Your SlideShare is downloading. ×
0
Mobile Marketing<br />Move with your customer or loose them!<br />Skeeter Harris | Mac Village Productions<br />
post-PC Era<br />
Move into a Post-pc Era<br />Sources:  Morgan Stanly Research<br />Kathy Huberty, Ehud Geblum<br />
Social Consumerism<br />Text  Century Gothic 30pt<br />Bullets Use Filled Round Only<br /><ul><li> Example 1
 Example 2</li></li></ul><li>Facebook deals<br /><ul><li>Exclusive to mobile
Controls & Restrictions
4 Types of deals
Individual
Friend
Loyalty
Charity</li></li></ul><li>foursquare<br /><ul><li>Combination of
Gaming & Social Networking
Players can
Leave Tips
Connect & Compete
Share experiences
Upcoming SlideShare
Loading in...5
×

Mobile Marketing - Move with your Customers or Lose them!

791

Published on

Location based marketing provides insight into one very important question. Where & When are your customers? Using tools like foursquare, Facebook deals, QR Codes a marketer can invoke action and engage customer or find new

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
791
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Steve Job suggests that we have moved beyond the PC into a Post-PC with mobile devices, but while he suggests that what do the numbers really show?
  • Here we can see that global sales of desktop PC and is not only gone down but does not show a rise, while smartphones and tables are sky roketingCurrently the average use spends 81 minutes using apps and 70 mintes using mible web, which is opposite from 2010
  • Social Consumersion and the Connected Consmer
  • Newbie, Friend, Swarm, Flash, Checkin, Loyalty, Mayor
  • Jacksonvile, FL, Rochester, Buffalo, Raleigh, nc
  • Transcript of "Mobile Marketing - Move with your Customers or Lose them!"

    1. 1. Mobile Marketing<br />Move with your customer or loose them!<br />Skeeter Harris | Mac Village Productions<br />
    2. 2. post-PC Era<br />
    3. 3. Move into a Post-pc Era<br />Sources: Morgan Stanly Research<br />Kathy Huberty, Ehud Geblum<br />
    4. 4. Social Consumerism<br />Text Century Gothic 30pt<br />Bullets Use Filled Round Only<br /><ul><li> Example 1
    5. 5. Example 2</li></li></ul><li>Facebook deals<br /><ul><li>Exclusive to mobile
    6. 6. Controls & Restrictions
    7. 7. 4 Types of deals
    8. 8. Individual
    9. 9. Friend
    10. 10. Loyalty
    11. 11. Charity</li></li></ul><li>foursquare<br /><ul><li>Combination of
    12. 12. Gaming & Social Networking
    13. 13. Players can
    14. 14. Leave Tips
    15. 15. Connect & Compete
    16. 16. Share experiences
    17. 17. Explore Specials
    18. 18. Business can
    19. 19. Create Specials
    20. 20. Create Brand Pages
    21. 21. Custom Badges $$$$</li></li></ul><li>
    22. 22. Quick Response Codes<br />(14M U.S. Scans June 2011)<br /><ul><li>QR codes can
    23. 23. Open a Web Address
    24. 24. Display Text
    25. 25. Add a vCard to Device
    26. 26. facebook Like
    27. 27. Exist on most objects
    28. 28. Tools for QR Codes
    29. 29. delvir
    30. 30. Paperlinks
    31. 31. Microsoft tags
    32. 32. Likify</li></ul>Sources: comSore<br />
    33. 33. Quick Response Codes<br />delivr Analytics<br />paperlink mobile site<br />
    34. 34. Groupon<br /><ul><li>Business can
    35. 35. Daily Deals – New Customers
    36. 36. Groupon Now!
    37. 37. Tool to manage deals
    38. 38. Schedule daily & Now!
    39. 39. Integration with foursquare
    40. 40. Consumers can
    41. 41. Share Deals
    42. 42. Share experiences
    43. 43. Buy Deals with Mobile App</li></li></ul><li>Using mobile marketing Crab Shack<br /><ul><li>Increased check-ins by 300%
    44. 44. 97 foursquare unlocks
    45. 45. 13 facebook deals
    46. 46. 2,928 Groupon deals
    47. 47. Increased fb like count by 90</li></li></ul><li>Using foursquare Auction Direct<br /><ul><li>Obtained visibility into walk-ins
    48. 48. 35 Newbie Specials
    49. 49. Increased service work!
    50. 50. Resulting in 7 Car sales! </li></li></ul><li>Using QR Codes Grossmans<br /><ul><li>Increased YouTube Channel Views
    51. 51. Customer Satisfaction Improved
    52. 52. Increase in Brand – Value Add
    53. 53. Increase in fb likes</li></li></ul><li>Watch out for pitfalls like…<br /><ul><li>QR Codes too big or unreadable
    54. 54. Uninformed Staff on Specials
    55. 55. Giving away the store!
    56. 56. Alienating your existing Customers!
    57. 57. Track your Groupon Transactions</li></li></ul><li>Mobile Marketing Takeaways<br />facebook deals<br />a specific product<br />Post about deal<br />Traditional Signage<br />foursquare<br />Keep it simple<br />Engage with tips<br />Traditional Signage<br />QR Codes<br />Provide Value<br />Exclusives<br />Groupon<br />Engage newbies<br />Stock-up & Upsell<br />USE THEM – MOST ARE FREE!!<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×