The Product Management Discipline A Product Manager’s View from Malaysia Ver 1.0

Who am I Senior Product Manager in JobStreet.com, based in Kuala Lumpur Malaysia. http://www.linkedin.com/in/weekhang http:// twitter.com/weekhang http://facebook.com/wkteoh http://productmatters.blogspot.com/

Senior Product Manager in JobStreet.com, based in Kuala Lumpur Malaysia.

http://www.linkedin.com/in/weekhang

http:// twitter.com/weekhang

http://facebook.com/wkteoh

http://productmatters.blogspot.com/

What is this about Wisdom of product management, which I can testify to be the golden truth after 8 years in product management and development.

Wisdom of product management, which I can testify to be the golden truth after 8 years in product management and development.

Our success criteria #1 Our success depend upon understanding of human behavior. There are no “logic” in human behavior, but there are patterns. As Product Managers we must learn to recognize patterns, NOT adhering to logic.

Our success depend upon understanding of human behavior.

There are no “logic” in human behavior, but there are patterns.

As Product Managers we must learn to recognize patterns, NOT adhering to logic.

3 Essential Skills Marketing Problem-solving Leadership

Marketing

Problem-solving

Leadership

Marketing Know where the opportunities are

Know which customer to serve Where businesses tend to focus on after a while… The reality – gives a different perspective of what we should focus on Breaking our back to satisfy satiated customers. Ouch! Here lies the biggest opportunities! Over-served Under-served Never served Never served Under-served Over-served

Eliminate forces against us

Problem Solving We solve problems through the science of designing softwares

Design product to meet needs

Product - Standardize or Customize? We STANDARDIZE whenever POSSIBLE. We CUSTOMIZE when ABSOLUTELY REQUIRED. Why standardize? Because it will reduce cost of confusion, development, service, support and the list goes on and on! Why customize? Because it will give us a significant competitive advantage.

We STANDARDIZE whenever POSSIBLE.

We CUSTOMIZE when ABSOLUTELY REQUIRED.

Why standardize?

Because it will reduce cost of confusion, development, service, support and the list goes on and on!

Why customize?

Because it will give us a significant competitive advantage.

Leadership The key principle…

Master of Influence You must be a master in influence to be successful as a product manager. As a product manager – we lead and manage by influence, not by control.

You must be a master in influence to be successful as a product manager.

As a product manager – we lead and manage by influence, not by control.

This deck will improve and evolve Look for updates on http://productmatters.blogspot.com/

Look for updates on http://productmatters.blogspot.com/