>You can use free tools or tools with minimum cost to do a screencast / podcast project; </li></ul><ul><li>On average, expect to spend 1 hour of staff time for 1 minute of video. </li></ul>
  29. 29. Cost-effectiveness
  30. 30. What are we trying to measure? <ul><li>Did they need what we delivered? </li></ul><ul><li>Did they get what we delivered when they needed it? </li></ul><ul><li>Did they learn from what we delivered after they got it? </li></ul>
  31. 31. Two kinds of usage data <ul><li>Media file download / access statistics </li></ul><ul><li>Feed / subscription statistics </li></ul>
  32. 32. Download statistics from Libsyn for mov / m4v files
  33. 33. Download statistics from Statcounter for swf files
  34. 34. 47,275 downloads!
  35. 35. Subscriber statistics from Feedburner
  36. 36. Subscriber statistics from Feedburner
  37. 37. Subscriber statistics from Feedburner
  38. 38. Subscriber downloads VS. non-subscriber downloads
  39. 39. Total video downloads VS. reference & education activities
  40. 40. Campus IPs VS non-campus IPs
  41. 41. Video downloads from campus IPs VS. reference & education activities
  42. 42. Video production hours VS. instructor hours
  43. 43. Cost-effectiveness <ul><li>Compared with traditional reference and education statistics, screencast / podcast projects prove to be cost-effective. </li></ul>
  44. 44. Tips and tricks
  45. 45. Content is king.
  46. 46. Plan well.
  47. 47. Length matters.
  48. 48. “ I shall be so brief that I have already finished.” -- Salvador Dalí
  49. 49. Recommendations <ul><li>About 1 – 3 minutes is best. </li></ul><ul><li>Ask yourself: what can I teach in 1 – 3 minutes? </li></ul><ul><li>If your video HAS to be longer, use TOC menus. </li></ul>
  50. 50. Size matters. Tips and tricks
  51. 51. Screen resolution statistics from Google Analytics
  52. 52. Recommendations <ul><li>Don’t make your users scroll. </li></ul><ul><li>Use 640 x 480 for podcast compatibility. </li></ul><ul><li>Use the “zoom-and-pan”, “auto-pan”, or “smart-focus” features in screencast software to solve screen size problems. </li></ul>
  53. 53. Nobody likes to be lectured to.
  54. 54. “ This tutorial demonstrates the subject heading search function of the Orbis catalog ...” “ In this tutorial, I am going to show you how to find a book in the library by subject ...”
  55. 55. Recommendation <ul><li>Use an informal, familiar, first-person tone. </li></ul><ul><li>Please, no librarian-speak. </li></ul>
  56. 56. Audio quality matters.
  57. 57. Recommendations <ul><li>Use a uni-directional USB mic. </li></ul><ul><li>Learn to use your software applications’ noise reduction or audio enhancement features. </li></ul><ul><li>Practice, practice, practice! </li></ul>
  58. 58. File size or video quality?
  59. 59. Connection speed statistics from Google Analytics
  60. 60. Recommendations <ul><li>Use mono audio only. </li></ul><ul><li>The less motion in your video, the smaller the file size. </li></ul><ul><li>About 1 MB per minute of video is the norm. </li></ul>
  61. 61. Tips and tricks <ul><li>Content is king, so plan well. </li></ul><ul><li>1 - 3 minutes long is best. </li></ul><ul><li>Use 640 x 480 screen size. </li></ul><ul><li>Use an informal, familiar, first-person tone. </li></ul><ul><li>Spend time improving audio quality. </li></ul><ul><li>Balance file size and video quality. </li></ul>
  62. 62. Outline <ul><li>Why this project? </li></ul><ul><li>Project overview and demo </li></ul><ul><li>Cost and cost-effectiveness </li></ul><ul><li>Tips and tricks </li></ul>
  63. 63. Happy screencasting and podcasting!

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