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Presentation on September 24, 2010 at the Power up! Seminar sponsored by Ladies Who Brand at The Phoenician in Scottsdale, Arizona.

Presentation on September 24, 2010 at the Power up! Seminar sponsored by Ladies Who Brand at The Phoenician in Scottsdale, Arizona.

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Social Media Branding Presentation Transcript

  • 1. SOCIAL MEDIA BRANDING
  • 2. 2
    MY BRANDING STORY
    • Why I started my own business…
    • 3. Challenges, fears and overcoming them…
    • 4. The story behind my logo…
    • 5. The meaning/significance of my tagline…
    Connect | Engage | Collaborate
    • My brand…
    • 6. Advice to a startup business…
    © Copyright 2010, Caffé Social Media, all rights reserved.
  • 7. Copyright 2010
    3
    SOCIAL MEDIA BRANDING
    The definition, purpose and methodology of whatSocial Media is, what it does, and what it doesn’t do.
    Overview
    Review of some a few of the various mediums andplatforms that make up the Social Media sphere.
    Mediums
    From assessment to goals and expectations – acomprehensive strategy is what creates buzz.
    Strategy
    Tools, tips and tricks that will help youmake the most of your time.
    Tools
    Measurement is essential to building yourbrand effectively and tracking your success.
    Tracking
  • 8. We the web
    Copyright 2010
    4
  • 9.
    • The web in 2010 is made by people.
    • 10. Billions of content are uploaded every hour and dispersed among various different platforms.
    The web talks about you. The web is you.
    © Copyright 2010, Caffé Social Media, all rights reserved.
    5
  • 11. OVERVIEW
    Social Media is simply a group of online communication tools.
    Copyright 2010
    6
    The purpose of Social Media is to empower and enable conversations digitally.
    Social networks are geared towardsone thing – to provide people with a way to reach out and connect.
    Social Media strategy begins by defining your goals and then selecting the right tools to achieve those goals.
    Social Media can help start conversations, create opportunities, and build relationships, but it does not replace marketing strategy.
  • 12. Copyright 2010
    7
    As Social Media already swarms of people discussing various business-related topics, the first step is to setup an effective Social Media presence for you and your company. These are the initial MEDIUMS I recommend for most businesses:
    Website
    RSS feed
    News, comments
    & activities
    LinkedIn
    Group and
    discussions
    FriendFeed
    account and
    group
    Delicious
    Social
    bookmarking
    Google Buzz,
    Reader
    Status updates,
    aggregation and
    feeds
    Flickr
    Pictures from
    us and the web
    Digg
    Social
    bookmarking
    Facebook
    Fan page
    Slideshare
    sharing
    presentations
    and documents
    OpenID
    Distributed
    sign-in
    Twitter
    News, events
    & activities
    YouTube
    For teasers
    & video
  • 13. SETUP - Setup Social Media presence properly and strategically. Link different accounts to and between each other.
    BUILD - Connect with people who are actively engaged in communities focused around your brand, industry and areas of interest. Collect and create interesting content for your network.
    SPREAD- Share, re-share and comment on interesting topics and content. Link your activity to Social Media (web, events, community).
    Copyright 2010
    8
  • 14. 9
    Copyright 2010
    CREATING PROFILES
  • 15. LINKEDIN
    Create Your Professional Profile
    • Build it like a resume, import your contacts from email/gmail/find friends, and upload your photo – try to stay consistent across all of your Social Media profiles.
    • 16. Connect with group(s) you belong to professionally, support, or are interested in, or that relate to your topic and/or create your own group(s), if appropriate.
    • 17. Ask questions, comment, share news, RSS feed your blog or other blogs into your group(s).
    Create Your Company Profile/Page
    Copyright 2010
    10
  • 18. FACEBOOK
    Create Personal Profile
    • Claim your personal url(http://facebook.com/username)
    • 19. Upload your profile photo, and your current contact info, employment, likes, interests, etc.
    Create Company Page (once you have 25 likes, you can claim your Vanity URL)
    • Ask questions, comment, share, re-share, tag people and organizations in posts, edify others, contribute
    • 20. Search people, interests, topics and organizations that are of interest and “Like” their pages
    Copyright 2010
    11
  • 21. TWITTER
