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POLS 3620 - French luxury products in China (Chan Ka Kei & Wong Ka Man)

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POLS 3620 Contemporary Europe and Asia Presentation - How do the French luxury products reflect the interaction between France and China?

POLS 3620 Contemporary Europe and Asia Presentation - How do the French luxury products reflect the interaction between France and China?

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  • 1.  What are the French luxury products? Chan Ka Kei 07002548
  • 2. FASHIONABLE SUCCESS HIGH SOCIAL STATUS ELEGANTE RICH FAMOUS HIGH CLASS Chan Ka Kei 07002548
  • 3.  How does the French luxury products influence the society of China? i. A medium to show off the purchasing power in China – A change in the more individualistic value system • One child policy → the 2nd generation of wealth – A culture of “face” Chan Ka Kei 07002548
  • 4.  How does the French luxury products influence the society of China? ii. A way to raise up their social status – The desire for enhancing their soical status and visibility by an association with famous brand names. Chan Ka Kei 07002548
  • 5.  How does the French luxury products influence the society of China? iii. A medium to impress others – An embedded gift-giving culture in China • Chinese bureaucracies system, giving gifts to those who helped you to set up your business • 28% of the luxury consumed for speacial gift for commercial relations. Chan Ka Kei 07002548
  • 6.  How does the Chinese culture influence the French luxury products? i. Chinese culture in the French luxury goods Chan Ka Kei 07002548
  • 7.  How does the Chinese culture and values influence the French luxury products? ii. Chinese Traditional values are added in the design of French luxury goods Chan Ka Kei 07002548
  • 8.  How does the French luxury product influence the Chinese culture? Chan Ka Kei 07002548
  • 9.  Luxury market in China  13.5% Chinese can afford  Traditional business elite  New luxury shoppers  More than 2 billion a year  Expected grow 10% annually until 2015 Wong Ka Man 08039127
  • 10.  How luxury goods trading between France and China change France?  Earn more money: China is the 3rd of the luxury goods consumer ranking  Relocating their factories to China  Seen China as dumpling ground for out of season’s product  More and more brands produce their product base on the Chinese style Wong Ka Man 08039127
  • 11.  How French luxury goods change China?  More reliable on luxury goods  Growth of GDP Rise of COUNTERFEIT INDUSTRY Wong Ka Man 08039127
  • 12.  French response… Price of luxury goods rise since the demand rise  Start to realize “China trap” and some refuse to set up company in China e.g. Cartier  More cooperation with China e.g. Action Plan in 2009 Wong Ka Man 08039127
  • 13.  How counterfeit industry influence France?  Loss of profit  Damage in reputation  Anti-counterfeit Wong Ka Man 08039127
  • 14.  How counterfeit industry influence China  Undermined China’s “world factory” status  Loss of confidence of the foreign  Loss of confidence of the Chinese too Wong Ka Man 08039127
  • 15.  Except counterfeit, there are still other economic interaction on luxury market  Partnership and joint venture  Cooperation in training  Growth of domestic brands  Spring board to other Asian market Wong Ka Man 08039127
  • 16.  China’s open door policy open the door for the luxury industry  The luxury industry drive the interaction between western and Chinese since the new born wealthy class are unsophisticated in luxury lifestyle  However, the new born Chinese market has side effect on the traditional luxury industry  Thus, the interaction between France and China on the luxury market still continues… Wong Ka Man 08039127

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