MARKETING WITH SOCIAL MEDIA                 FEBRUARY 16, 2011
DISCUSSION POINTS        FACEBOOK FAN PAGES        VIDEO MARKETING        LOCATION BASED MARKETING        QR CODE MARKETIN...
SOCIAL CONSUMPTION@2011 MAC VILLAGE PRODUCTIONS        SKEETER HARRIS
FAN PAGES   WHAT IS A FACEBOOK PAGE?      A PAGE DESIGNED TO REPRESENT A PUBLIC      FIGURE, BUSINESS, OR BRAND.      A PA...
FAN PAGES   WHAT IS A FACEBOOK PAGE?      A PAGE DESIGNED TO REPRESENT A PUBLIC      FIGURE, BUSINESS, OR BRAND.      A PA...
FAN PAGES   WHAT IS A FACEBOOK PAGE?      A PAGE DESIGNED TO REPRESENT A PUBLIC      FIGURE, BUSINESS, OR BRAND.      A PA...
SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS          SKEETER HARRIS
SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS          SKEETER HARRIS
SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS          SKEETER HARRIS
CREATING ENGAGING FAN PAGES       CREATE A CUSTOM LANDING TAB       REMOVE UNUSED TABS       CREATE ADDITIONAL CUSTOM TABS...
CREATING ENGAGING FAN PAGES       CREATE A CUSTOM LANDING TAB       REMOVE UNUSED TABS       CREATE ADDITIONAL CUSTOM TABS...
CREATING ENGAGING FAN PAGES       CREATE A CUSTOM LANDING TAB       REMOVE UNUSED TABS       CREATE ADDITIONAL CUSTOM TABS...
CREATING ENGAGING FAN PAGES       CREATE A CUSTOM LANDING TAB       REMOVE UNUSED TABS       CREATE ADDITIONAL CUSTOM TABS...
CREATING ENGAGING FAN PAGES       CREATE A CUSTOM LANDING TAB       REMOVE UNUSED TABS       CREATE ADDITIONAL CUSTOM TABS...
FACEBOOK ADVERTISING        TWO WAYS TO ADVERTISE           PAID ADVERTISEMENTS           FACEBOOK DEALS@2011 MAC VILLAGE ...
FACEBOOK ADVERTISING - PAID        DESIGN YOUR AD        SPECIFY TARGETING        RUN TIMES AND $$$@2011 MAC VILLAGE PRODU...
FACEBOOK ADVERTISING - PAID        DESIGN YOUR AD        SPECIFY TARGETING        RUN TIMES AND $$$@2011 MAC VILLAGE PRODU...
FACEBOOK ADVERTISING - PAID        DESIGN YOUR AD        SPECIFY TARGETING        RUN TIMES AND $$$@2011 MAC VILLAGE PRODU...
FACEBOOK ADVERTISING - DEALS      LOCATION BASED ADVERTISING      DESIGNED TO ATTRACT CONSUMERS TO      YOUR PLACE OF BUSI...
FACEBOOK ADVERTISING - DEALS        REQUIRES CLAIMING        YOUR “PLACE OF        BUSINESS”        DEFINING YOUR “PLACE” ...
FACEBOOK ADVERTISING - DEALS        REQUIRES CLAIMING        YOUR “PLACE OF        BUSINESS”        DEFINING YOUR “PLACE” ...
FACEBOOK ADVERTISING - DEALS        REQUIRES CLAIMING        YOUR “PLACE OF        BUSINESS”        DEFINING YOUR “PLACE” ...
WHY USE VIDEO?        IMMEDIATE        INTIMATE        INEXPENSIVE        INTERACTIVE                                ✓183M...
THOUGHT PROVOKERS        PRODUCT OVERVIEWS        SCREENCASTS        VIDEO TOURS        TESTIMONIALS        FAQ/SAQ       ...
THOUGHT PROVOKERS        PRODUCT OVERVIEWS        SCREENCASTS        VIDEO TOURS        TESTIMONIALS        FAQ/SAQ       ...
