Snw introduction to facebook for JobSeekers

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Facebook for Job Seekers Class be given at RochesterWorks.

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Snw introduction to facebook for JobSeekers

  1. 1. INTRODUCTION TO FACEBOOK APRIL 26TH, 2011
  2. 2. DISCUSSION POINTS WHAT IS SOCIAL NETWORKING? SOCIAL NETWORKING DESCRIBED WHY SHOULD YOU CARE? OVERVIEW OF FACEBOOK GETTING STARTED DEMONSTRATION HOW TO & BEST PRACTICES JOB SEEKER TIPS LISTS, PRIVACY, APPLICATIONS DEMONSTRATION@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  3. 3. SOCIAL NETWORKING? SO WHAT IS IT ANYWAY? A SERIES OF WEB 2.0 BASED WEBSITES AND TECHNOLOGIES THAT ALLOW FRIENDS TO CONNECT AND PROVIDES A PEOPLE ROADMAP TO FRIENDS OF FRIENDS! PROVIDES AN OPEN COMMUNITY THAT ALLOWS FRIENDS TO DESCRIBE, RATE AND PROVIDE COMMENTS ON VIRTUAL ANY THING OR ANY BODY.@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  4. 4. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS.@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  5. 5. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS.@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  6. 6. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS.@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  7. 7. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS.@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  8. 8. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  9. 9. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  10. 10. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  11. 11. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  12. 12. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  13. 13. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  14. 14. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  15. 15. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  16. 16. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53% CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44% BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35% POOR COMMUNICATION SKILLS - 29% LIED ABOUT QUALIFICATIONS - 24% SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  17. 17. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50% PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39% CANDIDATE WAS CREATIVE - 38% DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35% OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19% CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  18. 18. PERSONAL A SOCIAL PLACE TO RECONNECT WITH OLD AND CURRENT FRIENDS. PLACE TO TELL FRIENDS WHAT YOUR UP TO AND SHARE INFORMATION. A PLACE TO CONNECT WITH PEOPLE YOU MAY NOT KNOW. PROVIDES INSTANT UPDATES TO COMMUNITY. ALLOWS YOU TO DEFINE GROUPS AND INVITE FRIENDS AROUND TOPICS OF CHOICE. APPROXIMATELY 300 MILLION MEMBERS 12% OF ITS USERS EARN OVER $100,000 (08/09)@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  19. 19. PERSONAL A SOCIAL PLACE TO RECONNECT WITH OLD AND CURRENT FRIENDS. PLACE TO TELL FRIENDS WHAT YOUR UP TO AND SHARE INFORMATION. A PLACE TO CONNECT WITH PEOPLE YOU MAY NOT KNOW. PROVIDES INSTANT UPDATES TO COMMUNITY. ALLOWS YOU TO DEFINE GROUPS AND INVITE FRIENDS AROUND TOPICS OF CHOICE. APPROXIMATELY 300 MILLION MEMBERS 12% OF ITS USERS EARN OVER $100,000 (08/09)@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  20. 20. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  21. 21. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  22. 22. GROUPS WHAT IS A FACEBOOK GROUP? A PLACE TO SHARE INFORMATION AND OPINIONS ON ANY TOPIC OF INTEREST A PLACE THAT AN ORGANIZATION CAN CREATE AN INFORMATION SHARING PORTAL THAT’S ACCESSIBLE ANYWHERE. GROUP PROVIDE THREE DIFFERENT ACCESS LEVELS OPEN CLOSED SECRET GROUPS ARE DIFFERENT FROM PAGES IN THAT ALL POSTED CONTENT IS TIED TO THE USERS PROFILE.@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  23. 23. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: SIGNING UP FOR FACEBOOK STRUCTURE OF YOUR WALL NEWS FEED & RECENT POSTS FINDING PEOPLE ON FACEBOOK
  24. 24. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: SIGNING UP FOR FACEBOOK STRUCTURE OF YOUR WALL NEWS FEED & RECENT POSTS FINDING PEOPLE ON FACEBOOK
  25. 25. HOW-TO &BEST PRACTICES
  26. 26. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  27. 27. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  28. 28. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  29. 29. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  30. 30. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  31. 31. PROMOTE YOURSELF! SETUP ADVERTISING TARGET BY DEMOGRAPHICS ESTABLISH BUDGET MONITOR PROGRESS UPDATE YOUR PAGE REGULARLY! CREATE FACEBOOK BADGE TO PLACE ON YOUR WEBSITE OR BLOG CREATE PROMOTIONS TO ENGAGE YOUR CUSTOMER@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  32. 32. PROMOTE YOURSELF! SETUP ADVERTISING TARGET BY DEMOGRAPHICS ESTABLISH BUDGET MONITOR PROGRESS UPDATE YOUR PAGE REGULARLY! CREATE FACEBOOK BADGE TO PLACE ON YOUR WEBSITE OR BLOG CREATE PROMOTIONS TO ENGAGE YOUR CUSTOMER@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  33. 33. JOB SEEKER TIPSMAKE YOURSELF STANDOUT - FACEBOOK ADMAKE SURE YOU USE PRIVACY SETTINGS IFYOU HAVE QUESTIONABLE CONTENT.USE FACEBOOK APPS TO ENHANCE YOURPROFILE MY LINKEDIN PROFILE PROFESSIONAL PROFILE TESTIMONIALS CAREERBUILDER
  34. 34. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: DIFFERENT TYPES OF FACEBOOK PAGES FILTERS & PRIVACY FACEBOOK ADS ADDING APPLICATIONS TO YOUR FACEBOOK
  35. 35. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: DIFFERENT TYPES OF FACEBOOK PAGES FILTERS & PRIVACY FACEBOOK ADS ADDING APPLICATIONS TO YOUR FACEBOOK
  36. 36. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COM LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

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