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Mobile Marketing - Move with your Customers or Lose them!
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Mobile Marketing - Move with your Customers or Lose them!

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Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and …

Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and engage customer or find new

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  • Steve Job suggests that we have moved beyond the PC into a Post-PC with mobile devices, but while he suggests that what do the numbers really show?
  • Here we can see that global sales of desktop PC and is not only gone down but does not show a rise, while smartphones and tables are sky roketingCurrently the average use spends 81 minutes using apps and 70 mintes using mible web, which is opposite from 2010
  • Social Consumersion and the Connected Consmer
  • Newbie, Friend, Swarm, Flash, Checkin, Loyalty, Mayor
  • Jacksonvile, FL, Rochester, Buffalo, Raleigh, nc

Transcript

  • 1. Mobile Marketing
    Move with your customer or loose them!
    Skeeter Harris | Mac Village Productions
  • 2. post-PC Era
  • 3. Move into a Post-pc Era
    Sources: Morgan Stanly Research
    Kathy Huberty, Ehud Geblum
  • 4. Social Consumerism
    Text Century Gothic 30pt
    Bullets Use Filled Round Only
    • Example 1
    • 5. Example 2
  • Facebook deals
  • foursquare
  • 22. Quick Response Codes
    (14M U.S. Scans June 2011)
    Sources: comSore
  • 33. Quick Response Codes
    delivr Analytics
    paperlink mobile site
  • 34. Groupon
    • Business can
    • 35. Daily Deals – New Customers
    • 36. Groupon Now!
    • 37. Tool to manage deals
    • 38. Schedule daily & Now!
    • 39. Integration with foursquare
    • 40. Consumers can
    • 41. Share Deals
    • 42. Share experiences
    • 43. Buy Deals with Mobile App
  • Using mobile marketing Crab Shack
    • Increased check-ins by 300%
    • 44. 97 foursquare unlocks
    • 45. 13 facebook deals
    • 46. 2,928 Groupon deals
    • 47. Increased fb like count by 90
  • Using foursquare Auction Direct
    • Obtained visibility into walk-ins
    • 48. 35 Newbie Specials
    • 49. Increased service work!
    • 50. Resulting in 7 Car sales!
  • Using QR Codes Grossmans
    • Increased YouTube Channel Views
    • 51. Customer Satisfaction Improved
    • 52. Increase in Brand – Value Add
    • 53. Increase in fb likes
  • Watch out for pitfalls like…
    • QR Codes too big or unreadable
    • 54. Uninformed Staff on Specials
    • 55. Giving away the store!
    • 56. Alienating your existing Customers!
    • 57. Track your Groupon Transactions
  • Mobile Marketing Takeaways
    facebook deals
    a specific product
    Post about deal
    Traditional Signage
    foursquare
    Keep it simple
    Engage with tips
    Traditional Signage
    QR Codes
    Provide Value
    Exclusives
    Groupon
    Engage newbies
    Stock-up & Upsell
    USE THEM – MOST ARE FREE!!