THOUGHT PROVOKERS        PRODUCT OVERVIEWS        SCREENCASTS        VIDEO TOURS        TESTIMONIALS        FAQ/SAQ       ...
EXAMPLES OF VIDEO IN BUSINESS    CONSIDERED ONE OF THE LEADERS IN    YOUTUBE ADVERTISING       OUTRAGEOUS CONTENT       CO...
EXAMPLES OF VIDEO IN BUSINESS    CONSIDERED ONE OF THE LEADERS IN    YOUTUBE ADVERTISING       OUTRAGEOUS CONTENT       CO...
EXAMPLES OF VIDEO IN BUSINESS    CONSIDERED ONE OF THE LEADERS IN    YOUTUBE ADVERTISING       OUTRAGEOUS CONTENT       CO...
LOCAL BUSINESS EXAMPLE        SOCIAL NETWORKING COMBINED           TWITTER PROJECT           STORY TELLING VIA VIDEO      ...
LOCATION BASED MARKETING        FOUR SQUARE        FACEBOOK PLACES        SCVNGR@2011 MAC VILLAGE PRODUCTIONS   SKEETER HA...
LOCATION BASED MARKETING        PEOPLE CHECK IN        SHARE EXPERIENCES        WITH FRIENDS        COLLECT BADGES        ...
LOCATION BASED MARKETING        PEOPLE CHECK IN        SHARE EXPERIENCES        WITH FRIENDS        COLLECT BADGES        ...
LOCATION BASED MARKETING        PEOPLE CHECK IN        SHARE EXPERIENCES        WITH FRIENDS        COLLECT BADGES        ...
FACEBOOK DEALS        WHEN USER CHECKS        IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS           SKEETER HARRIS
FACEBOOK DEALS        WHEN USER CHECKS        IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS           SKEETER HARRIS
FACEBOOK DEALS        WHEN USER CHECKS        IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS           SKEETER HARRIS
QR CODES@2011 MAC VILLAGE PRODUCTIONS              SKEETER HARRIS
QR CODES     PRINT ADVERTISING     PLACEMENT ON     PRODUCTS     CONNECT USER TO     YOUR SOCIAL     NETWORKS     CROSS PR...
QR CODES     PRINT ADVERTISING     PLACEMENT ON     PRODUCTS     CONNECT USER TO     YOUR SOCIAL     NETWORKS     CROSS PR...
STAY IN TOUCH...                   HTTP://SLIDESHA.RE/                                   SKEETER HARRIS                   ...
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Marketing with Social Media

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A high level overview presentation with basic steps involved in marketing business using facebook fan pages, youtube, location based applications like foursquare and tying it together with QR Codes.

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Marketing with Social Media

  1. 1. MARKETING WITH SOCIAL MEDIA FEBRUARY 16, 2011
  2. 2. DISCUSSION POINTS FACEBOOK FAN PAGES VIDEO MARKETING LOCATION BASED MARKETING QR CODE MARKETING@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  3. 3. SOCIAL CONSUMPTION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  4. 4. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  5. 5. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  6. 6. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  7. 7. SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  8. 8. SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  9. 9. SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  10. 10. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  11. 11. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  12. 12. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  13. 13. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  14. 14. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  15. 15. FACEBOOK ADVERTISING TWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  16. 16. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  17. 17. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  18. 18. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  19. 19. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  20. 20. FACEBOOK ADVERTISING - DEALS REQUIRES CLAIMING YOUR “PLACE OF BUSINESS” DEFINING YOUR “PLACE” CREATING DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  21. 