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Screencasting and Podcasting: Experience of the Yale Medical Library

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Presentation at the Connecticut Library Association Program on October 24, 2008.

Presentation at the Connecticut Library Association Program on October 24, 2008.

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    Podcast & Talk Host Mastery is a Resource Guide, Industry Directory and ‘How To’ Handbook for Podcasters, Radio Talk Hosts, Video-casters, Teleseminar Leaders and Webcasters. Visit http://TalkMastery.Info
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Screencasting and Podcasting: Experience of the Yale Medical Library Screencasting and Podcasting: Experience of the Yale Medical Library Presentation Transcript

  • Screencast i ng and Podcast i ng
    • Experience of the Yale Medical Library
    Lei Wang October 24, 2008 Wallingford, CT
  • Outline
    • Why this project?
    • Project overview and demo
    • Cost and cost-effectiveness
    • Tips and tricks
  • Why this project?
  • User community
  • User community
  • “ We wanted to go to your classes, but we’re kinda stuck here.”
  • The new digital library environment
  • Electronic resource expenditure at Yale Medical Library
  • Electronic resource expenditure at Yale Medical Library
  • Gate counts at Yale Medical Library
  • In-library patrons
  • In-library patrons
  • A new generation of users
  • A new generation of users
  • Why this project?
    • Decentralized, busy user community with a relatively small student population
    • The new digital environment at medical libraries
    • A new generation of users
  • Project overview
      • Created 50+ online video tutorials about the most frequently taught library skills;
      • Distributed the tutorials in Flash as well as the iPod compatible formats;
      • Collected and analyzed usage data for these tutorials.
    What we did
  • Demo
  • Cost
  • Budget Constraints
  • Media production software Camtasia Studio Audacity Quicktime Pro
  • Media file and feed hosting services Libsyn Blogger Feedburner
  • Statistics services Libsyn Feedburner
  • Hardware Microphone and accessories
  • $500
  • Staff time
  • 1 hour per minute of video
  • Cost
    • You can use free tools or tools with minimum cost to do a screencast / podcast project;
    • On average, expect to spend 1 hour of staff time for 1 minute of video.
  • Cost-effectiveness
  • What are we trying to measure?
    • Did they need what we delivered?
    • Did they get what we delivered when they needed it?
    • Did they learn from what we delivered after they got it?
  • Two kinds of usage data
    • Media file download / access statistics
    • Feed / subscription statistics
  • Download statistics from Libsyn for mov / m4v files
  • Download statistics from Statcounter for swf files
  • 47,275 downloads!
  • Subscriber statistics from Feedburner
  • Subscriber statistics from Feedburner
  • Subscriber statistics from Feedburner
  • Subscriber downloads VS. non-subscriber downloads
  • Total video downloads VS. reference & education activities
  • Campus IPs VS non-campus IPs
  • Video downloads from campus IPs VS. reference & education activities
  • Video production hours VS. instructor hours
  • Cost-effectiveness
    • Compared with traditional reference and education statistics, screencast / podcast projects prove to be cost-effective.
  • Tips and tricks
  • Content is king.
  • Plan well.
  • Length matters.
  • “ I shall be so brief that I have already finished.” -- Salvador Dalí
  • Recommendations
    • About 1 – 3 minutes is best.
    • Ask yourself: what can I teach in 1 – 3 minutes?
    • If your video HAS to be longer, use TOC menus.
  • Size matters. Tips and tricks
  • Screen resolution statistics from Google Analytics
  • Recommendations
    • Don’t make your users scroll.
    • Use 640 x 480 for podcast compatibility.
    • Use the “zoom-and-pan”, “auto-pan”, or “smart-focus” features in screencast software to solve screen size problems.
  • Nobody likes to be lectured to.
  • “ This tutorial demonstrates the subject heading search function of the Orbis catalog ...” “ In this tutorial, I am going to show you how to find a book in the library by subject ...”
  • Recommendation
    • Use an informal, familiar, first-person tone.
    • Please, no librarian-speak.
  • Audio quality matters.
  • Recommendations
    • Use a uni-directional USB mic.
    • Learn to use your software applications’ noise reduction or audio enhancement features.
    • Practice, practice, practice!
  • File size or video quality?
  • Connection speed statistics from Google Analytics
  • Recommendations
    • Use mono audio only.
    • The less motion in your video, the smaller the file size.
    • About 1 MB per minute of video is the norm.
  • Tips and tricks
    • Content is king, so plan well.
    • 1 - 3 minutes long is best.
    • Use 640 x 480 screen size.
    • Use an informal, familiar, first-person tone.
    • Spend time improving audio quality.
    • Balance file size and video quality.
  • Outline
    • Why this project?
    • Project overview and demo
    • Cost and cost-effectiveness
    • Tips and tricks
  • Happy screencasting and podcasting!