Effective marketing on social media

Eﬀective Marketing with Social Media onOctober 4, 2011

Social NetworksA casual social networking site that allows users to post information about themselves, connect with others , join groups and ﬁnd people by name, region, school.A professional social networking site connecting both current and past colleagues together.  This site provides a source of personal branding and reputation management.A microblog that allows you to post in 140 characters or less messages about you and/or products that automatically get sent to everyone that is following you.A social media video sharing site that allows people to ﬁnd you and your products or brands with channels, key word tagging and communities.An online community for image and video hosting that allows people to share pictures and videos.   Common uses include sharing personal photographs and as a hosting service for bloggers and web developers. The newest Social Network to launch that combines the style of twitter with following and the friendship of facebook, with the ability to post by circles of friends and conduct real time hangouts for collaboration.

Don’t be invisible to consumers 3

Social Consumerism

PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)

FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER, SHORTSTACK YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

Custom Facebookpage (tab)

WHY USE VIDEO? IMMEDIATE INTIMATE INEXPENSIVE INTERACTIVE ✓183M VIEWERS STATISTICS ✓34B VIDEOS VIEWED ✓14.3B YOUTUBE MAY 2010 ✓3.5B HULU ✓245M FACEBOOK@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

COMBING VIDEO, BLOGS & FB CREATE A BLOG VIDEO PHOTOS SCREENSHOTS FEED CHANNELS MONITOR ENGAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

FACEBOOK ADVERTISING TWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”

STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COMLINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRISFACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS

Effective marketing on social media

by Skeeter Harris

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