21. FACEBOOK ADVERTISING - DEALS REQUIRES CLAIMING YOUR “PLACE OF BUSINESS” DEFINING YOUR “PLACE” CREATING DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  22. 22. FACEBOOK ADVERTISING - DEALS REQUIRES CLAIMING YOUR “PLACE OF BUSINESS” DEFINING YOUR “PLACE” CREATING DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  23. 23. WHY USE VIDEO? IMMEDIATE INTIMATE INEXPENSIVE INTERACTIVE ✓183M VIEWERS STATISTICS ✓34B VIDEOS VIEWED ✓14.3B YOUTUBE MAY 2010 ✓3.5B HULU ✓245M FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  24. 24. THOUGHT PROVOKERS PRODUCT OVERVIEWS SCREENCASTS VIDEO TOURS TESTIMONIALS FAQ/SAQ JOURNAL/BLOG@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  25. 25. THOUGHT PROVOKERS PRODUCT OVERVIEWS SCREENCASTS VIDEO TOURS TESTIMONIALS FAQ/SAQ JOURNAL/BLOG@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  26. 26. THOUGHT PROVOKERS PRODUCT OVERVIEWS SCREENCASTS VIDEO TOURS TESTIMONIALS FAQ/SAQ JOURNAL/BLOG@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  27. 27. EXAMPLES OF VIDEO IN BUSINESS CONSIDERED ONE OF THE LEADERS IN YOUTUBE ADVERTISING OUTRAGEOUS CONTENT CONTESTS & PRIZES ELICITS EMOTION CALL TO ACTION CHANNEL STATS 298K SUBSCRIBERS 6M CHANNEL VIEWS 121M VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  28. 28. EXAMPLES OF VIDEO IN BUSINESS CONSIDERED ONE OF THE LEADERS IN YOUTUBE ADVERTISING OUTRAGEOUS CONTENT CONTESTS & PRIZES ELICITS EMOTION CALL TO ACTION CHANNEL STATS 298K SUBSCRIBERS 6M CHANNEL VIEWS 121M VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  29. 29. EXAMPLES OF VIDEO IN BUSINESS CONSIDERED ONE OF THE LEADERS IN YOUTUBE ADVERTISING OUTRAGEOUS CONTENT CONTESTS & PRIZES ELICITS EMOTION CALL TO ACTION CHANNEL STATS 298K SUBSCRIBERS 6M CHANNEL VIEWS 121M VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  30. 30. LOCAL BUSINESS EXAMPLE SOCIAL NETWORKING COMBINED TWITTER PROJECT STORY TELLING VIA VIDEO PARTNERS INVOLVED SHARED MESSAGING VIDEO OUTLET - YOUTUBE INCREASED WEB TRAFFIC FOR NEW VISITORS BY 47% CHANNEL STATS 5 SUBSCRIBERS 1,866 CHANNEL VIEWS 2,373 VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  31. 31. LOCATION BASED MARKETING FOUR SQUARE FACEBOOK PLACES SCVNGR@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  32. 32. LOCATION BASED MARKETING PEOPLE CHECK IN SHARE EXPERIENCES WITH FRIENDS COLLECT BADGES BECOME MAYORS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  33. 33. LOCATION BASED MARKETING PEOPLE CHECK IN SHARE EXPERIENCES WITH FRIENDS COLLECT BADGES BECOME MAYORS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  34. 34. LOCATION BASED MARKETING PEOPLE CHECK IN SHARE EXPERIENCES WITH FRIENDS COLLECT BADGES BECOME MAYORS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  35. 35. FACEBOOK DEALS WHEN USER CHECKS IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  36. 36. FACEBOOK DEALS WHEN USER CHECKS IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  37. 37. FACEBOOK DEALS WHEN USER CHECKS IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  38. 38. QR CODES@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  39. 39. QR CODES PRINT ADVERTISING PLACEMENT ON PRODUCTS CONNECT USER TO YOUR SOCIAL NETWORKS CROSS PROMOTE PRODUCTS PROVIDE SUPPORTING INFORMATION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  40. 40. QR CODES PRINT ADVERTISING PLACEMENT ON PRODUCTS CONNECT USER TO YOUR SOCIAL NETWORKS CROSS PROMOTE PRODUCTS PROVIDE SUPPORTING INFORMATION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  41. 41. STAY IN TOUCH... HTTP://SLIDESHA.RE/ SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COM LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

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