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Marketing with Social Media
 

Marketing with Social Media

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A high level overview presentation with basic steps involved in marketing business using facebook fan pages, youtube, location based applications like foursquare and tying it together with QR Codes.

A high level overview presentation with basic steps involved in marketing business using facebook fan pages, youtube, location based applications like foursquare and tying it together with QR Codes.

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    Marketing with Social Media Marketing with Social Media Presentation Transcript

    • MARKETING WITH SOCIAL MEDIA FEBRUARY 16, 2011
    • DISCUSSION POINTS FACEBOOK FAN PAGES VIDEO MARKETING LOCATION BASED MARKETING QR CODE MARKETING@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • SOCIAL CONSUMPTION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • SETTING UP A FAN PAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING TWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - DEALS REQUIRES CLAIMING YOUR “PLACE OF BUSINESS” DEFINING YOUR “PLACE” CREATING DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - DEALS REQUIRES CLAIMING YOUR “PLACE OF BUSINESS” DEFINING YOUR “PLACE” CREATING DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK ADVERTISING - DEALS REQUIRES CLAIMING YOUR “PLACE OF BUSINESS” DEFINING YOUR “PLACE” CREATING DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • WHY USE VIDEO? IMMEDIATE INTIMATE INEXPENSIVE INTERACTIVE ✓183M VIEWERS STATISTICS ✓34B VIDEOS VIEWED ✓14.3B YOUTUBE MAY 2010 ✓3.5B HULU ✓245M FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • THOUGHT PROVOKERS PRODUCT OVERVIEWS SCREENCASTS VIDEO TOURS TESTIMONIALS FAQ/SAQ JOURNAL/BLOG@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • THOUGHT PROVOKERS PRODUCT OVERVIEWS SCREENCASTS VIDEO TOURS TESTIMONIALS FAQ/SAQ JOURNAL/BLOG@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • THOUGHT PROVOKERS PRODUCT OVERVIEWS SCREENCASTS VIDEO TOURS TESTIMONIALS FAQ/SAQ JOURNAL/BLOG@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • EXAMPLES OF VIDEO IN BUSINESS CONSIDERED ONE OF THE LEADERS IN YOUTUBE ADVERTISING OUTRAGEOUS CONTENT CONTESTS & PRIZES ELICITS EMOTION CALL TO ACTION CHANNEL STATS 298K SUBSCRIBERS 6M CHANNEL VIEWS 121M VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • EXAMPLES OF VIDEO IN BUSINESS CONSIDERED ONE OF THE LEADERS IN YOUTUBE ADVERTISING OUTRAGEOUS CONTENT CONTESTS & PRIZES ELICITS EMOTION CALL TO ACTION CHANNEL STATS 298K SUBSCRIBERS 6M CHANNEL VIEWS 121M VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • EXAMPLES OF VIDEO IN BUSINESS CONSIDERED ONE OF THE LEADERS IN YOUTUBE ADVERTISING OUTRAGEOUS CONTENT CONTESTS & PRIZES ELICITS EMOTION CALL TO ACTION CHANNEL STATS 298K SUBSCRIBERS 6M CHANNEL VIEWS 121M VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • LOCAL BUSINESS EXAMPLE SOCIAL NETWORKING COMBINED TWITTER PROJECT STORY TELLING VIA VIDEO PARTNERS INVOLVED SHARED MESSAGING VIDEO OUTLET - YOUTUBE INCREASED WEB TRAFFIC FOR NEW VISITORS BY 47% CHANNEL STATS 5 SUBSCRIBERS 1,866 CHANNEL VIEWS 2,373 VIDEO VIEWS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • LOCATION BASED MARKETING FOUR SQUARE FACEBOOK PLACES SCVNGR@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • LOCATION BASED MARKETING PEOPLE CHECK IN SHARE EXPERIENCES WITH FRIENDS COLLECT BADGES BECOME MAYORS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • LOCATION BASED MARKETING PEOPLE CHECK IN SHARE EXPERIENCES WITH FRIENDS COLLECT BADGES BECOME MAYORS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • LOCATION BASED MARKETING PEOPLE CHECK IN SHARE EXPERIENCES WITH FRIENDS COLLECT BADGES BECOME MAYORS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK DEALS WHEN USER CHECKS IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK DEALS WHEN USER CHECKS IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • FACEBOOK DEALS WHEN USER CHECKS IN VIA FACEBOOK@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • QR CODES@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • QR CODES PRINT ADVERTISING PLACEMENT ON PRODUCTS CONNECT USER TO YOUR SOCIAL NETWORKS CROSS PROMOTE PRODUCTS PROVIDE SUPPORTING INFORMATION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • QR CODES PRINT ADVERTISING PLACEMENT ON PRODUCTS CONNECT USER TO YOUR SOCIAL NETWORKS CROSS PROMOTE PRODUCTS PROVIDE SUPPORTING INFORMATION@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
    • STAY IN TOUCH... HTTP://SLIDESHA.RE/ SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COM LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS