Intamacy through rich media

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30 Minute Primer of how video can be used in marketing and Social Media using channels like YouTube, vimo and how to incorporate video into your marketing strategies.

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Intamacy through rich media

  1. 1. Social Networks Work The World of Advertising Has Changed…Have You? Delivered June 30, 2010
  2. 2. <ul><li>Why use Video? </li></ul><ul><li>How to get started with Video </li></ul><ul><li>Thought provokers for creating engaging content </li></ul><ul><li>Top 10 secrets to success using Video </li></ul><ul><li>Examples of how Businesses are using Video </li></ul>
  3. 3. <ul><li>Immediate </li></ul><ul><li>Intimate </li></ul><ul><li>Inexpensive </li></ul><ul><li>Interactive </li></ul><ul><li>Statistics – May 2010 </li></ul><ul><ul><li>183M Viewers </li></ul></ul><ul><ul><li>34B Videos Viewed </li></ul></ul><ul><ul><li>14.3B YouTube </li></ul></ul><ul><ul><li>3.5B Hulu </li></ul></ul><ul><ul><li>245M Facebook </li></ul></ul><ul><ul><li>*comScore US Only </li></ul></ul>
  4. 4. <ul><li>Use appropriate Gear </li></ul><ul><li>Think on multiple levels </li></ul><ul><ul><li>Promotional </li></ul></ul><ul><ul><li>Events or Activities </li></ul></ul><ul><ul><li>Still Photographs </li></ul></ul><ul><ul><li>Time to engage </li></ul></ul><ul><ul><li>Length of video </li></ul></ul>
  5. 5. <ul><li>Get over yourself – focus on what your delivering </li></ul><ul><li>Talk to the camera as if to a friend </li></ul><ul><li>Blaze a trail in the snow… Lead the way! </li></ul><ul><li>Give value… people will follow </li></ul><ul><li>End videos with call to action </li></ul><ul><li>Topic Ideas </li></ul><ul><li>Product Overviews </li></ul><ul><li>Video Tours </li></ul><ul><li>Testimonials </li></ul><ul><li>FAQ/SAQ </li></ul><ul><li>Journal/Diary aka Blog </li></ul><ul><ul><li>Coaching </li></ul></ul><ul><ul><li>Building </li></ul></ul><ul><li>Glossary/Terms </li></ul>
  6. 6. <ul><li>10. Understand your message </li></ul><ul><li>9. Storyboard & Create Narrative before starting </li></ul><ul><li>8. Use proper lighting </li></ul><ul><li>7. Watch for proper color balance (subject vs background) </li></ul><ul><li>6. Avoid sporadic or jerky movements </li></ul><ul><li>5. Don’t Zoom, use Cuts </li></ul><ul><li>4. Familiarize yourself with your equipment </li></ul><ul><li>3. Keep videos under 3 minutes in length </li></ul><ul><li>2. Place videos on all possible portals </li></ul>
  7. 7. <ul><li>1. Use Tags, Backlinks, and Titles </li></ul>1 2 3 5 4
  8. 8. <ul><li>Social Networking Combined </li></ul><ul><ul><li>Started as twitter Project </li></ul></ul><ul><ul><li>Story telling via Video </li></ul></ul><ul><ul><li>Partners Involved in shared messaging </li></ul></ul><ul><ul><li>Video Outlet – YouTube Cannel </li></ul></ul><ul><ul><li>Increase of 47% in new visitors to website </li></ul></ul><ul><li>Channel Stats </li></ul><ul><ul><li>3 Subscribers </li></ul></ul><ul><ul><li>1,201Channel Views </li></ul></ul><ul><ul><li>1,072 Video Views </li></ul></ul><ul><ul><li>Joined 3/2010 </li></ul></ul><ul><ul><li>25 Videos </li></ul></ul>
  9. 9. <ul><li>Considered one of the leaders of YouTube advertising </li></ul><ul><ul><li>Outrageous Content </li></ul></ul><ul><ul><li>Contests & Prizes </li></ul></ul><ul><ul><li>Elicits Emotion </li></ul></ul><ul><ul><li>Call to Action </li></ul></ul><ul><li>Channel Stats </li></ul><ul><ul><li>298,658 Subscribers </li></ul></ul><ul><ul><li>6M Channel Views </li></ul></ul><ul><ul><li>121M Video Views </li></ul></ul><ul><ul><li>Joined 10/2006 </li></ul></ul><ul><ul><li>100 Videos </li></ul></ul>
  10. 10. <ul><li>Screencasts </li></ul><ul><ul><li>Information Sharing </li></ul></ul><ul><ul><li>Component of Blog </li></ul></ul><ul><ul><li>Allows you to showcase a software product </li></ul></ul><ul><ul><li>Call to Action </li></ul></ul><ul><ul><li>Marketing & Educational </li></ul></ul><ul><li>Channel Stats </li></ul><ul><ul><li>87 Subscribers </li></ul></ul><ul><ul><li>4,530 Channel Views </li></ul></ul><ul><ul><li>123,780 Video Views </li></ul></ul><ul><ul><li>Joined 5/2006 </li></ul></ul><ul><ul><li>56 Videos </li></ul></ul>
  11. 11. <ul><li>Skeeter Harris </li></ul><ul><li>Mac Village Productions </li></ul><ul><li>President </li></ul><ul><ul><li>Phone 585.520.2232 </li></ul></ul><ul><ul><li>Web: www.macvillagepro.com </li></ul></ul><ul><ul><li>Skype: SkeetHarris </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Linkedin - www.linkedin.com/in/skeeterharris </li></ul></ul><ul><ul><li>Facebook - www.facebook.com/SkeeterHarris </li></ul></ul><ul><ul><li>Youtube - www.youtube.com/wkharris </li></ul></ul><ul><ul><li>Twitter: @SkeeterHarris </li></ul></ul>

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