    Create Personal Profile Page
    • Choose twitter handle
    • 22. Upload photo avatar, choose/create background, and complete bio and list contact info: website, blog, etc.
    • 23. Tweet, retweet, share, #FollowFriday, use hashtags
    • 24. Look for friends/colleagues/professional groups
    • 25. Connect with news channels/interest groups
    • 26. Use lists feature to stay organized/edify others
    Create Company Profile & Company Twitter Handle
    Copyright 2010
    12
  • 27. STRATEGY
    Copyright 2010
    13
    • Assessment– Know where your customers hang out, and what their topics are
    • 28. Media Selection – Identify the places and spaces you need to engage, based on customer demographic
    • 29. Dialogue Framework – Define your conversation and response model to communicate
    • 30. Resource Allocation – Allocate time and resources to participate
    • 31. Create Engagement Plan – In terms of topics you would like to introduce and discuss with your market
  • LINKING PROFILES
    Copyright 2010
    14
    • You can Link LinkedIn to Twitter by clicking on the Settings Tab in LinkedIn, selecting the Profile Settings Tab, and clicking on Twitter Settings. You can Link Twitter to Facebook or Link Facebook to Twitter by following the instructions at this URL – http://apps.facebook.com/twitter.
    • 32. The main goal is to link all profiles and add value to the conversation outside of the website.
    • 33. Then, you can ignite conversations directly through the website itself, driving traffic and building trust.
  • LISTENING IS KEY
    • Join networking sites and start listening to your surroundings.
    • 34. Figure out the trends and see how people are using each platform.
    • 35. Check for your competitors and see what they’re up to.
    • 36. Listening is an important part of social media and will help you remain current on trends, news and conversations.
    • 37. To listen effectively, you need to have tools that allow you to view streams of your networks in one place.
    Copyright 2010
    15
  • 38. Copyright 2010
    16
    CREATE & DISTRIBUTE
    • Content is king in Social Media, because it works as an ice-breaker and gives conversations direction.
    • 39. You must be able to use tools to create interesting content and share them within Social Media.
    INVOLVE & ENGAGE
    • Listening is nothing, unless you are engaging
    • 40. You need to comment on and discuss topics and keep track of it.
    • 41. Tracking your activities allow you to manage your conversations and will prevent you from losing valuable contacts.
    STRATEGY
  • 42. Copyright 2010
    17
    • Share, re-share and comment
    • 43. Re-tweet, re-blog and comment on content, giving follow-ups to people who participate and helping the conversation grow.
    SHARE, SPREAD, PROMOTE
    • Link your activity to Social Media
    • 44. As the goal is to bring people and engagement to get ideas flowing, what is crucial is to talk about all of the activities that relate to your brand.
    • 45. Publish slides, videos and other visual content.
    • 46. Promote, report and talk about your events, in a nice, informal way.
    • 47. Promote, review and report about other related products and groups.
  • Copyright 2010
    18
    A FEW TOOLS I RECOMMEND
    Use http://www.xeesm.comto store all of your social media profiles in one secure place.
    Use http://www.hootsuite.comto manage your social media profiles and setup scheduled posts.
    Use http://www.socialoomph.comto track keywords/ mentions in twitter and setup revolving auto DMs.
    Use http://www.google.com/alertsto manage keyword alerts and track mentions.
    Use http://www.google.com/readerto manage RSS feeds.
  • 48. 19
    MEASUREMENT
    • Effective campaigns are always measured.
    • 49. You need good tracking tools which will give you the basic statistics on the success or failure rate of your various campaigns.
    • 50. These tools must be able to tell you which channels were most responsible for the traffic and which content was more popular.
    • 51. For crude measurement Google Analytics works, but if you want to get a clear picture you need to search for better monitoring tools.
  • Copyright 2010
    20
    REPORTING/MEASUREMENT TOOLS
    http://sm2.techrigy.com/mainoffers free or paid social media monitoring and analysis
    http://www.google.com/analyticsoffers free social media monitoring and analysis
    http://hubspot.comoffers free or paid social media monitoring and analysis
    http://grader.comoffers free grading reports for Websites (SEO), LinkedIn, Twitter, Facebook and more…
  • 52. 21
    Copyright 2010
    QUESTIONS?
    Thank You!