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Screencasting and Podcasting: Experience of the Yale Medical Library
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Screencasting and Podcasting: Experience of the Yale Medical Library

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Presentation at the Connecticut Library Association Program on October 24, 2008.

Presentation at the Connecticut Library Association Program on October 24, 2008.

Published in: Education, Technology

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Transcript

  • 1. Screencast i ng and Podcast i ng
    • Experience of the Yale Medical Library
    Lei Wang October 24, 2008 Wallingford, CT
  • 2. Outline
    • Why this project?
    • Project overview and demo
    • Cost and cost-effectiveness
    • Tips and tricks
  • 3. Why this project?
  • 4. User community
  • 5. User community
  • 6. “ We wanted to go to your classes, but we’re kinda stuck here.”
  • 7. The new digital library environment
  • 8. Electronic resource expenditure at Yale Medical Library
  • 9. Electronic resource expenditure at Yale Medical Library
  • 10. Gate counts at Yale Medical Library
  • 11. In-library patrons
  • 12. In-library patrons
  • 13. A new generation of users
  • 14. A new generation of users
  • 15. Why this project?
    • Decentralized, busy user community with a relatively small student population
    • The new digital environment at medical libraries
    • A new generation of users
  • 16. Project overview
  • 17.
      • Created 50+ online video tutorials about the most frequently taught library skills;
      • Distributed the tutorials in Flash as well as the iPod compatible formats;
      • Collected and analyzed usage data for these tutorials.
    What we did
  • 18. Demo
  • 19. Cost
  • 20. Budget Constraints
  • 21. Media production software Camtasia Studio Audacity Quicktime Pro
  • 22. Media file and feed hosting services Libsyn Blogger Feedburner
  • 23. Statistics services Libsyn Feedburner
  • 24. Hardware Microphone and accessories
  • 25. $500
  • 26. Staff time
  • 27. 1 hour per minute of video
  • 28. Cost
    • You can use free tools or tools with minimum cost to do a screencast / podcast project;
    • On average, expect to spend 1 hour of staff time for 1 minute of video.
  • 29. Cost-effectiveness
  • 30. What are we trying to measure?
    • Did they need what we delivered?
    • Did they get what we delivered when they needed it?
    • Did they learn from what we delivered after they got it?
  • 31. Two kinds of usage data
    • Media file download / access statistics
    • Feed / subscription statistics
  • 32. Download statistics from Libsyn for mov / m4v files
  • 33. Download statistics from Statcounter for swf files
  • 34. 47,275 downloads!
  • 35. Subscriber statistics from Feedburner
  • 36. Subscriber statistics from Feedburner
  • 37. Subscriber statistics from Feedburner
  • 38. Subscriber downloads VS. non-subscriber downloads
  • 39. Total video downloads VS. reference & education activities
  • 40. Campus IPs VS non-campus IPs
  • 41. Video downloads from campus IPs VS. reference & education activities
  • 42. Video production hours VS. instructor hours
  • 43. Cost-effectiveness
    • Compared with traditional reference and education statistics, screencast / podcast projects prove to be cost-effective.
  • 44. Tips and tricks
  • 45. Content is king.
  • 46. Plan well.
  • 47. Length matters.
  • 48. “ I shall be so brief that I have already finished.” -- Salvador Dalí
  • 49. Recommendations
    • About 1 – 3 minutes is best.
    • Ask yourself: what can I teach in 1 – 3 minutes?
    • If your video HAS to be longer, use TOC menus.
  • 50. Size matters. Tips and tricks
  • 51. Screen resolution statistics from Google Analytics
  • 52. Recommendations
    • Don’t make your users scroll.
    • Use 640 x 480 for podcast compatibility.
    • Use the “zoom-and-pan”, “auto-pan”, or “smart-focus” features in screencast software to solve screen size problems.
  • 53. Nobody likes to be lectured to.
  • 54. “ This tutorial demonstrates the subject heading search function of the Orbis catalog ...” “ In this tutorial, I am going to show you how to find a book in the library by subject ...”
  • 55. Recommendation
    • Use an informal, familiar, first-person tone.
    • Please, no librarian-speak.
  • 56. Audio quality matters.
  • 57. Recommendations
    • Use a uni-directional USB mic.
    • Learn to use your software applications’ noise reduction or audio enhancement features.
    • Practice, practice, practice!
  • 58. File size or video quality?
  • 59. Connection speed statistics from Google Analytics
  • 60. Recommendations
    • Use mono audio only.
    • The less motion in your video, the smaller the file size.
    • About 1 MB per minute of video is the norm.
  • 61. Tips and tricks
    • Content is king, so plan well.
    • 1 - 3 minutes long is best.
    • Use 640 x 480 screen size.
    • Use an informal, familiar, first-person tone.
    • Spend time improving audio quality.
    • Balance file size and video quality.
  • 62. Outline
    • Why this project?
    • Project overview and demo
    • Cost and cost-effectiveness
    • Tips and tricks
  • 63. Happy screencasting and podcasting!