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Snw marketing on facebook

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A short overview presentation on using facebook for Business and it's capabilities with fan pages, types of advertising, and available analytics, This presentation was put together for the MPWCC

A short overview presentation on using facebook for Business and it's capabilities with fan pages, types of advertising, and available analytics, This presentation was put together for the MPWCC

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  • 1. MARKETING WITH FACEBOOK MARCH 10, 2011 MPWCC LECTURE SERIES
  • 2. MAC VILLAGE PRODUCTIONS VIDEO PRODUCTION SOCIAL MEDIA STRATEGY & CONSULTING WEBSITE DESIGN CONTENT MANAGEMENT SYSTEM BASED - JOOMLA WORDPRESS COMMERCIAL PHOTOGRAPHY@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 3. SOCIAL CONSUMPTION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 4. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 5. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 6. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 7. SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 8. SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 9. SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 10. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 11. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 12. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 13. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 14. FACEBOOK ADVERTISING TWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 15. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 16. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 17. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 18. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 19. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 20. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 21. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 22. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 23. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 24. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 25. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 26. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COM LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS