Mobile Marketing - Move with your Customers or Lose them!
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Mobile Marketing - Move with your Customers or Lose them!

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Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and ...

Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and engage customer or find new

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  • Steve Job suggests that we have moved beyond the PC into a Post-PC with mobile devices, but while he suggests that what do the numbers really show?
  • Here we can see that global sales of desktop PC and is not only gone down but does not show a rise, while smartphones and tables are sky roketingCurrently the average use spends 81 minutes using apps and 70 mintes using mible web, which is opposite from 2010
  • Social Consumersion and the Connected Consmer
  • Newbie, Friend, Swarm, Flash, Checkin, Loyalty, Mayor
  • Jacksonvile, FL, Rochester, Buffalo, Raleigh, nc

Mobile Marketing - Move with your Customers or Lose them! Mobile Marketing - Move with your Customers or Lose them! Presentation Transcript

  • Mobile Marketing
    Move with your customer or loose them!
    Skeeter Harris | Mac Village Productions
  • post-PC Era
  • Move into a Post-pc Era
    Sources: Morgan Stanly Research
    Kathy Huberty, Ehud Geblum
  • Social Consumerism
    Text Century Gothic 30pt
    Bullets Use Filled Round Only
    • Example 1
    • Example 2
  • Facebook deals
    • Exclusive to mobile
    • Controls & Restrictions
    • 4 Types of deals
    • Individual
    • Friend
    • Loyalty
    • Charity
  • foursquare
    • Combination of
    • Gaming & Social Networking
    • Players can
    • Leave Tips
    • Connect & Compete
    • Share experiences
    • Explore Specials
    • Business can
    • Create Specials
    • Create Brand Pages
    • Custom Badges $$$$
  • Quick Response Codes
    (14M U.S. Scans June 2011)
    • QR codes can
    • Open a Web Address
    • Display Text
    • Add a vCard to Device
    • facebook Like
    • Exist on most objects
    • Tools for QR Codes
    • delvir
    • Paperlinks
    • Microsoft tags
    • Likify
    Sources: comSore
  • Quick Response Codes
    delivr Analytics
    paperlink mobile site
  • Groupon
    • Business can
    • Daily Deals – New Customers
    • Groupon Now!
    • Tool to manage deals
    • Schedule daily & Now!
    • Integration with foursquare
    • Consumers can
    • Share Deals
    • Share experiences
    • Buy Deals with Mobile App
  • Using mobile marketing Crab Shack
    • Increased check-ins by 300%
    • 97 foursquare unlocks
    • 13 facebook deals
    • 2,928 Groupon deals
    • Increased fb like count by 90
  • Using foursquare Auction Direct
    • Obtained visibility into walk-ins
    • 35 Newbie Specials
    • Increased service work!
    • Resulting in 7 Car sales!
  • Using QR Codes Grossmans
    • Increased YouTube Channel Views
    • Customer Satisfaction Improved
    • Increase in Brand – Value Add
    • Increase in fb likes
  • Watch out for pitfalls like…
    • QR Codes too big or unreadable
    • Uninformed Staff on Specials
    • Giving away the store!
    • Alienating your existing Customers!
    • Track your Groupon Transactions
  • Mobile Marketing Takeaways
    facebook deals
    a specific product
    Post about deal
    Traditional Signage
    foursquare
    Keep it simple
    Engage with tips
    Traditional Signage
    QR Codes
    Provide Value
    Exclusives
    Groupon
    Engage newbies
    Stock-up & Upsell
    USE THEM – MOST ARE FREE!!