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Mobile Marketing - Move with your Customers or Lose them!
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Mobile Marketing - Move with your Customers or Lose them!

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Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and …

Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and engage customer or find new

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  • Steve Job suggests that we have moved beyond the PC into a Post-PC with mobile devices, but while he suggests that what do the numbers really show?
  • Here we can see that global sales of desktop PC and is not only gone down but does not show a rise, while smartphones and tables are sky roketingCurrently the average use spends 81 minutes using apps and 70 mintes using mible web, which is opposite from 2010
  • Social Consumersion and the Connected Consmer
  • Newbie, Friend, Swarm, Flash, Checkin, Loyalty, Mayor
  • Jacksonvile, FL, Rochester, Buffalo, Raleigh, nc
  • Transcript

    • 1. Mobile Marketing
      Move with your customer or loose them!
      Skeeter Harris | Mac Village Productions
    • 2. post-PC Era
    • 3. Move into a Post-pc Era
      Sources: Morgan Stanly Research
      Kathy Huberty, Ehud Geblum
    • 4. Social Consumerism
      Text Century Gothic 30pt
      Bullets Use Filled Round Only
      • Example 1
      • 5. Example 2
    • Facebook deals
    • foursquare
    • 22. Quick Response Codes
      (14M U.S. Scans June 2011)
      Sources: comSore
    • 33. Quick Response Codes
      delivr Analytics
      paperlink mobile site
    • 34. Groupon
      • Business can
      • 35. Daily Deals – New Customers
      • 36. Groupon Now!
      • 37. Tool to manage deals
      • 38. Schedule daily & Now!
      • 39. Integration with foursquare
      • 40. Consumers can
      • 41. Share Deals
      • 42. Share experiences
      • 43. Buy Deals with Mobile App
    • Using mobile marketing Crab Shack
      • Increased check-ins by 300%
      • 44. 97 foursquare unlocks
      • 45. 13 facebook deals
      • 46. 2,928 Groupon deals
      • 47. Increased fb like count by 90
    • Using foursquare Auction Direct
      • Obtained visibility into walk-ins
      • 48. 35 Newbie Specials
      • 49. Increased service work!
      • 50. Resulting in 7 Car sales!
    • Using QR Codes Grossmans
      • Increased YouTube Channel Views
      • 51. Customer Satisfaction Improved
      • 52. Increase in Brand – Value Add
      • 53. Increase in fb likes
    • Watch out for pitfalls like…
      • QR Codes too big or unreadable
      • 54. Uninformed Staff on Specials
      • 55. Giving away the store!
      • 56. Alienating your existing Customers!
      • 57. Track your Groupon Transactions
    • Mobile Marketing Takeaways
      facebook deals
      a specific product
      Post about deal
      Traditional Signage
      foursquare
      Keep it simple
      Engage with tips
      Traditional Signage
      QR Codes
      Provide Value
      Exclusives
      Groupon
      Engage newbies
      Stock-up & Upsell
      USE THEM – MOST ARE FREE!!

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